---
title: "Search terms — scented tea lights candles - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/scented-tea-lights-candles/search-terms"
last_updated: "2026-08-10T07:00:51.574Z"
locale: en
meta:
  description: "Niche score 62/100 · $243K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · $243K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — scented tea lights candles - Flapen"
---

# **scented tea lights candles**

**Worth a look**

Shows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 45Growth 15Conversion 65Competition 85Returns 92Price range 72Avg price 74Brand share 78Review moat 54Quality gap 72

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Avg price**

**Good****$14.92**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$7.65–$33.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.8%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,344.75**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$243K**

$243K/yr · 282K searches

**Growth**

**Bad****-19.5%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms