---
title: "Scented Tea Lights Candles — $243K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/scented-tea-lights-candles"
last_updated: "2026-08-06T12:26:25.493Z"
locale: en
meta:
description: "Niche score 62/100 · $243K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $243K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Scented Tea Lights Candles — $243K/yr Amazon US Niche (2026) - Flapen"
---
# **scented tea lights candles**
**Worth a look**
Shows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 45Growth 15Conversion 65Competition 85Returns 92Price range 72Avg price 74Brand share 78Review moat 54Quality gap 72
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Avg price**
**Good****$14.92**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$7.65–$33.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,344.75**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$243K**
$243K/yr · 282K searches
**Growth**
**Bad****-19.5%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, scented tea lights candles is a $243K/yr Amazon United States market (282K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 62/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scented tea lights candles market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **$224K–$298K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#553**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **9.6%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**25 **▼falling
**Sellers**
**77**
**Top-5 brand share**
**57%**
Top 20: 98%
**Top-5 click share**
**30%**
Top 20: 67%
**Open market**
**36%**
- Shortie's Candle Company16% - Cocod'or14% - DecorRack13% - Wfmolcand8% - Ashlux7% - KEARLGMBH6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.5% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/scented-tea-lights-candles/trend)
## **Top scented tea lights candles search terms**
- **scented tealight candles**93K/yr-17.4%4.3% conv. - **tea lights candles scented**24K/yr+8.3%3.8% conv. - **scented tea lights**29K/yr-13.1%4.7% conv. - **scented tea lights candles**22K/yr+11.5%5.2% conv. - **scented tea light candles**22K/yr-53.6%5.4% conv. - **tea candles scented**14K/yr-31.6%5.8% conv. - **scented tea candles**13K/yr-19.8%7.1% conv. - **tealight candles scented**13K/yr-27.6%5.7% conv. - **yankee candle tea lights**14K/yr-26.9%5.9% conv. - **shorties candles**9K/yr-28.5%2.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/scented-tea-lights-candles/search-terms)
## **Top scented tea lights candles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5K4%$10K6%$15K8%$19K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**COCODOR Scented Tealight Candles/Honey Peach / 25 Pack / 4-5 Hour Extended Burn Time/Made in Italy Cotton Wick Scented Home Deco Fragrance Mothers Day**Cocod'or**$10.08**4.3★1,015 rev](https://www.amazon.com/dp/B07S22HMQK) [2**Colored Scented Tealight Candles 16 Pack Soy Wax Colorful Tea Lights in 4 Scents for Home Decor Relaxation & Gifts | Long-Lasting | Cedar Amber Sandalwood Lavender Fig & Patchouli**KEARLGMBH**$10.39**4.4★75 rev](https://www.amazon.com/dp/B0FSLFQLZ1) [3**Wfmolcand Purple Lavender Scented Tealight Candles - Giant 100 Pack Candles -Smokeless 4 Hour Burn - Gift Set for Valentines Day Christmas Weddings Centerpiece & Home Decor**Wfmolcand**$19.09**4.5★769 rev](https://www.amazon.com/dp/B0CKVLT1NJ) [4**DecorRack 30 Tealight Candles French Vanilla Scented (30 Pack)**DecorRack**$7.88**4.1★50 rev](https://www.amazon.com/dp/B0GFGJ7S8P) [5**Pure English Lavender Premium Tealight Candles - Highly Scented with Essential & Natural Oils - 6 Purple Tea Lights - Beautiful Candlelight - Made in the USA - Flower & Floral Collection**Shortie's Candle Company**$8.92**4.5★1,258 rev](https://www.amazon.com/dp/B00436TQ3E)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DecorRack 30 Tealight Candles French Vanilla Scented (30 Pack)**DecorRack**$7.88**50 rev6mo ago](https://www.amazon.com/dp/B0GFGJ7S8P) [**Ashlux Lavender Scented Tealight Candles 48 Pack 4-Hour Soy Wax Tea Candle**Ashlux**$19.54**14 rev7mo ago](https://www.amazon.com/dp/B0G911V5L4) [**Rose Scented Tealight Candles 48 Pack6-Hour Soy Wax Tea Lights Candles**Ashlux**$22.60**46 rev7mo ago](https://www.amazon.com/dp/B0G91XPK1N) [**Crenovo Jasmine Scented Tealight Candles with Dried Flowers 16 Pack**Crenovo**$14.53**33 rev7mo ago](https://www.amazon.com/dp/B0G6935RZ7) [**Yankee Candle Balsam & Cedar Tea Light Candles Premium Plant Wax Scented Tealights for Christmas Holiday 12 Count Green Up to 5 Hours Burn Time Natural Fiber Wick 0.44 oz Each**Yankee Candle**$25.54**18 rev8mo ago](https://www.amazon.com/dp/B0G3VZVCQC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Crenovo Jasmine Scented Tealight Candles with Dried Flowers 16 Pack**Crenovo**$14.53**4.6★**▲ 488%**](https://www.amazon.com/dp/B0G6935RZ7) [**Ashlux Lavender Scented Tealight Candles 48 Pack 4-Hour Soy Wax Tea Candle**Ashlux**$19.54**4.0★**▲ 436%**](https://www.amazon.com/dp/B0G911V5L4) [**DecorRack Gardenia Scented Tealights Pleasant Fragrance (Pack of 30)**DecorRack**$7.72**4.0★**▲ 413%**](https://www.amazon.com/dp/B09FD744WJ) [**Rose Scented Tealight Candles 48 Pack6-Hour Soy Wax Tea Lights Candles**Ashlux**$22.60**4.2★**▲ 351%**](https://www.amazon.com/dp/B0G91XPK1N) [**Crenovo Scented Tealight Candles 16 Pack Lavender Tea Candles 6-7h**Crenovo**$13.15**4.6★**▲ 338%**](https://www.amazon.com/dp/B0FMY79BQ3)
**~~View all trending →~~**
## **What buyers say about scented tea lights candles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**48%
*“Beautiful fragrance”*
**Value For Money**10%
*“Best value”*
**Quality-Overall**7%
*“Excellent product”*
**Advertised Vs Actual Product**6%
*“Just as advertised”*
**Brightness/Shine/Glow**5%
*“Nice warm glow”*
**Fire Resistance**3%
*“These really do burn very clean”*
**Color**3%
*“The color 😍 is so pretty”*
**Durability**3%
*“Durable”*
**Size-Overall**2%
*“Right size”*
**Thickness**1%
*“thicker than any tea lights I have ever ordered”*
### **What buyers complain about **
**Smell**52%
*“Weird smell”*
**Size-Overall**7%
*“Wasn't happy with their size”*
**Flammable**6%
*“Burns for 7 hours”*
**Quality-Overall**4%
*“shows a lack of quality control that needs to be addressed”*
**Durability**3%
*“Durability isn't that great as it arrived dented. which is why I'm leaving it at 4 stars”*
**Advertised Vs Actual Product**2%
*“This is blatant deception”*
**Value For Money**2%
*“Waste of money”*
**Brightness/Shine/Glow**2%
*“Doesnt work for me as they dont burn brightly”*
**Color**1%
*“colors were not as bright as the picture”*
**Material Quality**1%
*“The clear plastic base feels a little cheap”*
### **Top return reasons **
**Smell**38%
**Size-Overall**20%
**Value For Money**15%
**Advertised Vs Actual Product**9%
**Color**4%
**Functionality-Overall**2%
**Quality-Overall**2%
**Flammable**2%
**Product Condition**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is scented tea lights candles profitable to sell on Amazon United States?**
- The niche generates $243K/yr across 63 tracked products. 6 of 13 products launched in the last 360 days are still selling. 90-day search growth is -19.5%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the scented tea lights candles niche?**
- 25 brands and 77 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in scented tea lights candles?**
- Top complaints mined from reviews: Smell, Size-Overall, Flammable. The return rate is 1.2%.
- **When does demand for scented tea lights candles peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the scented tea lights candles niche?**
- Listings span $7.65–$33.77; the average listing price is $14.92 (sweet spot $15–$100). The average incumbent carries 1,345 reviews — the moat a new listing must climb.
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