---
title: "Is Sage Worth Selling on Amazon US? — $243K/mo (2026)"
canonical_url: "https://flapen.com/research/us/home-kitchen/sage"
last_updated: "2026-09-18T17:25:51.047Z"
locale: en
meta:
  description: "Sage Amazon US estimated sales data: $243,000/month, -4.1% growth, $11.32 avg price. Worth selling? See the verdict."
  "og:description": "Sage Amazon US estimated sales data: $243,000/month, -4.1% growth, $11.32 avg price. Worth selling? See the verdict."
  "og:title": "Is Sage Worth Selling on Amazon US? — $243K/mo (2026)"
---

OverviewNichesProductsSearch terms

Flapen Score ## Sage against its category The dotted line is the Home & Kitchen average. Past it, Sage is stronger. Inside it, weaker.Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality GapThis niche Category average [**See the method **](https://flapen.com/science) Market ## The Sage market on Amazon at a glance Shoppers on Amazon United States searched for Sage 2.2M times last year and spent an estimated $2.9M. The top 5 brands take 72% of clicks. Demand peaks in Nov. Flapen scores it 57 out of 100, a Maybe. 01 · Demand ### An estimated 11.6% of those searches ended in a purchase. Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.<dl><dt>Searches, last 12 months</dt><dd>2.2M</dd><dt>Growth, 90 days vs prior 90</dt><dd>-4.1%</dd><dt>Conversion, latest week</dt><dd>11.6%</dd><dt>Market size, estimated</dt><dd>$2.9Ma year</dd><dt>Peak month</dt><dd>November1.6× the quietest month</dd><dt>Top search term</dt><dd>sage1.0M searches a year</dd></dl>02 · Price ### A sale here is worth $11.32. Listings sell for $11.32 on average, from $2.12 to $27.60. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 10,000 to 12,500 of them. At $11.32 that is $113K to $142K a year per listing.<dl><dt>Average price</dt><dd>$11.32under the $15 to $100 sweet spot</dd><dt>Price range</dt><dd>$2.12–$27.60</dd><dt>Amazon United States median price</dt><dd>$24.38across 115,062 niches</dd><dt>Units sold a year</dt><dd>250K–300K</dd><dt>Units per listing a year</dt><dd>10,000–12,500</dd><dt>Revenue per listing a year</dt><dd>$113K–$142K</dd><dt>Returns</dt><dd>0.6%of orders · Amazon United States median 2.1%</dd></dl>03 · Entry bar ### The bar here is ads and reviews. 91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #123 within Home Fragrance. It carries 8,699 reviews at 4.60 stars, so a new listing needs social proof before a better product.<dl><dt>Sponsored listings</dt><dd>91%</dd><dt>Prime listings</dt><dd>100%</dd><dt>Out of stock, average day</dt><dd>0.0%</dd><dt>Average rank</dt><dd>#123in Home Fragrance</dd><dt>Average rating</dt><dd>4.60 starsAmazon United States average 4.42 stars</dd><dt>Average reviews</dt><dd>8,699per listing</dd><dt>Listings tracked</dt><dd>23</dd></dl>04 · Newcomers ### Brands here are settling in. The brands on the shelf have sold for 59 months on average, so the names here are settling in.<dl><dt>Launched, last 12 months</dt><dd>0</dd><dt>Successful launches</dt><dd>0Amazon's first-year sales bar</dd><dt>Average brand age</dt><dd>59 months</dd></dl>Products ## Top Sage products & what they sell for Every tracked product: its share of the shelf, its reviews, and its price.**Sign in to see the products** The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone. [Sign in](https://flapen.com/auth/login) Competition ## Competition: brands, sellers & click share The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them. Brands**14 **—flat Sellers**588** Top-5 brand share**72%** Top 20: 100% Top-5 click share**61%** Top 20: 97% Open market**22%**- Brand 124% - Brand 219% - Brand 310% - Brand 410% - Brand 59% - Brand 66% Demand ## Sage search demand Weekly searches over the year, seasonality beneath. Pick a range.3M6M1YAll90K70KHoliday '24Black Friday '25 seasonSepDecMarJunAugNovMarMay Peak months: Nov · busiest ÷ quietest = 1.6× Search terms ## Top Sage search terms shoppers use The exact words shoppers type, with yearly volume, growth, and conversion.90D1Y - **sage**1.0M/yr-7.0%8.9% conv. - **sage sticks**582K/yr-1.8%11.3% conv. - **white sage**115K/yr+1.5%7.6% conv. - **salvia**88K/yr-13.1%1.3% conv. - **smudge sticks**90K/yr-7.3%5.6% conv. - **white sage smudge**43K/yr-3.5%9.1% conv. - **sage kit**36K/yr+0.0%3.5% conv. - **sage smudge sticks**29K/yr+17.0%9.3% conv. - **sage bundles**24K/yr+0.8%6.5% conv. - **sage smudge kit**38K/yr-26.1%3.2% conv. Reviews and returns ## What reviews say buyers love and hate about Sage We read the reviews and the return reasons for every product selling here.**36%**of positive reviews mention “Smell”**33%**of negative reviews mention “Smell”**0.6%**of orders come back > **“The smell is awful and very unpleasant” **_A buyer, on “Smell”33% of negative reviews mention the same topic_ Every topic ### Every topic buyers talk about, one row each. Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote. 17 topics**Negative****Positive****Smell**−0.0833%36%50% of returns“The smell authentic”**Quality-Overall**+2.3210%23%4% of returns“Excellent product”**Advertised Vs Actual Product**+0.674%9%10% of returns“As advertised”**Value For Money**+0.445%8%4% of returns“Price was reasonable”**Flammable**−0.058%3% of returns“Once you it going it burns for quite a long time”**Size-Overall**−0.025%2%8% of returns“SMALL SHELL”**Ease Of Use**—3%2%“not easy to use”**Moist/Dry**−0.034%1% of returns“A little dryer than expected”**Durability**−0.013%“hummm. first 2 split apart quickly after lit”**Ease Of Cleaning**+0.252%“This house is clean”**Wood Quality**—2%“Everything was great minus the wooden stand which arrived broken”**Fire Resistance**—1%“Burn great”**Efficiency**+0.201%“Worked well for my intended home cleansing ritual”**Gifting Purpose**+0.081%“Great for a gift”**Functionality-Overall**—7% of returnsReturn reason only. No review mentions it.**Defective Material/Parts**—3% of returnsReturn reason only. No review mentions it.**Product Condition**—2% of returnsReturn reason only. No review mentions it.Expand all rows Keep looking ## Related niches Niches in the same category that score near this one. Research these next. [All Home & Kitchen niches](https://flapen.com/research/us/home-kitchen/niches) [<h4>**Canning Lids**</h4>**$1.5M**/yr**+93.0%**](https://flapen.com/research/us/home-kitchen/canning-lids) [<h4>**10000 Btu Window Air Conditioner**</h4>**$2.2M**/yr**+199.1%**](https://flapen.com/research/us/home-kitchen/10000-btu-window-air-conditioner) [<h4>**Green Graduation Decorations Class of 2023**</h4>**$190K**/yr**+184.6%**](https://flapen.com/research/us/home-kitchen/green-graduation-decorations-class-of-2023) [<h4>**4th of July Float Decorations**</h4>**$77K**/yr**>1,000%**](https://flapen.com/research/us/home-kitchen/4th-of-july-float-decorations) [<h4>**Fall Candles**</h4>**$620K**/yr**+155.9%**](https://flapen.com/research/us/home-kitchen/fall-candles) ### **Best Flapen score** The highest-scoring niches we track right now, across every category. [**All tracked niches**](https://flapen.com/research/niches) [<h4>**Squirrel Repellent**</h4>**$2.3M**/yr**+140.5%**](https://flapen.com/research/us/patio-lawn-garden/squirrel-repellent) [<h4>**Tomato Cage**</h4>**$4.4M**/yr**+261.3%**](https://flapen.com/research/us/patio-lawn-garden/tomato-cage) [<h4>**Mole Repellent for Lawns**</h4>**$3.6M**/yr**+155.2%**](https://flapen.com/research/us/patio-lawn-garden/mole-repellent-for-lawns) [<h4>**America 250 Flag**</h4>**$2.3M**/yr**+389.5%**](https://flapen.com/research/us/patio-lawn-garden/america-250-flag) [<h4>**Jet Nozzle High Pressure Hose Nozzle**</h4>**$1.5M**/yr**+628.3%**](https://flapen.com/research/us/patio-lawn-garden/jet-nozzle-high-pressure-hose-nozzle) FAQ ## Common Sage questions Answered from the same tracked data.Is Sage profitable to sell on Amazon United States? Flapen scores Sage 57 out of 100 on Amazon United States, a Maybe. Shoppers spend $2.9M a year across 23 tracked products. Search demand grew -4.1% in the last 90 days.How competitive is the Sage niche on Amazon United States? 14 brands and 588 sellers compete in Sage on Amazon United States. The top 5 Sage products take 61% of clicks, and the top 5 brands take 72%.What do buyers complain about in Sage? Sage buyers on Amazon United States complain most about Smell, Quality-Overall, and Flammable. An estimated 0.6% of orders come back.When does demand for Sage peak? Search demand for Sage on Amazon United States peaks in Nov, and the busiest month runs 1.6× the quietest.What does it cost to enter the Sage niche? Sage sells for $11.32 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $2.12 to $27.60. The average product has 8,699 reviews, the count a new listing must catch up to.