---
title: "Serta Everett Office Chair — $170K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/serta-everett-office-chair"
last_updated: "2026-08-07T17:49:32.895Z"
locale: en
meta:
description: "Niche score 35/100 · $170K/yr market · 33K searches/yr · $281.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $170K/yr market · 33K searches/yr · $281.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Serta Everett Office Chair — $170K/yr Amazon US Niche (2026) - Flapen"
---
# **serta everett office chair**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 35Growth 24Conversion 23Competition 21Returns 71Price range 0Avg price 34Brand share 0Review moat 46Quality gap 95
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****1,900.29**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$170K**
$170K/yr · 33K searches
**Avg price**
**Okay****$281.28**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-2.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$157.99–$581.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, serta everett office chair is a $170K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **serta everett office chair market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$141K–$211K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#305**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **57%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **203 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- Serta85% - Generic9% - Amazon Basics4% - Indulgear2% - Open — no brand owns it (0%)
## **Top serta everett office chair search terms**
- **serta everett office chair**12K/yr-5.1%0.2% conv. - **serta icomfort i6000 office chair**7K/yr+24.9%0.9% conv. - **serta bryce executive office chair**3K/yr+35.7%9.2% conv. - **serta smart layers brinkley office chair**5K/yr-50.4%0.3% conv. - **serta everett executive office chair**4K/yr-13.2%0.2% conv. - **serta big and tall executive office chair**3K/yr+40.9%1.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/serta-everett-office-chair/search-terms)
## **Top serta everett office chair products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$17K20%$34K30%$51K40%$68K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Serta Bryce Executive Office Chair - Ergonomic Computer DeskChair with Lumbar Technology - Adjustable Height - Memory Foam Body Pillows - 360 Swivel Rolling Base - Bonded Leather - Black**Serta**$242.91**4.0★2,599 rev](https://www.amazon.com/dp/B07645VL18) [2**Serta Bryce Executive Office Chair - Ergonomic Computer Desk Chair with Patented AIR Lumbar Technology - Adjustable Height - Memory Foam Body Pillows - 360 Swivel Rolling Base - Bonded Leather - Gray**Serta**$243.50**4.0★2,599 rev](https://www.amazon.com/dp/B00EUU5G82) [3**Serta Bryce Executive Office Chair - Ergonomic Computer DeskChair with Lumbar Technology - Adjustable Height - Memory Foam Body Pillows - 360 Swivel Rolling Base - Bonded Leather - Cream**Serta**$269.36**4.0★2,599 rev](https://www.amazon.com/dp/B07644CC4V) [4**iComfort i6000 Series Big & Tall Ergonomic Bonded Leather High-Back Executive Chair Brown/Silver**Generic**$581.37**4.5★50 rev](https://www.amazon.com/dp/B0CBP3LL2D) [5**Serta Garret Executive Office Chair Ergonomic Mid-Back with Lumbar Support Semi-Plush Cushion and Body Pillows Padded Armrests Swivel Base Bonded Leather Ivory White**Serta**$204.26**4.0★840 rev](https://www.amazon.com/dp/B075B384GK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**600LBS Large Heavy Duty Office Chair with 5D Flip Arms Comfy Big and Tall Executive Office Desk Chair with Pocket Spring Cushion High Back Computer Chair with Lumbar Support Dual Rubber Wheel**Indulgear**$252.07**343 rev1y ago](https://www.amazon.com/dp/B0DK1RH376) [**iComfort i6000 Series Big & Tall Ergonomic Bonded Leather High-Back Executive Chair Brown/Silver**Generic**$581.37**50 rev3y ago](https://www.amazon.com/dp/B0CBP3LL2D) [**Amazon Basics Ergonomic Executive Office Desk Chair with Lumbar Support Flip-up Armrests Adjustable Height Cream Leather**Amazon Basics**$157.99**3,992 rev6y ago](https://www.amazon.com/dp/B07V8ZMFDQ) [**Serta Fairbanks Big and Tall Executive Office Chair - Ergonomic High Back Computer DeskChair with Lumbar Support Memory Foam Seat Cushion Padded Armrests Bonded Leather 350 lb Capacity - Brown**Serta**$240.07**3,911 rev8y ago](https://www.amazon.com/dp/B076ZT9MXJ) [**Serta Bryce Executive Office Chair - Ergonomic Computer DeskChair with Lumbar Technology - Adjustable Height - Memory Foam Body Pillows - 360 Swivel Rolling Base - Bonded Leather - Black**Serta**$242.91**2,599 rev8y ago](https://www.amazon.com/dp/B07645VL18)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Serta Bryce Executive Office Chair - Ergonomic Computer DeskChair with Lumbar Technology - Adjustable Height - Memory Foam Body Pillows - 360 Swivel Rolling Base - Bonded Leather - Cream**Serta**$269.36**4.0★**▲ 73%**](https://www.amazon.com/dp/B07644CC4V) [**Serta Conway Big and Tall Executive Office Chair - Ergonomic Lumbar Support Bonded Leather Padded Armrests High Back Computer Desk Chair Black**Serta**$291.39**4.0★**▲ 67%**](https://www.amazon.com/dp/B01IR8U48E) [**Serta Lautner Executive Home Office Desk Chair Ergonomic High-Back with Adjustable Lumbar and Body Pillows SmartLayers and ComfortCoils Technology Mesh and Bonded Leather Black and White**Serta**$255.82**3.8★**▲ 38%**](https://www.amazon.com/dp/B00T07KDL0) [**Serta Bryce Executive Office Chair - Ergonomic Computer DeskChair with Lumbar Technology - Adjustable Height - Memory Foam Body Pillows - 360 Swivel Rolling Base - Bonded Leather - Black**Serta**$242.91**4.0★**▲ 27%**](https://www.amazon.com/dp/B07645VL18) [**Serta Ergonomic Executive Office Chair Motion Technology Adjustable Mid Back Design with Lumbar Support Light Gray Fabric**Serta**$285.90**3.4★**▲ 18%**](https://www.amazon.com/dp/B075D9TBG7)
**~~View all trending →~~**
## **What buyers say about serta everett office chair**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**29%
*“Great comfort”*
**Assembly/Installation**12%
*“Easy Assemble”*
**Cushion**7%
*“The seat cushion”*
**Value For Money**6%
*“price was great”*
**Strength**6%
*“sturdy mesh office chair”*
**Quality-Overall**4%
*“Good quality chair”*
**Adjustability/Rotatability/Reclining**3%
*“the adjustable air pump works well”*
**Size-Overall**2%
*“I like this chair well enough for its size and comfort,”*
**Wheel Quality**2%
*“the wheels are great”*
**Design-Overall**1%
*“nice design”*
### **What buyers complain about **
**Height**8%
*“Its not for tall people”*
**Quality-Overall**7%
*“it makes the chair feel low quality”*
**Durability**7%
*“not going to last”*
**Leather Quality**6%
*“Also, leather feels cheap and like plastic”*
**Comfort-Overall**6%
*“not nearly as comfortable as I had hoped”*
**Size-Overall**5%
*“too short”*
**Assembly/Installation**5%
*“cant be assembled properly”*
**Value For Money**5%
*“For the price, spend more and get something better”*
**Cushion**4%
*“very little cushion”*
**Material Quality**3%
*“The material was breaking down”*
### **Top return reasons **
**Comfort-Overall**15%
**Size-Overall**14%
**Defective Material/Parts**12%
**Color**9%
**Advertised Vs Actual Product**6%
**Height**5%
**Assembly/Installation**4%
**Cushion**4%
**Mechanism Issues**3%
**Product Condition**3%
## **Common questions**
- **Is serta everett office chair profitable to sell on Amazon United States?**
- The niche generates $170K/yr across 14 tracked products. 90-day search growth is -2.5%. Flapen's verdict: Skip it (35/100).
- **How competitive is the serta everett office chair niche?**
- 4 brands and 15 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in serta everett office chair?**
- Top complaints mined from reviews: Height, Quality-Overall, Durability. The return rate is 2.2%.
- **What does it cost to enter the serta everett office chair niche?**
- Listings span $157.99–$581.37; the average listing price is $281.28 (sweet spot $15–$100). The average incumbent carries 1,900 reviews — the moat a new listing must climb.
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