---
title: "Scented Drawer Liners — $208K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/scented-drawer-liners"
last_updated: "2026-08-09T23:25:05.643Z"
locale: en
meta:
description: "Niche score 58/100 · $208K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 58/100 · $208K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Scented Drawer Liners — $208K/yr Amazon US Niche (2026) - Flapen"
---
# **scented drawer liners**
**Worth a look**
Shows low returns (1.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 40Growth 53Conversion 64Competition 59Returns 82Price range 69Avg price 82Brand share 23Review moat 66Quality gap 77
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.88**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$8.17–$29.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****841**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+24.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$208K**
$208K/yr · 206K searches
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, scented drawer liners is a $208K/yr Amazon United States market (206K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Aug. Verdict: Worth a look — 58/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scented drawer liners market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$179K–$224K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **82%**
- **Out of stock**
- **11.3%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 91%
**Open market**
**6%**
- Linda's Essentials37% - SCENTORINI22% - The Master Herbalist12% - Gersoniel10% - MERRITON10% - Crabtree & Evelyn3% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +24.6% search growth over the last 90 days.
8K6KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/scented-drawer-liners/trend)
## **Top scented drawer liners search terms**
- **scented drawer liners for dresser**96K/yr+23.2%4.7% conv. - **scented drawer liners**51K/yr+49.7%3.6% conv. - **scented drawer liner**16K/yr+20.8%2.8% conv. - **drawer liner scented**11K/yr-2.9%3.9% conv. - **scented drawer liners for bedroom dresser**10K/yr-14.0%3.3% conv. - **scented drawer liner paper**9K/yr+16.7%4.4% conv. - **scented shelf liner**5K/yr+40.5%3.6% conv. - **fragrant drawer liners**4K/yr+12.6%2.6% conv. - **dresser drawer liners scented**4K/yr-16.6%4.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/scented-drawer-liners/search-terms)
## **Top scented drawer liners products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$10K10%$21K15%$31K20%$42K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fresh Linen Scented Drawer Liners for Dresser Drawers (10 Large Sheets 19.7 x 14.4) - Non Adhesive Drawer Paper Liner for Bedroom Dresser & Closet Shelves by Lindas Essentials**Linda's Essentials**$14.11**4.5★1,010 rev](https://www.amazon.com/dp/B0F637JG65) [2**Lavender Scented Drawer Liners for Dresser Drawers (10 Large Sheets 19.7 x 14.4) - Non Adhesive Drawer Paper Liner for Bedroom Dresser & Closet Shelves by Lindas Essentials**Linda's Essentials**$14.04**4.5★1,010 rev](https://www.amazon.com/dp/B0F638XBDH) [3**Merriton Scented Drawer Liners for Dresser Fragrant Paper Liner for Drawers Cabinet Shelf Linen Closet and Kitchen Scent Liners Non Adhesive (Royal Bloom)**MERRITON**$18.83**4.5★1,070 rev](https://www.amazon.com/dp/B07WD5P189) [4**SCENTORINI Scented Drawer Liners for Dresser 15 Sheets Linen Scent**SCENTORINI**$16.53**4.4★264 rev](https://www.amazon.com/dp/B0B2V7M3RT) [5**SCENTORINI Fresh Linen Scented Drawer Liners for Dresser 6 Sheets**SCENTORINI**$8.17**4.1★227 rev](https://www.amazon.com/dp/B0DJ7CBYYD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sandalwood Scented Drawer Liners for Dresser Drawers (10 Large Sheets 19.7 x 14.4) - Non Adhesive Drawer Paper Liner for Bedroom Dresser & Closet Shelves by Lindas Essentials**Linda's Essentials**$14.73**1,010 rev9mo ago](https://www.amazon.com/dp/B0FVF73TZR) [**SCENTORINI Scented Drawer Liners for Dresser 12 Sheets Linen Scent**SCENTORINI**$11.34**37 rev10mo ago](https://www.amazon.com/dp/B0FQJWRHVC) [**Fresh Linen Scented Drawer Liners for Dresser Drawers (10 Large Sheets 19.7 x 14.4) - Non Adhesive Drawer Paper Liner for Bedroom Dresser & Closet Shelves by Lindas Essentials**Linda's Essentials**$14.11**1,010 rev1y ago](https://www.amazon.com/dp/B0F637JG65) [**Lavender Scented Drawer Liners for Dresser Drawers (10 Large Sheets 19.7 x 14.4) - Non Adhesive Drawer Paper Liner for Bedroom Dresser & Closet Shelves by Lindas Essentials**Linda's Essentials**$14.04**1,010 rev1y ago](https://www.amazon.com/dp/B0F638XBDH) [**Jasmine Scented Drawer Liners for Dresser Drawers (10 Large Sheets 19.7 x 14.4) - Non Adhesive Drawer Paper Liner for Bedroom Dresser & Closet Shelves by Lindas Essentials**Linda's Essentials**$13.88**1,010 rev1y ago](https://www.amazon.com/dp/B0F6379BC8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sandalwood Scented Drawer Liners for Dresser Drawers (10 Large Sheets 19.7 x 14.4) - Non Adhesive Drawer Paper Liner for Bedroom Dresser & Closet Shelves by Lindas Essentials**Linda's Essentials**$14.73**4.5★**▲ 288%**](https://www.amazon.com/dp/B0FVF73TZR) [**Merriton Scented Drawer Liners for Dresser Fragrant Paper Liner for Drawers Cabinet Shelf Linen Closet and Kitchen Scent Liners Non Adhesive (Gardenia Blossoms)**MERRITON**$18.92**4.5★**▲ 132%**](https://www.amazon.com/dp/B07WJJ9ZBL) [**SCENTORINI Scented Drawer Liners for Dresser 6 Sheets Rose Sandalwood**SCENTORINI**$9.47**4.5★**▲ 65%**](https://www.amazon.com/dp/B08Q7S1M88) [**Neroli & Bergamot Scented Drawer Liners in a William Morris Inspired Design | Made with Essential Oils | Pack of 5 Large Sheets (23.6 x 16.5) | Made in The UK by The Master Herbalist**The Master Herbalist**$24.94**4.1★**▲ 65%**](https://www.amazon.com/dp/B09337DZR2) [**The Master Herbalist Fragrant Lavender Scented Drawer Liners in a Floral Design with Lavender Essential Oils (Folded) | Pack of 5 Sheets | Contains Essential Oils | Made in the UK**The Master Herbalist**$25.31**4.0★**▲ 64%**](https://www.amazon.com/dp/B08L9J66GJ)
**~~View all trending →~~**
## **What buyers say about scented drawer liners**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**55%
*“Nice gentle smell”*
**Quality-Overall**8%
*“Great quality and the scent is fabulous”*
**Ease Of Use**4%
*“Ease of use”*
**Size-Overall**4%
*“Good fit”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Design-Overall**3%
*“the design is as expected”*
**Value For Money**3%
*“Worth the money”*
**Color**2%
*“good colors”*
**Print Quality**2%
*“The print is pretty and the paper is nice & thick,”*
**Gifting Purpose**1%
*“Great for a gift”*
### **What buyers complain about **
**Smell**65%
*“Odor is horrific”*
**Size-Overall**4%
*“which is always the wrong size”*
**Value For Money**4%
*“A waste of money”*
**Durability**4%
*“doesnt last”*
**Color**1%
*“However, the color was much more beige than pink”*
**Ease Of Use**1%
*“Not easy to use”*
**Quality-Overall**1%
*“Bad quality, waste of money”*
**Advertised Vs Actual Product**1%
*“they are not as pictured”*
**Material Quality**0%
*“also of plastic”*
**Strength**0%
*“flimsy”*
### **Top return reasons **
**Smell**74%
**Size-Overall**8%
**Advertised Vs Actual Product**6%
**Value For Money**2%
**Color**2%
**Functionality-Overall**1%
**Adhesion/Stickiness**1%
**Strength**1%
**Thin**1%
**Product Condition**0%
## **Common questions**
- **Is scented drawer liners profitable to sell on Amazon United States?**
- The niche generates $208K/yr across 28 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +24.6%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the scented drawer liners niche?**
- 9 brands and 11 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in scented drawer liners?**
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 1.7%.
- **When does demand for scented drawer liners peak?**
- Demand peaks in Aug; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the scented drawer liners niche?**
- Listings span $8.17–$29.90; the average listing price is $17.88 (sweet spot $15–$100). The average incumbent carries 841 reviews — the moat a new listing must climb.
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