---
title: "Scrying Mirror — $76K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/scrying-mirror"
last_updated: "2026-08-10T03:06:32.372Z"
locale: en
meta:
description: "Niche score 55/100 · $76K/yr market · 174K searches/yr · $29.17 avg price. A small market ($76K/yr) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 55/100 · $76K/yr market · 174K searches/yr · $29.17 avg price. A small market ($76K/yr) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Scrying Mirror — $76K/yr Amazon US Niche (2026) - Flapen"
---
# **scrying mirror**
**Worth a look**
Shows a sweet-spot price point ($29.17 avg), but a small market ($76K/yr) keeps it on the watch list.
Market size 19Growth 59Conversion 19Competition 63Returns 82Price range 67Avg price 95Brand share 67Review moat 91Quality gap 43
**Avg price**
**Incredible****$29.17**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****184.33**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$9.73–$136.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+34.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$76K**
$76K/yr · 174K searches
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, scrying mirror is a $76K/yr Amazon United States market (174K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 55/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scrying mirror market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$73K–$88K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#1,173**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 90%
**Open market**
**27%**
- AGERYU18% - CRYSTALSTILE14% - AceOrbit12% - JIEXUAN10% - NewRiu10% - VOSAREA8%
## **Demand**
Weekly Amazon search volume, last 51 weeks — +34.1% search growth over the last 90 days.
5K3KHoliday '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/scrying-mirror/trend)
## **Top scrying mirror search terms**
- **obsidian mirror**59K/yr+45.8%1.5% conv. - **scrying mirror**56K/yr+6.3%1.2% conv. - **black obsidian mirror**22K/yr+99.3%2.2% conv. - **scrying**11K/yr+0.3%0.3% conv. - **obsidian scrying mirror**9K/yr+23.8%1.5% conv. - **black obsidian scrying mirror**6K/yr+69.7%1.9% conv. - **black scrying mirror**6K/yr+9.5%1.1% conv. - **espejo de obsidiana**4K/yr+23.3%0.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/scrying-mirror/search-terms)
## **Top scrying mirror products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$5K9%$7K12%$9K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CRYSTALSTILE Black Obsidian Scrying Mirror 3.94 in with Wooden Stand Premium Quality Obsidian Mirror for Meditation Witchcraft Divination and Spiritual Practices (100 mm)**CRYSTALSTILE**$30.64**4.7★283 rev](https://www.amazon.com/dp/B0BY7R3HPQ) [2**NewRiu Black Obsidian Scrying Mirror Black Obsidian Feng Shui Mirror with Stand and Storage Pouch Suitable for Meditation Healing and Divination. (60mm(2.4In))**NewRiu**$16.40**4.4★38 rev](https://www.amazon.com/dp/B0FX47RTJT) [3**AceOrbit Black Obsidian Look Scrying Mirror with Vintage Frame Mystic Divination & Meditation Mirror Spiritual Gift Halloween Home Decor & Witchcraft Accessories(Oval Style 8 x 9.8 Inch)**AceOrbit**$29.22**4.4★57 rev](https://www.amazon.com/dp/B0FQP9K1GL) [4**AGERYU Black Obsidian Scrying Mirror Obsidian Mirror with Stand and Bag for Divination Meditation Healing Feng Shui (80mm(3.1in))**AGERYU**$20.33**4.5★310 rev](https://www.amazon.com/dp/B0BBQSV4JZ) [5**VOSAREA Obsidian Scrying Mirror Natural Black Obsidian Stone Circle Disc Round Plate Feng Shui Mirror with Stand for Divination Meditation Healing Feng Shui (6CM)**VOSAREA**$9.73**4.3★52 rev](https://www.amazon.com/dp/B0C697P9MB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Black Obsidian Scrying Mirror with Stand Divination Gift (2.4L x 2.4W)**KDSPAROS**$17.61**6 rev2mo ago](https://www.amazon.com/dp/B0H1M6TMHJ) [**meiqidi Black Obsidian Mirror Vintage Gothic Frame Obsidian Scrying Mirror**meiqidi**$28.78**4 rev6mo ago](https://www.amazon.com/dp/B0GKZDHNHG) [**AceOrbit Black Obsidian Look Scrying Mirror with Vintage Frame Mystic Divination & Meditation Mirror Spiritual Gift Halloween Home Decor & Witchcraft Accessories(Rectangle Style 6.5 x 8.3 Inch)**AceOrbit**$24.23**57 rev6mo ago](https://www.amazon.com/dp/B0GFD3G4G9) [**AceOrbit Black Obsidian Look Scrying Mirror with Vintage Frame Mystic Divination & Meditation Mirror Spiritual Gift Halloween Home Decor & Witchcraft Accessories(Oval Style 6.5 x 8.5 Inch)**AceOrbit**$22.32**57 rev6mo ago](https://www.amazon.com/dp/B0GFCZVF1P) [**TOWDREU Scrying Mirror Obsidian Mirror Tree of Life Design Witchcraft Kit for Divination Meditation and Spiritual Connection Witchy Gifts**TOWDREU**$29.90**408 rev8mo ago](https://www.amazon.com/dp/B0G4GFMYC5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Black Obsidian Scrying Mirror with Stand Divination Gift (2.4L x 2.4W)**KDSPAROS**$17.61**4.8★**▲ 207%**](https://www.amazon.com/dp/B0H1M6TMHJ) [**TOWDREU Scrying Mirror Obsidian Mirror Tree of Life Design Witchcraft Kit for Divination Meditation and Spiritual Connection Witchy Gifts**TOWDREU**$29.90**4.6★**▲ 172%**](https://www.amazon.com/dp/B0G4GFMYC5) [**meiqidi Black Obsidian Mirror Vintage Gothic Frame Obsidian Scrying Mirror**meiqidi**$28.78**5.0★**▲ 166%**](https://www.amazon.com/dp/B0GKZDHNHG) [**AceOrbit Black Obsidian Look Scrying Mirror with Vintage Frame Mystic Divination & Meditation Mirror Spiritual Gift Halloween Home Decor & Witchcraft Accessories(Rectangle Style 6.5 x 8.3 Inch)**AceOrbit**$24.23**4.4★**▲ 145%**](https://www.amazon.com/dp/B0GFD3G4G9) [**AceOrbit Black Obsidian Look Scrying Mirror with Vintage Frame Mystic Divination & Meditation Mirror Spiritual Gift Halloween Home Decor & Witchcraft Accessories(Oval Style 6.5 x 8.5 Inch)**AceOrbit**$22.32**4.4★**▲ 144%**](https://www.amazon.com/dp/B0GFCZVF1P)
**~~View all trending →~~**
## **What buyers say about scrying mirror**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“Beautifully made”*
**Value For Money**12%
*“Worth it”*
**Size-Overall**10%
*“it fits my needs perfectly”*
**Design-Overall**8%
*“it looks amazing”*
**Color**5%
*“Is very lovely the color”*
**Frame Quality**5%
*“the frame adds a touch of elegance”*
**Image/Picture Clarity**4%
*“This is a beautiful mirror”*
**Advertised Vs Actual Product**4%
*“Exactly as described”*
**Gifting Purpose**4%
*“was a gift”*
**Functionality-Overall**3%
*“USEFULL IF PROPERLY USED”*
### **What buyers complain about **
**Size-Overall**57%
*“Not sized correctly”*
**Advertised Vs Actual Product**9%
*“And is not what is described on website”*
**Strength**7%
*“makes it fragile”*
**Paint Quality**5%
*“This is spray painted glass, not obsidian”*
**Design-Overall**5%
*“Very intricate design”*
**Balance/Stability**5%
*“The edges are too wide for stability”*
**Print Quality**2%
*“Someone must have sent it back because there were prints all over the mirror”*
**Color**1%
*“some obsidian can be so dark that it can't be seen through”*
### **Top return reasons **
**Size-Overall**53%
**Advertised Vs Actual Product**14%
**Functionality-Overall**5%
**Material Quality**5%
**Defective Material/Parts**4%
**Scratch Resistance**2%
**Quality-Overall**2%
**Value For Money**2%
**Design-Overall**2%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is scrying mirror profitable to sell on Amazon United States?**
- The niche generates $76K/yr across 33 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is +34.1%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the scrying mirror niche?**
- 16 brands and 19 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in scrying mirror?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Strength. The return rate is 1.6%.
- **What does it cost to enter the scrying mirror niche?**
- Listings span $9.73–$136.58; the average listing price is $29.17 (sweet spot $15–$100). The average incumbent carries 184 reviews — the moat a new listing must climb.
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