---
title: "sage green bathroom rugs — $789K/yr Amazon United States Niche, Score 60/100 - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/sage-green-bathroom-rugs"
last_updated: "2026-07-20T18:11:42.871Z"
locale: en
meta:
description: "sage green bathroom rugs shows a fragmented shelf (top 5 take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "sage green bathroom rugs shows a fragmented shelf (top 5 take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "sage green bathroom rugs — $789K/yr Amazon United States Niche, Score 60/100 - Flapen"
---
# **sage green bathroom rugs**
**Worth a look**
Shows a fragmented shelf (top 5 take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 72Growth 24Conversion 24Competition 88Returns 45Price range 75Avg price 88Brand share 87Review moat 19Quality gap 72
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Avg price**
**Great****$20.01**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$7.05–$38.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$789K**
$789K/yr · 2.1M searches
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.6%**
return rate — above 6% kills the launch gate
**Growth**
**Bad****-1.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****14,746.26**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, sage green bathroom rugs is a $789K/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Mar. Verdict: Worth a look — 60/100.
Data updated Jul 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **40K–50K**
- avg 250–500/product
- **Revenue / yr**
- **$800K–$1.0M**
- units × avg price
- **Launch success**
- **88%**
- 7 of 8 new (360d)
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#121**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **164 days**
## **Competition**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**34 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**48%**
Top 20: 87%
**Top-5 click share**
**27%**
Top 20: 61%
**Open market**
**48%**
- H.VERSAILTEX18% - HOMEIDEAS9% - OLANLY7% - MIULEE7% - BSICPRO6% - TECHMILLY4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.
50K30KBlack Friday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Mar · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/sage-green-bathroom-rugs/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$32K8%$63K12%$95K16%$126K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 57 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**H.VERSAILTEX Sage Bathroom Rugs Bath Mat Set of 2 Extra Thick Chenille Striped Pattern Shaggy Bath Rugs for Bath Room Non Skid Bath Mats for Bathroom Floor (32 x 20 Plus 24 x 17 - Inches)**H.VERSAILTEX**$23.90**4.3★75,776 rev](https://www.amazon.com/dp/B09Y116MJP) [2**TECHMILLY Super Soft Shaggy Bathroom Rugs Absorbent Thick Non Slip Microfiber Bath Rugs Quick Dry Machine Washable Bath Mat for Bathroom Floor Bathtub and Shower 17x24**TECHMILLY**$9.98**4.3★1,854 rev](https://www.amazon.com/dp/B0BQ35RFZL) [3**MIULEE Dark Green Bathroom Rugs Set 2 Piece Soft Absorbent Microfiber Bath Mat Set Non Slip Quick Dry Machine Washable Plush Shaggy Bath Rugs for Bathroom Floor Tub and Shower 16x24 inches**MIULEE**$21.96**3.9★7,034 rev](https://www.amazon.com/dp/B0BYZRSJQZ) [4**Clara Clark 3 Piece Bathroom Rugs Bath Mat Set Velvet Memory Foam Bath Mats for Bathroom - Non-Slip PVC Backing Bath Rugs Washable - Dries Quickly Green**Clara Clark**$24.47**4.4★30,766 rev](https://www.amazon.com/dp/B085M44NZ6) [5**OLANLY Bathroom Rugs 30x20 Extra Soft Absorbent Chenille Bath Rugs Rubber Backing Quick Dry Machine Washable Bath Mats for Bathroom Floor Tub and Shower Home Decor Accessories Sage Green**OLANLY**$22.54**4.4★47,962 rev](https://www.amazon.com/dp/B0CXM2TG2G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZVFFDG Set of 2 Waffle Bathroom Rugs Non Slip Absorbent Waffle Knit Bath Mat for Shower Floor Tub and Bathroom Door Ultra Soft Quick Dry Olive Green 17x24+18x30**ZVFFDG**$18.87**58 rev6mo ago](https://www.amazon.com/dp/B0G9191G4C) [**Wylumen Scalloped Green Bathroom Rugs Mat Non Slip Absorbent Quick Dry Bath Mats for Shower Room Plush Microfiber Bath Mats for Bathroom Floor Washable Carpet for Shower Tub Sink Bedroom 20x32**Wylumen**$18.81**130 rev8mo ago](https://www.amazon.com/dp/B0FYQQXG9Z) [**watthourhome Chenille Bathroom Rug 24x16 Extra Soft Absorbent Quick Dry Machine Washable Non-Slip Bath Mat for Tub Shower and Bathroom Floor Plush Shaggy Home Decor Green**watthourhome**$9.36**63 rev8mo ago](https://www.amazon.com/dp/B0FWBLWS9B) [**Arotive Bathroom Rugs 24x16 Extra Soft Absorbent Shaggy Chenille Bath Rugs Machine Washable Rubber Backing Non-Slip Bath Mats for Bathroom Floor Tub and Shower Home Decor Accessories Sage Green**Arotive**$14.30**1,481 rev9mo ago](https://www.amazon.com/dp/B0FH6LST1R) [**HOMEIDEAS Sage Green Bathroom Rugs 2 Piece Thick Absorbent Fluffy Striped Chenille Bath Rugs Set Non Slip Soft Shaggy Bath Mats for Green Bathroom Decor 20 x 32 Plus 17 x 24**HOMEIDEAS**$23.04**237 rev9mo ago](https://www.amazon.com/dp/B0FGHH9BNQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ZVFFDG Set of 2 Waffle Bathroom Rugs Non Slip Absorbent Waffle Knit Bath Mat for Shower Floor Tub and Bathroom Door Ultra Soft Quick Dry Olive Green 17x24+18x30**ZVFFDG**$18.87**4.1★**▲ 285%**](https://www.amazon.com/dp/B0G9191G4C) [**HOMEIDEAS Upgraded Bathroom Rugs Set 3 Piece Ultra Soft Memory Foam Bath Mats Super Absorbent Non Slip Washable U-Shaped Toilet Bath Rug (Sage Green 17x24+20x32+U-Shaped 20x24)**HOMEIDEAS**$34.35**4.4★**▲ 185%**](https://www.amazon.com/dp/B0FQBB566Y) [**Wylumen Scalloped Green Bathroom Rugs Mat Non Slip Absorbent Quick Dry Bath Mats for Shower Room Plush Microfiber Bath Mats for Bathroom Floor Washable Carpet for Shower Tub Sink Bedroom 20x32**Wylumen**$18.81**4.0★**▲ 128%**](https://www.amazon.com/dp/B0FYQQXG9Z) [**watthourhome Chenille Bathroom Rug 24x16 Extra Soft Absorbent Quick Dry Machine Washable Non-Slip Bath Mat for Tub Shower and Bathroom Floor Plush Shaggy Home Decor Green**watthourhome**$9.36**4.2★**▲ 126%**](https://www.amazon.com/dp/B0FWBLWS9B) [**MondayRug Bathroom Rugs Non Slip 24x16 Absorbent Bath Mats Quick Dry Shaggy Microfiber Bath Rugs Extra Soft Plush Machine Washable Bath Mats for Bathroom Floor Tub and Shower Light Yellow**MondayRug**$7.05**3.6★**▲ 120%**](https://www.amazon.com/dp/B0F8MYHZJ8)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**19%
*“Soft and fluffy”*
**Quality-Overall**13%
*“Really nice quality bath mat”*
**Color**9%
*“Beautiful color”*
**Value For Money**8%
*“Very affordable”*
**Advertised Vs Actual Product**6%
*“As described”*
**Absorbency**6%
*“Super absorbent”*
**Comfort-Overall**5%
*“Nice and comfortable”*
**Size-Overall**5%
*“Fits perfect”*
**Grip**4%
*“Good grip”*
**Thickness**2%
*“Its thicker than I was expecting”*
### **What buyers complain about **
**Size-Overall**26%
*“It does not fit”*
**Grip**11%
*“Doesn't grip very well”*
**Thickness**9%
*“Not as thick as I had hoped”*
**Quality-Overall**7%
*“Cheap quality = cheap price”*
**Advertised Vs Actual Product**4%
*“False description”*
**Value For Money**3%
*“i can't beleive i got suckered again by cheap prices”*
**Durability**3%
*“Falling apart after one wash”*
**Color**2%
*“Not the color I was expecting”*
**Adhesion/Stickiness**2%
*“Doesn't adhere to the floor as much as it says”*
**Absorbency**1%
*“it is not absorbent”*
### **Top return reasons **
**Size-Overall**45%
**Color**26%
**Advertised Vs Actual Product**6%
**Quality-Overall**5%
**Material Quality**3%
**Thickness**3%
**Display Colors**2%
**Thin**2%
**Grip**1%
**Value For Money**1%
## **Common questions**
- **Is sage green bathroom rugs profitable to sell on Amazon United States?**
- The niche generates $789K/yr across 57 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the sage green bathroom rugs niche?**
- 34 brands and 46 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in sage green bathroom rugs?**
- Top complaints mined from reviews: Size-Overall, Grip, Thickness. The return rate is 3.6%.
- **When does demand for sage green bathroom rugs peak?**
- Demand peaks in Mar; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the sage green bathroom rugs niche?**
- Listings span $7.05–$38.98; the average listing price is $20.01 (sweet spot $15–$100). The average incumbent carries 14,746 reviews — the moat a new listing must climb.
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