[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-home-kitchen-santal-incense-sticks":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":185,"baselines":224,"demand":229,"seasonality":310,"brandShare":311,"products":329,"feedback":408,"searchTerms":549,"related":569,"lastUpdated":171},"4e231420-9593-4427-a168-dd4693c929aa","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":26,"label":27,"slug":28,"href":29},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":158,"avgRating":159,"avgReviewCount":160,"avgPrice":161,"priceMin":162,"priceMax":163,"productCount":135,"unitsSoldMax":164,"sponsoredPct":165,"returnRate":166,"successfulLaunches360":158,"newProducts360":142,"amazonNicheId":145,"title":167,"slug":168,"href":169,"leafCategoryName":170,"scrapedAt":171,"brandCount":172,"brandCountYearAgo":172,"sellerCount":173,"signals":174,"avgBsr":176,"pageQuality":177,"unitsSoldMin":178,"unitsSoldAvgMin":179,"unitsSoldAvgMax":180,"revenueMin":181,"revenueMax":182,"avgBrandAgeMonths":183,"avgSellerAgeDays":184,"top20ClickShare":158,"top20BrandShare":158,"primePct":158,"oosRate":177},57942,32993,1.8472,0.1698,0.0649,0.85,1,4.45,751,27.06,8.55,48.81,3000,0.5,0.0129,"santal incense sticks","santal-incense-sticks","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002Fsantal-incense-sticks","Home Fragrance","2026-08-02T08:35:15.715132+00:00",5,35,[175],"low_review_barrier",130,0,2500,100,250,67650,81180,58,154,{"score":186,"verdict":187,"components":188},44,"skip",[189,194,197,201,204,206,209,214,217,220],{"key":190,"score":191,"weight":192,"raw":193},"marketSize",14,0.15,57942.11,{"key":195,"score":196,"weight":192,"raw":155},"growth",46,{"key":198,"score":199,"weight":200,"raw":156},"conversion",71,0.1,{"key":202,"score":203,"weight":192,"raw":157},"competition",13,{"key":205,"score":177,"weight":200,"raw":158},"brandShare",{"key":207,"score":208,"weight":200,"raw":159},"qualityGap",50,{"key":210,"score":211,"weight":212,"raw":213},"reviewMoat",69,0.05,750.5,{"key":215,"score":216,"weight":200,"raw":166},"returns",89,{"key":218,"score":219,"weight":212,"raw":161},"avgPrice",95,{"key":221,"score":222,"weight":212,"raw":223},"priceRange",82,0.8397913561847987,{"avgRating":225,"medianPrice":226,"medianReturnRate":227,"nichesTracked":228},4.42,24.38,0.0215,115062,{"points":230,"droppedPartialWeek":309},[231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306],{"week":232,"volume":233},"2026-02-01",624,{"week":235,"volume":236},"2026-02-08",623,{"week":238,"volume":239},"2026-02-15",626,{"week":241,"volume":242},"2026-02-22",701,{"week":244,"volume":245},"2026-03-01",658,{"week":247,"volume":248},"2026-03-08",675,{"week":250,"volume":251},"2026-03-15",606,{"week":253,"volume":254},"2026-03-22",608,{"week":256,"volume":257},"2026-03-29",703,{"week":259,"volume":260},"2026-04-05",621,{"week":262,"volume":263},"2026-04-12",637,{"week":265,"volume":266},"2026-04-19",505,{"week":268,"volume":269},"2026-04-26",592,{"week":271,"volume":272},"2026-05-03",559,{"week":274,"volume":275},"2026-05-10",635,{"week":277,"volume":278},"2026-05-17",614,{"week":280,"volume":281},"2026-05-24",540,{"week":283,"volume":284},"2026-05-31",711,{"week":286,"volume":287},"2026-06-07",784,{"week":289,"volume":290},"2026-06-14",638,{"week":292,"volume":293},"2026-06-21",704,{"week":295,"volume":296},"2026-06-28",941,{"week":298,"volume":299},"2026-07-05",583,{"week":301,"volume":302},"2026-07-12",646,{"week":304,"volume":305},"2026-07-19",859,{"week":307,"volume":308},"2026-07-26",755,false,null,{"top":312,"otherBrandCount":177,"otherClickShare":328},[313,316,319,322,325],{"brand":314,"clickShare":315},"Aesop",0.5636,{"brand":317,"clickShare":318},"sesneslabs",0.2864,{"brand":320,"clickShare":321},"nippon kodo",0.0622,{"brand":323,"clickShare":324},"TRUMIRI",0.0611,{"brand":326,"clickShare":327},"なごみ工房",0.0266,0.00009999999999998899,[330,341,352,362,371,379,389,398],{"asin":331,"title":332,"brand":314,"imageUrl":333,"price":334,"rating":335,"reviews":336,"clickShare90":337,"clickShare360":338,"launchDate":339,"amazonUrl":340},"B0CHSHGTSX","Aesop Kagerou Aromatique Incense Sticks | Earthy & Smoky Aroma of Vetiver and Sandalwood | 33 Sticks 30-Min Burn Time | Includes Kanuma Pumice Holder | Vegan No Synthetic Fragrance","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F316KRY+QFQL.jpg",48.74,4.5,38,0.3136,0.2301,"2023-09-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CHSHGTSX",{"asin":342,"title":343,"brand":317,"imageUrl":344,"price":345,"rating":346,"reviews":347,"clickShare90":348,"clickShare360":349,"launchDate":350,"amazonUrl":351},"B0DBGP3V87","sesneslabs Santal Coreless Pure Incense Sticks Artisan-Crafted Niche Scent Exclusive Low-Smoke Bamboo Charcoal Formula Clean-Burning 1-Hour Burn Time 20 Sticks","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21DaCeL7EtL.jpg",23.29,4.2,158,0.1788,0.2715,"2024-07-28","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DBGP3V87",{"asin":353,"title":354,"brand":314,"imageUrl":355,"price":356,"rating":357,"reviews":358,"clickShare90":359,"clickShare360":360,"launchDate":339,"amazonUrl":361},"B0CHSGQZZ5","Aesop Sarashina Aromatique Incense Sticks | Woody Warm Sweet Aroma of Sandalwood and Spices | 33 Sticks 30-Min Burn Time | Includes Kanuma Pumice Holder | Vegan No Synthetic Fragrance","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31QWq8x0SxL.jpg",48.76,4.7,22,0.1459,0.1556,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CHSGQZZ5",{"asin":363,"title":364,"brand":317,"imageUrl":365,"price":366,"rating":346,"reviews":186,"clickShare90":367,"clickShare360":368,"launchDate":369,"amazonUrl":370},"B0GDNPPP1Y","Santal Cored Incense Sticks Artisan-Crafted Niche Scent Exclusive Formula Clean-Burning 1-Hour Burn Time 20 Sticks","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31xLf0lDNfL.jpg",15.34,0.1076,0.0528,"2026-01-02","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GDNPPP1Y",{"asin":372,"title":373,"brand":314,"imageUrl":374,"price":163,"rating":357,"reviews":375,"clickShare90":376,"clickShare360":377,"launchDate":339,"amazonUrl":378},"B0CHSDRLPP","Aesop Murasaki Aromatique Incense Sticks | Woody and Spicy Aroma of Hinoki & Cinnamon| 33 Sticks 30-Min Burn Time | Includes Kanuma Pumice Holder | Vegan No Synthetic Fragrance","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31Hpn3jcL4L.jpg",20,0.1041,0.1453,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CHSDRLPP",{"asin":380,"title":381,"brand":320,"imageUrl":382,"price":383,"rating":384,"reviews":385,"clickShare90":321,"clickShare360":386,"launchDate":387,"amazonUrl":388},"B000FQO01Y","nippon kodo Kayuragi Incense Sticks - Sandalwood Japanese Quality Incense","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41pt47aaHjL.jpg",11.38,4.6,5261,0.0673,"2005-02-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB000FQO01Y",{"asin":390,"title":391,"brand":323,"imageUrl":392,"price":162,"rating":393,"reviews":394,"clickShare90":324,"clickShare360":395,"launchDate":396,"amazonUrl":397},"B0G2KGSLDL","Santal Incense Sticks - Pack of 100 Insence-Sticks - Incienso De Sandalo - Made with Natural Sandalwood - Scented Inscents Non Toxic Insense Incents","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51TsNKoGDAL.jpg",4.4,23,0.0459,"2025-11-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G2KGSLDL",{"asin":399,"title":400,"brand":326,"imageUrl":401,"price":402,"rating":403,"reviews":404,"clickShare90":327,"clickShare360":405,"launchDate":406,"amazonUrl":407},"B0D7VPTRQ1","Kyoto Sandalwood Incense Sticks - Japanese Temple Aroma Ideal for Relaxation & Meditation Approx. 60 Sticks (0.044 Pounds) - Premium Quality Incense for Spiritual & Home Use Nagomikobo","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41DPjrfx5cL.jpg",11.63,4.3,438,0.0314,"2024-06-24","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D7VPTRQ1",{"love":409,"hate":478,"returnReasons":527},[410,417,424,431,438,445,452,459,465,471],{"topic":411,"percentOfMentions":412,"verbatims":413},"Smell",0.6219,[414,415,416],"Beautiful fragrance","Long lasting scent","Fabulous Smell",{"topic":418,"percentOfMentions":419,"verbatims":420},"Quality-Overall",0.0683,[421,422,423],"Great quality","so I have a good baseline for quality","Premium quality — exactly what I expected from Aesop",{"topic":425,"percentOfMentions":426,"verbatims":427},"Durability",0.0426,[428,429,430],"Long-Lasting Burn","It lasted a little over an hour","last a good time",{"topic":432,"percentOfMentions":433,"verbatims":434},"Value For Money",0.0335,[435,436,437],"Good value for the money","Good value","Worth it",{"topic":439,"percentOfMentions":440,"verbatims":441},"Strength",0.025099999999999997,[442,443,444],"This is very strong","Great potency","Strong and potent m",{"topic":446,"percentOfMentions":447,"verbatims":448},"Fire Resistance",0.0231,[449,450,451],"maintain a consistent burn rate","they burn fairly clean","do not produce excessive smoke",{"topic":453,"percentOfMentions":454,"verbatims":455},"Adhesion\u002FStickiness",0.0141,[456,457,458],"You can tell they are artisan crafted because the quality is consistent from stick to stick","Each stick burns perfectly","The sticks light easily",{"topic":460,"percentOfMentions":461,"verbatims":462},"Soft Feel",0.01,[463,464],"It is a very nice blend","smoother and more refined",{"topic":466,"percentOfMentions":461,"verbatims":467},"Advertised Vs Actual Product",[468,469,470],"just as described","as stated,","The clean-burning aspect works as advertised with minimal ash",{"topic":472,"percentOfMentions":473,"verbatims":474},"Comfort-Overall",0.009399999999999999,[475,476,477],"comforting","It fills the space gently and evenly, creating a calm, grounded atmosphere that feels intentional and elevated","It is pleasant and relaxing,",[479,485,491,498,504,510,516,522],{"topic":411,"percentOfMentions":480,"verbatims":481},0.35159999999999997,[482,483,484],"Smells Devine","This incest smells terrible almost chemical","Very synthetic smelling",{"topic":432,"percentOfMentions":486,"verbatims":487},0.1276,[488,489,490],"a bit overpriced","it is also much more expensive","But a Bit Pricey",{"topic":492,"percentOfMentions":493,"verbatims":494},"Size-Overall",0.0755,[495,496,497],"they are already super short","Very small sticks","So tiny",{"topic":425,"percentOfMentions":499,"verbatims":500},0.057300000000000004,[501,502,503],"They break again","They dont last very long","They last the advertised 1hour",{"topic":418,"percentOfMentions":505,"verbatims":506},0.0391,[507,508,509],"the quality isnt worth it","Used to be better","What I received is not the same product in quality",{"topic":439,"percentOfMentions":511,"verbatims":512},0.0339,[513,514,515],"They are very delicate","Some sticks can be slightly fragile","Almost didnt buy because people said theyre too fragile",{"topic":517,"percentOfMentions":518,"verbatims":519},"Flammable",0.0182,[520,521],"Burns for 15 minutes","burns way too fast",{"topic":523,"percentOfMentions":524,"verbatims":525},"Thickness",0.0078000000000000005,[526],"are very thin",[528,530,532,534,536,538,540,542,544,547],{"reason":411,"pct":529},0.6399,{"reason":492,"pct":531},0.0959,{"reason":466,"pct":533},0.0794,{"reason":432,"pct":535},0.0325,{"reason":425,"pct":537},0.0281,{"reason":517,"pct":539},0.0199,{"reason":439,"pct":541},0.018600000000000002,{"reason":418,"pct":543},0.0172,{"reason":545,"pct":546},"Defective Material\u002FParts",0.0159,{"reason":453,"pct":548},0.011899999999999999,[550,555,560,565],{"term":551,"volume":552,"growthQoq":553,"conversionRate":554},"aesop incense",12351,0.2604,0.0666,{"term":556,"volume":557,"growthQoq":558,"conversionRate":559},"santal incense",5349,0.3067,0.0801,{"term":561,"volume":562,"growthQoq":563,"conversionRate":564},"aesop incense sticks",9625,0.2438,0.0716,{"term":167,"volume":566,"growthQoq":567,"conversionRate":568},5668,-0.2172,0.1005,[570,577,583,588,594,599],{"title":571,"href":572,"score":573,"verdict":574,"marketSize":575,"growth90":576},"graduation centerpieces for tables 2023","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002Fgraduation-centerpieces-for-tables-2023",74,"watch",368222.35,2.2877,{"title":578,"href":579,"score":573,"verdict":580,"marketSize":581,"growth90":582},"artificial hanging flowers for outdoors","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002Fartificial-hanging-flowers-for-outdoors","launch",1154873.26,0.7726,{"title":584,"href":585,"score":573,"verdict":574,"marketSize":586,"growth90":587},"5th grade graduation decorations","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002F5th-grade-graduation-decorations",149219.88,6.6669,{"title":589,"href":590,"score":591,"verdict":574,"marketSize":592,"growth90":593},"4th of july party supplies","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002F4th-of-july-party-supplies",75,240275.58,11.721,{"title":595,"href":596,"score":591,"verdict":580,"marketSize":597,"growth90":598},"desk goose","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002Fdesk-goose",2185048.26,0.4069,{"title":600,"href":601,"score":591,"verdict":574,"marketSize":602,"growth90":603},"fall candles","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002Ffall-candles",620395.33,1.5587]