---
title: "Scone Pan — $181K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/scone-pan"
last_updated: "2026-08-10T01:52:15.088Z"
locale: en
meta:
description: "Niche score 48/100 · $181K/yr market · 105K searches/yr · $20.76 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 48/100 · $181K/yr market · 105K searches/yr · $20.76 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Scone Pan — $181K/yr Amazon US Niche (2026) - Flapen"
---
# **scone pan**
**Skip it**
Soft demand (-12.3% this quarter) — this niche doesn't clear our bar today.
Market size 37Growth 19Conversion 80Competition 32Returns 67Price range 83Avg price 89Brand share 47Review moat 72Quality gap 28
**Avg price**
**Great****$20.76**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.01–$38.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****616.76**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$181K**
$181K/yr · 105K searches
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-12.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, scone pan is a $181K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scone pan market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$125K–$166K**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#188**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**18%**
- Nordic Ware31% - AOTASO18% - Vinino14% - Lodge7% - King Arthur7% - LKEAKICN5% - Open — no brand owns it (7 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.
4K3KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Nov, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/scone-pan/trend)
## **Top scone pan search terms**
- **scone pan**72K/yr-12.5%6.9% conv. - **scone pans for baking**19K/yr-14.1%6.8% conv. - **mini scone pan**7K/yr-13.6%8.4% conv. - **scone pans**3K/yr-7.8%4.1% conv. - **scone baking pan**3K/yr+1.5%7.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/scone-pan/search-terms)
## **Top scone pan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$9K10%$18K15%$27K20%$36K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nordic Ware Scottish Scone & Cornbread Pan**Nordic Ware**$34.97**4.8★2,496 rev](https://www.amazon.com/dp/B00008UA3H) [2**AOTASO Silicone Scone Pan with Metal Reinforced Frame 8-Cavity Non-Stick Food-Grade Mini Scone Pans for Baking BPA free**AOTASO**$11.76**4.8★71 rev](https://www.amazon.com/dp/B0G8Z3ZCMY) [3**Nordic Ware Procast Mini Scone**Nordic Ware**$33.35**4.8★1,234 rev](https://www.amazon.com/dp/B00080QK92) [4**Vinino Silicone Scone Pan with Reinforce Frame 8-Cavity Triangle Cake Mold**Vinino**$11.01**4.6★61 rev](https://www.amazon.com/dp/B0G6K6LTVF) [5**Lodge Cast Iron Wedge Pan**Lodge**$24.68**4.6★2,876 rev](https://www.amazon.com/dp/B0971NB35K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rolitwils Silicone Scone Pan 6-Cavity Non-Stick Baking Pan 2 Pack Wedge Tray Heat Resistant for Oven Air Fryer Dishwasher Safe for Scone Cornbread Brownie Cookies BPA free.**Rolitwils**$12.67**27 rev4mo ago](https://www.amazon.com/dp/B0GV49X7NY) [**AOTASO Silicone Scone Pan with Metal Reinforced Frame 8-Cavity Non-Stick Food-Grade Mini Scone Pans for Baking BPA free**AOTASO**$11.76**71 rev5mo ago](https://www.amazon.com/dp/B0G8Z3ZCMY) [**AOTASO Silicone Scone Pan with Metal Reinforced Frame 8-Cavity Non-Stick Food-Grade Mini Scone Pans for Baking BPA free**AOTASO**$19.12**71 rev5mo ago](https://www.amazon.com/dp/B0G8YR32T4) [**Vinino Silicone Scone Pan with Reinforce Frame 8-Cavity Triangle Cake Mold**Vinino**$11.01**61 rev6mo ago](https://www.amazon.com/dp/B0G6K6LTVF) [**Vinino 2-Pack Silicone Scone Pan 8-Cavity Scone Mold with Reinforce Frame**Vinino**$18.45**61 rev6mo ago](https://www.amazon.com/dp/B0G6KJY5MR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rolitwils Silicone Scone Pan 6-Cavity Non-Stick Baking Pan 2 Pack Wedge Tray Heat Resistant for Oven Air Fryer Dishwasher Safe for Scone Cornbread Brownie Cookies BPA free.**Rolitwils**$12.67**4.5★**▲ 316%**](https://www.amazon.com/dp/B0GV49X7NY) [**AOTASO Silicone Scone Pan with Metal Reinforced Frame 8-Cavity Non-Stick Food-Grade Mini Scone Pans for Baking BPA free**AOTASO**$19.12**4.8★**▲ 273%**](https://www.amazon.com/dp/B0G8YR32T4) [**Vinino Silicone Scone Pan with Reinforce Frame 8-Cavity Triangle Cake Mold**Vinino**$11.01**4.6★**▲ 207%**](https://www.amazon.com/dp/B0G6K6LTVF) [**Vinino 2-Pack Silicone Scone Pan 8-Cavity Scone Mold with Reinforce Frame**Vinino**$18.45**4.6★**▲ 199%**](https://www.amazon.com/dp/B0G6KJY5MR) [**AOTASO Silicone Scone Pan with Metal Reinforced Frame 8-Cavity Non-Stick Food-Grade Mini Scone Pans for Baking BPA free**AOTASO**$11.76**4.8★**▲ 175%**](https://www.amazon.com/dp/B0G8Z3ZCMY)
**~~View all trending →~~**
## **What buyers say about scone pan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**15%
*“clean up is a breeze”*
**Baking**12%
*“Easy to full bake & clean”*
**Ease Of Use**9%
*“Ease of use”*
**Quality-Overall**8%
*“Well made and consistent,”*
**Cooking Experience**8%
*“Overall, this has been a fun and useful addition to my baking tools”*
**Size-Overall**6%
*“I love the size”*
**Value For Money**5%
*“Good product for the price”*
**Non-Stick Coating**5%
*“Non stick”*
**Strength**4%
*“making the pan sturdy”*
**Flexibility**4%
*“The pans feel flexible”*
### **What buyers complain about **
**Size-Overall**18%
*“smaller than bakery-style scones”*
**Thickness**5%
*“This pans is thick”*
**Instructions/User Manual/Troubleshooting**4%
*“No instructions”*
**Ease Of Cleaning**3%
*“A bit hard to clean without leaving a film behind”*
**Rusts/Corrodes**3%
*“It rust quick”*
**Cooking Experience**3%
*“I did not ever get the scones to the proper level of cooked through”*
**Adhesion/Stickiness**3%
*“Secret to not sticking cornbread”*
**Oily/Greasy**2%
*“Oiled pan lightly”*
**Color**2%
*“The only downfall is sides dont brown”*
**Strength**2%
*“not as sturdy”*
### **Top return reasons **
**Size-Overall**44%
**Strength**7%
**Advertised Vs Actual Product**5%
**Value For Money**5%
**Functionality-Overall**4%
**Quality-Overall**4%
**Rusts/Corrodes**4%
**Product Condition**3%
**Handle Quality**3%
**Ease Of Use**3%
## **Common questions**
- **Is scone pan profitable to sell on Amazon United States?**
- The niche generates $181K/yr across 17 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Skip it (48/100).
- **How competitive is the scone pan niche?**
- 13 brands and 36 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in scone pan?**
- Top complaints mined from reviews: Size-Overall, Thickness, Instructions/User Manual/Troubleshooting. The return rate is 2.3%.
- **When does demand for scone pan peak?**
- Demand peaks in Sep–Nov–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the scone pan niche?**
- Listings span $11.01–$38.55; the average listing price is $20.76 (sweet spot $15–$100). The average incumbent carries 617 reviews — the moat a new listing must climb.
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