---
title: "Serenity Prayer — $231K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/serenity-prayer"
last_updated: "2026-08-06T00:15:42.258Z"
locale: en
meta:
description: "Niche score 60/100 · $231K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 60/100 · $231K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Serenity Prayer — $231K/yr Amazon US Niche (2026) - Flapen"
---
# **serenity prayer**
**Worth a look**
Shows no brand lock-in (top 5 brands take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 44Growth 20Conversion 54Competition 86Returns 80Price range 79Avg price 87Brand share 96Review moat 80Quality gap 23
**Brand share**
**Incredible****31%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$19.60**
avg listing price — sweet spot $15–$100
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Review moat**
**Great****390.94**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$6.14–$111.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$231K**
$231K/yr · 266K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-10.6%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, serenity prayer is a $231K/yr Amazon United States market (266K searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Dec. Verdict: Worth a look — 60/100.
Data updated Aug 1, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **serenity prayer market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$196K–$245K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#9,834**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **100%**
- **Out of stock**
- **3.8%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**55 **▼falling
**Sellers**
**70**
**Top-5 brand share**
**31%**
Top 20: 74%
**Top-5 click share**
**29%**
Top 20: 70%
**Open market**
**64%**
- YZEXEZY8% - Cathedral Art7% - BuDhaGirl7% - Putuo Decor5% - YODOCAMP5% - corner wind4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.6% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/serenity-prayer/trend)
## **Top serenity prayer search terms**
- **serenity prayer**107K/yr-1.3%3.0% conv. - **serenity prayer wall art**86K/yr-13.6%2.2% conv. - **serenity prayer gifts**33K/yr-28.3%2.2% conv. - **serenity prayer wall decor**12K/yr-2.3%1.8% conv. - **god grant me the serenity wall decor**6K/yr+19.6%1.7% conv. - **the serenity prayer**7K/yr-0.8%3.0% conv. - **serinity prayer wall decor**5K/yr-17.1%3.2% conv. - **serenity prayer plaque**4K/yr-9.6%2.5% conv. - **god grant me the serenity prayer**6K/yr-81.1%3.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/serenity-prayer/search-terms)
## **Top serenity prayer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5K4%$9K6%$14K8%$18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YZEXEZY Inspirational Religious Wall Decor-Serenity Prayer Sign12x6-God Grant Me-Christian Wall Art Gifts**YZEXEZY**$9.89**4.7★257 rev](https://www.amazon.com/dp/B0D2CGN1BV) [2**Cathedral Art Serenity Prayer Soothing Stone - Engraved Rock with Inspirational Words Mindfulness and Meditation Stones for Stress Worry and Anxiety 1-1/2-Inch Silver**Cathedral Art**$7.44**4.6★1,348 rev](https://www.amazon.com/dp/B00CLV2LRG) [3**Putuo Decor Serenity Prayer Sign Inspiraional Quotes Christian Wall Art Gift for Women 12x8 Inches Metal Sign**Putuo Decor**$8.62**4.8★486 rev](https://www.amazon.com/dp/B0BWF91M9Q) [4**Serenity Prayer Office Decor Sign God Grant Me The Serenity Inspirational Gifts Positive Saying Quotes Signs Sobriety Recovery Plaque Mental Health Gift for Mom Women Friends Colleague TZJ51**YODOCAMP**$7.76**4.6★226 rev](https://www.amazon.com/dp/B0CXT2J8MV) [5**Christian Decor The Serenity Prayer Hanging Sign Decorative Wall Plaque Rustic Farmhouse Door Sign Inspirational Hanging Wood Sign Family Sign Christian Home Wall Decor Bedroom Decor**corner wind**$9.26**4.6★255 rev](https://www.amazon.com/dp/B0CRHMF6DW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Framed Christian Quote Canvas Wall Art Serenity Prayer Picture Wall Decor**Kunyouchen**$14.29**6 rev3mo ago](https://www.amazon.com/dp/B0GWCVFRZ7) [**Inspirational Christian Desk Decor Sign Serenity Prayer Corner Decor For Home Office Bookshelf Decor - Motivational Positive Decorations Serenity Prayer Gifts For Women Friends Family Or Coworkers**CYCHOI**$14.00**0 rev9mo ago](https://www.amazon.com/dp/B0FXHBD9FW) [**Christian Wall Decoration Motivational Decor Signs Farmhouse Wood Framed Sign 157.50.3 inches Religious Home Decor Church Room Wall Art The Serenity Prayer Sign**EDCTO**$15.12**49 rev1y ago](https://www.amazon.com/dp/B0FF26G34Q) [**Serenity Prayer Office Desk Decor God Grant Me the Serenity Acrylic Sign Recovery Mental Health Gifts for Women Coworker Sister**FTRBXT**$8.93**21 rev1y ago](https://www.amazon.com/dp/B0F8BV1NKS) [**EcoHest 12x16 in Serenity Prayer Mountain Framed Christian Wall Art**EcoHest**$26.67**160 rev1y ago](https://www.amazon.com/dp/B0F3NQTPWJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BuDhaGirl Etoile All Weather Bangles (AWB) - Serenity Prayer (Soft Gold Medium: 7.5 Inches)**BuDhaGirl**$111.66**4.6★**▲ 347%**](https://www.amazon.com/dp/B0FSSYCFJQ) [**BuDhaGirl Etoile All Weather Bangles (AWB) - Serenity Prayer (Soft Gold Small: 7 Inches)**BuDhaGirl**$110.06**4.6★**▲ 345%**](https://www.amazon.com/dp/B0FQWHND3D) [**Framed Christian Quote Canvas Wall Art Serenity Prayer Picture Wall Decor**Kunyouchen**$14.29**4.6★**▲ 345%**](https://www.amazon.com/dp/B0GWCVFRZ7) [**Inspirational Christian Desk Decor Sign Serenity Prayer Corner Decor For Home Office Bookshelf Decor - Motivational Positive Decorations Serenity Prayer Gifts For Women Friends Family Or Coworkers**CYCHOI**$14.00**0.0★**▲ 194%**](https://www.amazon.com/dp/B0FXHBD9FW) [**Serenity Prayer Office Desk Decor God Grant Me the Serenity Acrylic Sign Recovery Mental Health Gifts for Women Coworker Sister**FTRBXT**$8.93**4.2★**▲ 98%**](https://www.amazon.com/dp/B0F8BV1NKS)
**~~View all trending →~~**
## **What buyers say about serenity prayer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**22%
*“Perfect gift for anyone”*
**Quality-Overall**20%
*“Beautifully made”*
**Size-Overall**11%
*“perfect size”*
**Value For Money**8%
*“the price is affordable”*
**Advertised Vs Actual Product**8%
*“Looks like photo”*
**Color**7%
*“the colors are very bright”*
**Print Quality**4%
*“print of image is clear”*
**Image/Picture Clarity**4%
*“Beautiful picture”*
**Design-Overall**2%
*“Nice Quality Decor”*
**Display-Overall**2%
*“Size is perfect for displaying”*
### **What buyers complain about **
**Size-Overall**18%
*“The coin is larger than the average sobriety chip”*
**Advertised Vs Actual Product**16%
*“This does not look like the image on the website”*
**Quality-Overall**9%
*“Cheap”*
**Wrist Fit**7%
*“Too small for my wrist”*
**Metal Quality**7%
*“Not great since it is metal”*
**Color**7%
*“Colors are different”*
**Assembly/Installation**3%
*“Unfortunately, its put together upside down”*
**Durability**3%
*“Came apart almost instantly”*
**Adhesion/Stickiness**2%
*“stick that dont hold well”*
**Paint Quality**2%
*“cheaply made - paint of butterflies”*
### **Top return reasons **
**Size-Overall**40%
**Advertised Vs Actual Product**9%
**Quality-Overall**8%
**Color**6%
**Value For Money**3%
**Print Quality**3%
**Frame Quality**3%
**Material Quality**3%
**Wrist Fit**3%
**Design-Overall**2%
## **Common questions**
- **Is serenity prayer profitable to sell on Amazon United States?**
- The niche generates $231K/yr across 62 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -10.6%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the serenity prayer niche?**
- 55 brands and 70 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 31% of demand.
- **What do buyers complain about in serenity prayer?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 1.7%.
- **When does demand for serenity prayer peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the serenity prayer niche?**
- Listings span $6.14–$111.66; the average listing price is $19.60 (sweet spot $15–$100). The average incumbent carries 391 reviews — the moat a new listing must climb.
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