---
title: "Satya Incense Sticks — $108K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/satya-incense-sticks"
last_updated: "2026-08-10T03:10:53.302Z"
locale: en
meta:
description: "Niche score 37/100 · $108K/yr market · 147K searches/yr · $10.60 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 37/100 · $108K/yr market · 147K searches/yr · $10.60 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Satya Incense Sticks — $108K/yr Amazon US Niche (2026) - Flapen"
---
# **satya incense sticks**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 22Conversion 75Competition 45Returns 98Price range 7Avg price 38Brand share 0Review moat 24Quality gap 24
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****7.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$10.60**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$108K**
$108K/yr · 147K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,077.5**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-5.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$5.11–$15.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, satya incense sticks is a $108K/yr Amazon United States market (147K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **satya incense sticks market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$106K–$133K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#190**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **38%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 93%
**Open market**
**0%**
- Satya83% - Giftbrit12% - Nag Champa2% - EARTH1% - Guruji Divinity1% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 43 weeks — -5.2% search growth over the last 90 days.
3K2KOct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/satya-incense-sticks/trend)
## **Top satya incense sticks search terms**
- **satya incense sticks**72K/yr+4.2%6.1% conv. - **satya incense**37K/yr+6.9%4.9% conv. - **satya**27K/yr-40.9%2.1% conv. - **incense satya**6K/yr+9.7%6.5% conv. - **incense sticks satya**4K/yr+14.4%5.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/satya-incense-sticks/search-terms)
## **Top satya incense sticks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$11K15%$16K20%$22K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Satya Incense Gift Set Nag Champa Super hit Dragons Blood Sandalwood Patchouli Lavender Positive Vibes 15 g**Satya**$7.09**4.6★38,587 rev](https://www.amazon.com/dp/B01EB1QOGW) [2**Satya Premium Mix Assorted Incense Sticks Set of 12 Pack | for Meditation Aromatherapy Healing Yoga Positivity and Relaxation | 180 Sticks (12Packs X 15Sticks)**Giftbrit**$15.71**4.5★1,134 rev](https://www.amazon.com/dp/B0C9DZJ15Z) [3**Nag Champa Incense Sticks Variety- Pack (12 Incenses 140+ Sticks)**Satya**$11.73**4.6★3,147 rev](https://www.amazon.com/dp/B08MCKZ9M9) [4**Satya Incense Sticks - Nag Champa Namaste Positive Vibes Tantra Buddha Blessing Aura Cleansing Chakra Pyramids Reiki Karma Spiritual Traditional Ayurveda Pack of 12 Assorted Fragrances**Satya**$14.91**4.7★10,961 rev](https://www.amazon.com/dp/B01EIFXDHO) [5**Satya 12 Assorted Pack 15 Gram x 12 Packs Pack 2nd**Satya**$12.89**4.7★2,681 rev](https://www.amazon.com/dp/B085Y7F51M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Earth Satya Assorted Incense 15g (Pack of 12) Nag Champa Super Hit Dragons Blood Palo Santo Positive Vibes White Sage Patchouli Myrrh Frankincense Reiki Sandal Wood Rose(Golden Mix)**EARTH**$14.94**7 rev8mo ago](https://www.amazon.com/dp/B0G3XJS472) [**Satya Incense Sticks Gift Set 7 Scents Nag Champa Super Hit Dragons Blood Sandalwood Patchouli Lavender Positive Vibes 15g Each (Healing Mix)**Satya**$10.00**201 rev1y ago](https://www.amazon.com/dp/B0F6RCVG9J) [**Satya Incense Sticks Gift Set 7 Scents Nag Champa 60s Patchouli The Eliminater Divine Temple Love Spell Golden Sandalwood English Lavender 15 g Each (Oriental Mix)**Satya**$9.97**83 rev1y ago](https://www.amazon.com/dp/B0F6QFYSVR) [**Satya Incense Variety Pack of 12. Each is a 15g Box - Nag Champa Jasmine Blossom Midnight Sandalwood Patchouli Forest Blessing Super Hit Celestial Rain Forest Fortune Romance Sunrise**Satya**$11.90**25 rev1y ago](https://www.amazon.com/dp/B0F4BYR8M6) [**Assorted Incense Sticks Pack of 6 Premium Scents - Includes Nagchampa Super Hit Divine Essence Mystic Wood Positive Vibes White Sage - Aromatherapy Meditation Relaxation Soothing Fragrances**Satya**$8.84**243 rev1y ago](https://www.amazon.com/dp/B0DQXPBMN2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Earth Satya Assorted Incense 15g (Pack of 12) Nag Champa Super Hit Dragons Blood Palo Santo Positive Vibes White Sage Patchouli Myrrh Frankincense Reiki Sandal Wood Rose(Golden Mix)**EARTH**$14.94**4.2★**▲ 318%**](https://www.amazon.com/dp/B0G3XJS472) [**Satya Incense Variety Pack of 12. Each is a 15g Box - Nag Champa Jasmine Blossom Midnight Sandalwood Patchouli Forest Blessing Super Hit Celestial Rain Forest Fortune Romance Sunrise**Satya**$11.90**4.4★**▲ 232%**](https://www.amazon.com/dp/B0F4BYR8M6) [**Satya Incense Sticks Gift Set 7 Scents Nag Champa Super Hit Dragons Blood Sandalwood Patchouli Lavender Positive Vibes 15g Each (Healing Mix)**Satya**$10.00**4.6★**▲ 185%**](https://www.amazon.com/dp/B0F6RCVG9J) [**Assorted Incense Sticks Pack of 6 Premium Scents - Includes Nagchampa Super Hit Divine Essence Mystic Wood Positive Vibes White Sage - Aromatherapy Meditation Relaxation Soothing Fragrances**Satya**$8.84**4.6★**▲ 77%**](https://www.amazon.com/dp/B0DQXPBMN2) [**Nag Champa-Satya Super Hit-12 boxes-180 grams Best Incense Ever.**Satya**$9.92**4.7★**▲ 55%**](https://www.amazon.com/dp/B005HGLMDQ)
**~~View all trending →~~**
## **What buyers say about satya incense sticks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**58%
*“Great fragrance”*
**Quality-Overall**16%
*“Very good variety”*
**Value For Money**13%
*“Great Purchase for the Money”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Durability**1%
*“last a good amount of time”*
**Fire Resistance**1%
*“They burn good too”*
**Gifting Purpose**1%
*“Good gift”*
**Strength**1%
*“last a solid amount of time”*
**Size-Overall**0%
*“Regular size and quality as anything else Ive bought in the past”*
**Correct Contents**0%
*“Really like the quantity”*
### **What buyers complain about **
**Smell**51%
*“Overpowering scent”*
**Quality-Overall**9%
*“the quality was different this time”*
**Advertised Vs Actual Product**6%
*“Inaccurate photos”*
**Size-Overall**4%
*“Getting shorter every time”*
**Value For Money**3%
*“a waste of money”*
**Flammable**3%
*“not when burning”*
**Durability**1%
*“Doesnt last at all”*
**Functionality-Overall**1%
*“Doesn't stay lite”*
**Strength**1%
*“Kinda too strong”*
**Certifications**1%
*“Not Raghav Approved”*
### **Top return reasons **
**Smell**69%
**Advertised Vs Actual Product**10%
**Functionality-Overall**4%
**Defective Material/Parts**3%
**Value For Money**3%
**Size-Overall**2%
**Quality-Overall**1%
**Product Condition**1%
**Flammable**1%
**Strength**1%
## **Common questions**
- **Is satya incense sticks profitable to sell on Amazon United States?**
- The niche generates $108K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Skip it (37/100).
- **How competitive is the satya incense sticks niche?**
- 5 brands and 50 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in satya incense sticks?**
- Top complaints mined from reviews: Smell, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.5%.
- **What does it cost to enter the satya incense sticks niche?**
- Listings span $5.11–$15.71; the average listing price is $10.60 (sweet spot $15–$100). The average incumbent carries 5,078 reviews — the moat a new listing must climb.
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