---
title: "Scalloped Shower Curtain — $42K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/scalloped-shower-curtain"
last_updated: "2026-08-10T00:43:17.097Z"
locale: en
meta:
description: "Niche score 37/100 · $42K/yr market · 191K searches/yr · $21.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $42K/yr market · 191K searches/yr · $21.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Scalloped Shower Curtain — $42K/yr Amazon US Niche (2026) - Flapen"
---
# **scalloped shower curtain**
**Skip it**
A small market ($42K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 35Conversion 13Competition 33Returns 22Price range 92Avg price 92Brand share 48Review moat 89Quality gap 35
**Avg price**
**Great****$21.84**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.97–$37.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****226.68**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+8.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Bad****5.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$42K**
$42K/yr · 191K searches
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, scalloped shower curtain is a $42K/yr Amazon United States market (191K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 37/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scalloped shower curtain market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$44K–$55K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#445**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**19**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**20%**
- MIULEE52% - Lush Decor8% - Aesthaboho6% - LilyCat6% - YINFUNG5% - youngseahome4%
## **Demand**
Weekly Amazon search volume, last 40 weeks — +8.1% search growth over the last 90 days.
10K6KSpike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/scalloped-shower-curtain/trend)
## **Top scalloped shower curtain search terms**
- **scalloped shower curtain**136K/yr+9.6%1.1% conv. - **scallop shower curtain**18K/yr-2.8%0.9% conv. - **shower curtain scalloped**10K/yr+23.6%1.1% conv. - **scalloped edge shower curtain**7K/yr+5.6%0.9% conv. - **scalloped shower curtains for bathroom**7K/yr-7.5%1.0% conv. - **white scalloped shower curtain**6K/yr+17.8%2.1% conv. - **scalloped linen shower curtain**8K/yr-2.4%1.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/scalloped-shower-curtain/search-terms)
## **Top scalloped shower curtain products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$8K30%$13K40%$17K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MIULEE Beige Scalloped Shower Curtain Linen Textured with 12 Metal Hooks Cute Heavy Duty Washable Waterproof Neutral Thick Cloth Shower Curtains with Black Border for Bathroom Bathtub W72*L72 Cream**MIULEE**$18.73**4.7★1,275 rev](https://www.amazon.com/dp/B0DGL6Q56X) [2**MIULEE Linen Scalloped Cream Shower Curtain with 12 Metal Hooks Boho Farmhouse Cute Heavy Duty Washable Waterproof Thick Cloth Shower Curtains with Black Border for Bathroom Hotel W72*L72 Natural**MIULEE**$16.46**4.6★140 rev](https://www.amazon.com/dp/B0FRSFVBFW) [3**Lush Decor Coastal Chic Scallop Edge Linen-Textured Shower Curtain Single 72 W x 72 L Blue & White - Scalloped Shower Curtains - Coastal Bathroom Curtain**Lush Decor**$37.73**4.6★32 rev](https://www.amazon.com/dp/B0CRSWL49S) [4**youngseahome White Fabric with Water Blue Scalloped Border Shower Curtain Boho Chic Cloth Shower Curtain for Bathroom Showers 72 x 72 Inches**youngseahome**$18.83**4.4★188 rev](https://www.amazon.com/dp/B0CH9LFVVN) [5**LilyCat Scalloped Shower Curtain with 12 Clear Hooks Linen Textured Waterproof Heavy Duty Thick Fabric with Black Border Neutral Boho Farmhouse Bathtub Shower Curtain 72 x 72 Cream**LilyCat**$16.84**4.5★24 rev](https://www.amazon.com/dp/B0GTVMP8GL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LilyCat Scalloped Shower Curtain with 12 Clear Hooks Linen Textured Waterproof Heavy Duty Thick Fabric with Black Border Neutral Boho Farmhouse Bathtub Shower Curtain 72 x 72 Cream**LilyCat**$16.84**24 rev3mo ago](https://www.amazon.com/dp/B0GTVMP8GL) [**LilyCat Scalloped Shower Curtain with 12 Clear Hooks Linen Textured Waterproof Heavy Duty Thick Fabric with Black Border Neutral Boho Farmhouse Bathtub Shower Curtain 72 x 72 Beige**LilyCat**$15.94**24 rev3mo ago](https://www.amazon.com/dp/B0GTVKWQ6W) [**Boomkin Block Print Shower Curtain Blue and White Shower Curtain Set Linen Textured with 12 Hooks Vintage Floral Grandmillennial Bathroom Decor for Vintage Farmhouse Frenchy Bathroom (72W x 72L)**Boomkin**$29.89**11 rev4mo ago](https://www.amazon.com/dp/B0GRTPP6TW) [**Bathway White Shower Curtain with Black Scalloped Edge Fabric Shower Curtains Sets with 12 Metal Hooks Thick Cloth Bathroom Curtains Water Repellent 72 x 72 Inches**Bathway**$13.97**55 rev5mo ago](https://www.amazon.com/dp/B0FZZVY7KD) [**Mindsoft Begonia Toile Shower Curtain 72 x 72 Cotton Linen Brown and White Print Curved Edge Curtain with 12 Metal Hooks Waterproof Bath Decor for Kitchen 18th Century Style Bath Accessories**Mindsoft**$29.79**9 rev5mo ago](https://www.amazon.com/dp/B0GHXD9R41)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LilyCat Scalloped Shower Curtain with 12 Clear Hooks Linen Textured Waterproof Heavy Duty Thick Fabric with Black Border Neutral Boho Farmhouse Bathtub Shower Curtain 72 x 72 Beige**LilyCat**$15.94**4.5★**▲ 225%**](https://www.amazon.com/dp/B0GTVKWQ6W) [**Boomkin Block Print Shower Curtain Blue and White Shower Curtain Set Linen Textured with 12 Hooks Vintage Floral Grandmillennial Bathroom Decor for Vintage Farmhouse Frenchy Bathroom (72W x 72L)**Boomkin**$29.89**4.8★**▲ 223%**](https://www.amazon.com/dp/B0GRTPP6TW) [**LilyCat Scalloped Shower Curtain with 12 Clear Hooks Linen Textured Waterproof Heavy Duty Thick Fabric with Black Border Neutral Boho Farmhouse Bathtub Shower Curtain 72 x 72 Cream**LilyCat**$16.84**4.5★**▲ 223%**](https://www.amazon.com/dp/B0GTVMP8GL) [**Mindsoft Begonia Toile Shower Curtain 72 x 72 Cotton Linen Brown and White Print Curved Edge Curtain with 12 Metal Hooks Waterproof Bath Decor for Kitchen 18th Century Style Bath Accessories**Mindsoft**$29.79**4.7★**▲ 223%**](https://www.amazon.com/dp/B0GHXD9R41) [**YINFUNG Scalloped Shower Curtain Cotton Blue White Bathroom Curtains Textured Thick Heavy Duty Cloth Hotel Rustic Girly Neutral 72x72**YINFUNG**$26.10**4.5★**▲ 125%**](https://www.amazon.com/dp/B0FN7RRBLC)
**~~View all trending →~~**
## **What buyers say about scalloped shower curtain**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Looks great in my bathroom great quality”*
**Design-Overall**12%
*“The design is very beautiful”*
**Color**8%
*“the color is amazingly beautiful”*
**Material Quality**7%
*“not heavy material”*
**Upholstery/Fabric Quality**7%
*“Love the fabric”*
**Value For Money**6%
*“Price was perfect”*
**Advertised Vs Actual Product**5%
*“Looks like picture”*
**Shape/Style**5%
*“Great style,”*
**Assembly/Installation**3%
*“Super easy to install”*
**Size-Overall**3%
*“Exact Fit”*
### **What buyers complain about **
**Quality-Overall**13%
*“Poor quality”*
**Thickness**9%
*“Its thick”*
**Material Quality**8%
*“Plastic”*
**Stain Resistance**6%
*“They always felt a little cheap or stained super easily or had ugly patterns”*
**Smell**6%
*“Has a fishy smell upon arrival”*
**Value For Money**5%
*“Looks expensive”*
**Size-Overall**4%
*“the incorrect size [after paying more for the longer length] is the reason I will return it”*
**Upholstery/Fabric Quality**4%
*“Poor fabric”*
**Color**3%
*“Stains a nasty color when it gets wet”*
**Advertised Vs Actual Product**3%
*“Deceiving”*
### **Top return reasons **
**Color**31%
**Size-Overall**27%
**Material Quality**13%
**Advertised Vs Actual Product**6%
**Quality-Overall**5%
**Value For Money**3%
**Display Colors**2%
**Shape/Style**2%
**Stain Resistance**1%
**Thin**1%
## **Common questions**
- **Is scalloped shower curtain profitable to sell on Amazon United States?**
- The niche generates $42K/yr across 19 tracked products. 4 of 12 products launched in the last 360 days are still selling. 90-day search growth is +8.1%. Flapen's verdict: Skip it (37/100).
- **How competitive is the scalloped shower curtain niche?**
- 14 brands and 19 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in scalloped shower curtain?**
- Top complaints mined from reviews: Quality-Overall, Thickness, Material Quality. The return rate is 5.8% — above our launch gate.
- **What does it cost to enter the scalloped shower curtain niche?**
- Listings span $13.97–$37.73; the average listing price is $21.84 (sweet spot $15–$100). The average incumbent carries 227 reviews — the moat a new listing must climb.
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