---
title: "Scooby Doo Birthday Party Supplies — $198K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/scooby-doo-birthday-party-supplies"
last_updated: "2026-08-10T03:19:25.303Z"
locale: en
meta:
description: "Niche score 58/100 · $198K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $198K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Scooby Doo Birthday Party Supplies — $198K/yr Amazon US Niche (2026) - Flapen"
---
# **scooby doo birthday party supplies**
**Worth a look**
Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 39Growth 44Conversion 42Competition 80Returns 99Price range 62Avg price 73Brand share 69Review moat 76Quality gap 21
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Review moat**
**Great****488.7**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$14.71**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$4.85–$31.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+15.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$198K**
$198K/yr · 401K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, scooby doo birthday party supplies is a $198K/yr Amazon United States market (401K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 58/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scooby doo birthday party supplies market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$147K–$184K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#2,632**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**25 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**64%**
Top 20: 96%
**Top-5 click share**
**35%**
Top 20: 77%
**Open market**
**32%**
- Generic26% - GOTOFUN21% - party greeting7% - WARNER BROS PICTURES5% - Bovulo4% - Betty Crocker4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +15.3% search growth over the last 90 days.
15K10KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/scooby-doo-birthday-party-supplies/trend)
## **Top scooby doo birthday party supplies search terms**
- **scooby doo birthday decorations**155K/yr+10.8%2.5% conv. - **scooby doo party decorations**43K/yr+5.8%2.6% conv. - **scooby doo party favors**31K/yr+8.8%2.3% conv. - **scooby doo party**24K/yr+51.0%1.1% conv. - **scooby doo decor**30K/yr+51.4%0.0% conv. - **scooby doo birthday**24K/yr+11.9%1.8% conv. - **scooby doo decorations**46K/yr+29.0%1.7% conv. - **scooby doo party supplies**13K/yr+7.6%2.1% conv. - **scooby doo birthday party supplies**11K/yr+0.3%1.9% conv. - **scooby doo pinata**7K/yr+20.3%1.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/scooby-doo-birthday-party-supplies/search-terms)
## **Top scooby doo birthday party supplies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8K8%$16K12%$24K16%$32K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dog Birthday Party Decorations Supplies Including Birthday Banner Tablecloth Backdrop Hanging Swirls Balloons Cake Toppers Plates Forks Spoons for Dog Party Supplies**GOTOFUN**$25.12**4.7★47 rev](https://www.amazon.com/dp/B0FSWHNNGN) [2**Dog Birthday Party Decorations Supplies Including Birthday Banner Tablecloth Backdrop Hanging Swirls Balloons Cake Toppers for Dog Party Supplies decorations**GOTOFUN**$20.39**4.6★86 rev](https://www.amazon.com/dp/B0FSWXG587) [3**Mysterious Car Photo Prop Selfie Frame Funny Mystery Bus Prop Hippie Bus Backdrop Decoration Mystery Party Van Photo Booth Cartoon Party Banner Supplies for Kids Boys Girls Birthday Parties Sign**party greeting**$14.21**4.5★47 rev](https://www.amazon.com/dp/B0F4KFJX4Z) [4**141pcs Soby Birthday Tableware Decorations Party Plates Cups Theme Napkins Tablecloth for Party Decoration Supplies Pack**Generic**$31.58**4.9★35 rev](https://www.amazon.com/dp/B0DMD71TLL) [5**12pcs scoby dog Hanging Swirls Birthday Party suppliers Decorations The Me**Generic**$8.87**4.7★16 rev](https://www.amazon.com/dp/B0FQJXRVY9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**8Pcs Scooby Dog Honeycomb Table Centerpiece Scooby Dog Birthday Party Supplies Table Decorations for Kids Party Decorations**Bovulo**$16.89**2 rev4mo ago](https://www.amazon.com/dp/B0GTV9NSSL) [**Dog Birthday Party Decorations Supplies Including Birthday Banner Tablecloth Backdrop Hanging Swirls Balloons Cake Toppers Plates Forks Spoons for Dog Party Supplies**GOTOFUN**$25.12**47 rev9mo ago](https://www.amazon.com/dp/B0FSWHNNGN) [**Dog Birthday Party Decorations Supplies Including Birthday Banner Tablecloth Backdrop Hanging Swirls Balloons Cake Toppers for Dog Party Supplies decorations**GOTOFUN**$20.39**86 rev9mo ago](https://www.amazon.com/dp/B0FSWXG587) [**12pcs scoby dog Hanging Swirls Birthday Party suppliers Decorations The Me**Generic**$8.87**16 rev10mo ago](https://www.amazon.com/dp/B0FQJXRVY9) [**24pcs scoby Dogs Birthday Party Supplies Cake Toppers for Boys & Girls**Generic**$8.97**28 rev10mo ago](https://www.amazon.com/dp/B0FQK74CYW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**8Pcs Scooby Dog Honeycomb Table Centerpiece Scooby Dog Birthday Party Supplies Table Decorations for Kids Party Decorations**Bovulo**$16.89**5.0★**▲ 262%**](https://www.amazon.com/dp/B0GTV9NSSL) [**41PACK Scooby Party Supplies include 20 plates 20 napkins and Tablecloth for the birthday party decoration (7+9)**Generic**$18.00**5.0★**▲ 114%**](https://www.amazon.com/dp/B0DS1SHF84) [**12pcs scoby dog Hanging Swirls Birthday Party suppliers Decorations The Me**Generic**$8.87**4.7★**▲ 77%**](https://www.amazon.com/dp/B0FQJXRVY9) [**Scoby-Do Happy Birthday Banner Decoration Cartoon-Themed Party Garland Featuring Scooby in Bright Colors Fun Supplies for Birthdays Celebrations & Fan-Themed Events**Seyal**$9.68**5.0★**▲ 57%**](https://www.amazon.com/dp/B0F326LGD7) [**Dog Birthday Party Decorations Supplies Including Birthday Banner Tablecloth Backdrop Hanging Swirls Balloons Cake Toppers Plates Forks Spoons for Dog Party Supplies**GOTOFUN**$25.12**4.7★**▲ 42%**](https://www.amazon.com/dp/B0FSWHNNGN)
**~~View all trending →~~**
## **What buyers say about scooby doo birthday party supplies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Great kit”*
**Taste-Overall**17%
*“Taste good”*
**Value For Money**11%
*“Worth it”*
**Advertised Vs Actual Product**7%
*“As expected”*
**Color**7%
*“Bright Colors”*
**Size-Overall**6%
*“decent size”*
**Assembly/Installation**4%
*“easy to assemble”*
**Gifting Purpose**3%
*“This birthday package was perfect for my daughters birthday party”*
**Ease Of Use**3%
*“easy to use”*
**Design-Overall**3%
*“the cake toppers came with a lot of cute designs”*
### **What buyers complain about **
**Stale/Rotten/Spoiled**12%
*“Crackers are all stale”*
**Taste-Overall**10%
*“Taste horrible”*
**Advertised Vs Actual Product**8%
*“Scooby latex balloon picture misrepresented”*
**Strength**7%
*“It only came with the Scooby print on the plates, none of the Mystery Machine ones, and they were very, very flimsy”*
**Size-Overall**7%
*“Everything was so small like what”*
**Assembly/Installation**4%
*“It does not come put together”*
**Thickness**4%
*“Thin,”*
**Color**4%
*“The table cloth is faded”*
**Smell**3%
*“stinky”*
**Ease Of Use**3%
*“So couldnt even use them”*
### **Top return reasons **
**Size-Overall**32%
**Advertised Vs Actual Product**16%
**Material Quality**9%
**Value For Money**6%
**Assembly/Installation**6%
**Flavor**5%
**Quality-Overall**4%
**Adhesion/Stickiness**3%
**Strength**3%
**Thin**2%
## **Common questions**
- **Is scooby doo birthday party supplies profitable to sell on Amazon United States?**
- The niche generates $198K/yr across 40 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is +15.3%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the scooby doo birthday party supplies niche?**
- 25 brands and 36 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in scooby doo birthday party supplies?**
- Top complaints mined from reviews: Stale/Rotten/Spoiled, Taste-Overall, Advertised Vs Actual Product. The return rate is 0.3%.
- **When does demand for scooby doo birthday party supplies peak?**
- Demand peaks in Sep–Oct; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the scooby doo birthday party supplies niche?**
- Listings span $4.85–$31.58; the average listing price is $14.71 (sweet spot $15–$100). The average incumbent carries 489 reviews — the moat a new listing must climb.
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