---
title: "Scalloped Tray — $66K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/scalloped-tray"
last_updated: "2026-08-10T03:09:14.229Z"
locale: en
meta:
description: "Niche score 49/100 · $66K/yr market · 173K searches/yr · $25.69 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 49/100 · $66K/yr market · 173K searches/yr · $25.69 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Scalloped Tray — $66K/yr Amazon US Niche (2026) - Flapen"
---
# **scalloped tray**
**Skip it**
A small market ($66K/yr) — this niche doesn't clear our bar today.
Market size 16Growth 16Conversion 19Competition 84Returns 40Price range 87Avg price 95Brand share 91Review moat 95Quality gap 27
**Review moat**
**Great****101.24**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****$25.69**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****44%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$9.51–$65.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$66K**
$66K/yr · 173K searches
**Growth**
**Bad****-18.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, scalloped tray is a $66K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Feb. Verdict: Skip it — 49/100.
Data updated Aug 1, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scalloped tray market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$51K–$64K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#755**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **16.5%**
- **Avg brand age**
- **22 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**40 **▲rising
**Sellers**
**49**
**Top-5 brand share**
**44%**
Top 20: 81%
**Top-5 click share**
**31%**
Top 20: 64%
**Open market**
**52%**
- StorageWorks18% - GRANNY SAYS13% - BreezeHug5% - Creative Co-Op4% - LASIDO4% - BISS4%
## **Demand & seasonality**
Weekly Amazon search volume, last 100 weeks — -18.2% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/scalloped-tray/trend)
## **Top scalloped tray search terms**
- **scalloped tray**82K/yr-19.9%0.7% conv. - **scallop tray**18K/yr-3.9%0.6% conv. - **scalloped wood tray**12K/yr-40.5%0.6% conv. - **scalloped wicker tray**8K/yr-20.4%1.7% conv. - **round scalloped tray**8K/yr-20.0%0.8% conv. - **scalloped wooden tray**8K/yr-26.4%1.0% conv. - **scalloped rattan tray**6K/yr+11.6%1.1% conv. - **scalloped basket tray**6K/yr-6.5%1.0% conv. - **white scalloped tray**5K/yr+6.0%1.3% conv. - **scalloped trays for decor**6K/yr-20.7%0.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/scalloped-tray/search-terms)
## **Top scalloped tray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$6K12%$8K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**StorageWorks Rectangle Wicker Scalloped Tray Rattan Serving Trays with Handles Seagrass Basket for Decorative & Organizing 15.75 L x 11.5 W x 2.75 H**StorageWorks**$22.61**4.7★351 rev](https://www.amazon.com/dp/B0CMHMGY9W) [2**GRANNY SAYS Scalloped Edge Rectangle Wicker Serving Tray Coffee Table Tray Serving Trays with Handles Decorative Tray for Entryway Coffee Table Woven Tray for Serving 15 11 2**GRANNY SAYS**$21.45**4.5★155 rev](https://www.amazon.com/dp/B0D9VZLGFS) [3**StorageWorks Rectangle Wicker Scalloped Tray Rattan Serving Trays with Handles Water Hyacinth Basket for Decorative & Organizing 15.75 L x 11.5 W x 2.75 H**StorageWorks**$24.14**4.7★161 rev](https://www.amazon.com/dp/B0CMHKKNHR) [4**BreezeHug Brown Decorative Serving Tray Wood 12.6 Inch Scalloped Serving Tray Round Wooden Display Plate with Scalloped Borders for Coffee Table Living Room Bedroom Entryway Decoration**BreezeHug**$20.70**4.4★33 rev](https://www.amazon.com/dp/B0G1XYK6Q2) [5**GRANNY SAYS Scalloped Edge Rectangle Serving Tray Coffee Table Tray Wicker Serving Trays with Handles Decorative Tray for Coffee Table Woven Tray 15 11 2 White**GRANNY SAYS**$21.47**4.5★155 rev](https://www.amazon.com/dp/B0D9VYYX6C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FUOAUYK Clear Acrylic Serving Tray with Handles 15 x 10 Inch Scalloped Decorative Tray for Coffee Table & Ottoman Perfume & Cosmetics Organizer for Bathroom Vanity & Kitchen Ideal for Drink & Snack**FUOAUYK**$24.58**13 rev3mo ago](https://www.amazon.com/dp/B0GV3Y8PBP) [**CubesLand Bathroom Toilet Paper Tray Organizer Scalloped Decorative Tray**CubesLand**$15.23**40 rev4mo ago](https://www.amazon.com/dp/B0GVT36STW) [**Gesodant 13 Round Scalloped Decorative Tray for Coffee Table Decor Candle & Perfume Tray Dining Table Centerpiece & Aromatherapy Candle Display Modern Glossy Lacquer Look (Light Blue)**Gesodant**$25.66**7 rev4mo ago](https://www.amazon.com/dp/B0GSDDY3BH) [**Yookeer Scalloped Wood Riser Tray Soap Rustic Bathroom Decoration Scalloped Stand Soap Tray Wooden Decorative Pedestal Farmhouse Stand Decor for Bathroom Kitchen Bottles Dishes Plant Candles Display**Yookeer**$15.62**18 rev5mo ago](https://www.amazon.com/dp/B0GQ8SW2LZ) [**GRANNY SAYS Wicker Decorative Scalloped Trays for Home Decor Coffee Table Trays with Handles Woven Rattan Tray for Kitchen Counter Round Serving Tray Decor for Living Room and Ottoman**GRANNY SAYS**$21.99**155 rev7mo ago](https://www.amazon.com/dp/B0FPM49596)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gesodant 13 Round Scalloped Decorative Tray for Coffee Table Decor Candle & Perfume Tray Dining Table Centerpiece & Aromatherapy Candle Display Modern Glossy Lacquer Look (Light Blue)**Gesodant**$25.66**4.8★**▲ 295%**](https://www.amazon.com/dp/B0GSDDY3BH) [**FUOAUYK Clear Acrylic Serving Tray with Handles 15 x 10 Inch Scalloped Decorative Tray for Coffee Table & Ottoman Perfume & Cosmetics Organizer for Bathroom Vanity & Kitchen Ideal for Drink & Snack**FUOAUYK**$24.58**4.5★**▲ 294%**](https://www.amazon.com/dp/B0GV3Y8PBP) [**CubesLand Bathroom Toilet Paper Tray Organizer Scalloped Decorative Tray**CubesLand**$15.23**4.7★**▲ 285%**](https://www.amazon.com/dp/B0GVT36STW) [**Yookeer Scalloped Wood Riser Tray Soap Rustic Bathroom Decoration Scalloped Stand Soap Tray Wooden Decorative Pedestal Farmhouse Stand Decor for Bathroom Kitchen Bottles Dishes Plant Candles Display**Yookeer**$15.62**4.7★**▲ 243%**](https://www.amazon.com/dp/B0GQ8SW2LZ) [**BISS Scalloped Rattan Serving Tray with Removable Floral Transparent Board Natural Rattan Decorative Wicker Tray with Foldable Handles & Scalloped Edge Wicker Woven Tray for Coffee Table Dining**BISS**$19.22**4.3★**▲ 148%**](https://www.amazon.com/dp/B0FXHDFRX3)
**~~View all trending →~~**
## **What buyers say about scalloped tray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Really great well made product”*
**Size-Overall**11%
*“True to size”*
**Strength**10%
*“The Basket is sturdy”*
**Design-Overall**9%
*“Beautiful design”*
**Advertised Vs Actual Product**8%
*“Exactly as pictured”*
**Value For Money**7%
*“Great value”*
**Color**6%
*“I love the color”*
**Durability**2%
*“thickened body is durable”*
**Material Quality**2%
*“it is not made out of a cheap material”*
**Weight Light**2%
*“it isn't heavy”*
### **What buyers complain about **
**Size-Overall**22%
*“To small”*
**Color**11%
*“Not the color it says”*
**Durability**6%
*“especially in this usage could potentially break easily”*
**Material Quality**5%
*“looks a bit cheap”*
**Quality-Overall**5%
*“It makes the whole thing look cheap”*
**Strength**4%
*“Breaks Easily”*
**Value For Money**4%
*“Plus the price is high”*
**Thickness**2%
*“The acrylic is thick”*
**Adhesion/Stickiness**2%
*“The fibers are sticking out everywhere”*
**Design-Overall**2%
*“Not all that elegant”*
### **Top return reasons **
**Size-Overall**47%
**Color**18%
**Material Quality**5%
**Advertised Vs Actual Product**5%
**Quality-Overall**4%
**Value For Money**4%
**Defective Material/Parts**3%
**Functionality-Overall**2%
**Shape/Style**1%
**Display Colors**1%
## **Common questions**
- **Is scalloped tray profitable to sell on Amazon United States?**
- The niche generates $66K/yr across 62 tracked products. 5 of 25 products launched in the last 360 days are still selling. 90-day search growth is -18.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the scalloped tray niche?**
- 40 brands and 49 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 44% of demand.
- **What do buyers complain about in scalloped tray?**
- Top complaints mined from reviews: Size-Overall, Color, Durability. The return rate is 3.8%.
- **When does demand for scalloped tray peak?**
- Demand peaks in Feb; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the scalloped tray niche?**
- Listings span $9.51–$65.30; the average listing price is $25.69 (sweet spot $15–$100). The average incumbent carries 101 reviews — the moat a new listing must climb.
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