---
title: "Scentsy — $20K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/scentsy"
last_updated: "2026-08-10T00:35:19.609Z"
locale: en
meta:
description: "Niche score 38/100 · $20K/yr market · 315K searches/yr · $17.51 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 38/100 · $20K/yr market · 315K searches/yr · $17.51 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Scentsy — $20K/yr Amazon US Niche (2026) - Flapen"
---
# **scentsy**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 5Growth 50Conversion 5Competition 40Returns 86Price range 75Avg price 81Brand share 0Review moat 71Quality gap 35
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.51**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.96–$30.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****650.72**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+20.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$20K**
$20K/yr · 315K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, scentsy is a $20K/yr Amazon United States market (315K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Skip it — 38/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scentsy market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$88K–$105K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#534**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **22%**
- **Out of stock**
- **7.8%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**105**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**0%**
- Scentsy90% - STAR MOON4% - Leyoue3% - VICTORIA AROMA3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +20.2% search growth over the last 90 days.
30K20KHoliday '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/scentsy/trend)
## **Top scentsy search terms**
- **scentsy**283K/yr+23.2%0.7% conv. - **scentsy products**5K/yr+5.0%0.7% conv. - **scentsy bars**5K/yr-15.0%2.1% conv. - **scentsy candles**5K/yr-7.4%0.2% conv. - **scentsy wax bars**4K/yr+9.7%0.7% conv. - **sentsy**3K/yr+5.8%2.5% conv. - **scentsy clearance**5K/yr-46.7%0.2% conv. - **scentcy**2K/yr+18.6%0.7% conv. - **scenty**2K/yr+13.2%0.2% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/scentsy/search-terms)
## **Top scentsy products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$4K30%$6K40%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Scentsy Luna Wax Bar**Scentsy**$13.18**4.4★107 rev](https://www.amazon.com/dp/B088YXDL5D) [2**Scentsy Vanilla Bean Buttercream Scent of the Month for July**Scentsy**$13.38**4.8★203 rev](https://www.amazon.com/dp/B00LD8PY2C) [3**SCENTSY - Amazon Rain - Fragrance Flower**Scentsy**$29.81**4.5★409 rev](https://www.amazon.com/dp/B07YYMDJ2P) [4**Scentsy Wax Melts 3 Bar Bundle Blooming Bouquet Scented Wax Melts with Orchids Freesia & Rose Made in the USA Premium Paraffin Wax Cubes for Electric Warmers Great Gift Set 7.8 oz Total**Scentsy**$27.89**5.0★1 rev](https://www.amazon.com/dp/B0GZ8QJHN9) [5**Scentsy Bar (Cinnamon Vanilla)**Scentsy**$12.88**4.2★74 rev](https://www.amazon.com/dp/B00R0WH0NG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Scentsy Wax Melts 3 Bar Bundle Blooming Bouquet Scented Wax Melts with Orchids Freesia & Rose Made in the USA Premium Paraffin Wax Cubes for Electric Warmers Great Gift Set 7.8 oz Total**Scentsy**$27.89**1 rev1w ago](https://www.amazon.com/dp/B0GZ8QJHN9) [**Coconut Lemongrass Scentsy Bar**Scentsy**$12.75**12 rev11mo ago](https://www.amazon.com/dp/B0FQ34QLH3) [**Leyoue Electric Wax Melt Warmer PTC Heating Plate with 7 Colors LED Changing Light Wax Warmer Fragrance Warmer for Home Office Gifts & Decor(Black Forest)**Leyoue**$11.99**4,897 rev2y ago](https://www.amazon.com/dp/B0CYLMZYD6) [**VICTORIA AROMA Ceramic Wax Melt Warmer 3-in-1 Candle Wax Warmer for Scented Wax Melter Electric Fragrance Wax Burner for Home Office Bedroom Gift & Decor**VICTORIA AROMA**$14.95**712 rev3y ago](https://www.amazon.com/dp/B0BXXFPK2D) [**Scentsy Aloe Water & Cucumber Bar**Scentsy**$13.89**46 rev6y ago](https://www.amazon.com/dp/B08DXJWZSB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Scentsy Wax Melts 3 Bar Bundle Blooming Bouquet Scented Wax Melts with Orchids Freesia & Rose Made in the USA Premium Paraffin Wax Cubes for Electric Warmers Great Gift Set 7.8 oz Total**Scentsy**$27.89**5.0★**▲ 193%**](https://www.amazon.com/dp/B0GZ8QJHN9) [**Scentsy Hibiscus Pineapple Bar**Scentsy**$13.28**4.3★**▲ 109%**](https://www.amazon.com/dp/B088LPLH33) [**Scentsy Luna Wax Bar**Scentsy**$13.18**4.4★**▲ 83%**](https://www.amazon.com/dp/B088YXDL5D) [**Luna Pods Twin Pack**Scentsy**$19.44**4.5★**▲ 57%**](https://www.amazon.com/dp/B089DKD4DD) [**Mystery Man Scentsy Bar**Scentsy**$13.59**4.4★**▲ 50%**](https://www.amazon.com/dp/B00LXGGB94)
**~~View all trending →~~**
## **What buyers say about scentsy**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**13%
*“The colors are beautiful”*
**Smell**12%
*“Long lasting strong smell”*
**Quality-Overall**10%
*“Good quality”*
**Value For Money**7%
*“Amazing price”*
**Warmth**7%
*“it has a nice warm glow”*
**Heating**6%
*“Quick to warm up”*
**Ease Of Cleaning**6%
*“Easy to clean”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Brightness/Shine/Glow**4%
*“Nice ambient light”*
**Design-Overall**4%
*“Its so sleek and works perfectly :”*
### **What buyers complain about **
**Smell**19%
*“Horrible smell, smells very plastic and has given me a headache”*
**Heating**18%
*“Doesn't heat”*
**Quality-Overall**9%
*“Very cheap and bulb burned out in three says”*
**Value For Money**7%
*“no wonder why its so cheap”*
**Functionality-Overall**5%
*“doesnt work great”*
**Durability**4%
*“it didnt last”*
**Color**3%
*“mine doesnt change colors”*
**Socket/Port/Plug**2%
*“This is a un safe plug in”*
**Alarm/Timer Accuracy**2%
*“There is no timer”*
**Strength**2%
*“Very cheap looking and not sturdy”*
### **Top return reasons **
**Heating**23%
**Smell**13%
**Functionality-Overall**10%
**Size-Overall**10%
**Defective Material/Parts**7%
**Advertised Vs Actual Product**6%
**Color**4%
**Value For Money**3%
**Warmth**3%
**Moist/Dry**2%
## **Common questions**
- **Is scentsy profitable to sell on Amazon United States?**
- The niche generates $20K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +20.2%. Flapen's verdict: Skip it (38/100).
- **How competitive is the scentsy niche?**
- 4 brands and 105 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in scentsy?**
- Top complaints mined from reviews: Smell, Heating, Quality-Overall. The return rate is 1.5%.
- **When does demand for scentsy peak?**
- Demand peaks in Aug–Sep–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the scentsy niche?**
- Listings span $9.96–$30.49; the average listing price is $17.51 (sweet spot $15–$100). The average incumbent carries 651 reviews — the moat a new listing must climb.
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