--- title: "Is Sage and Palo Santo Worth Selling on Amazon US? — $4K/mo" canonical_url: "https://flapen.com/research/us/home-kitchen/sage-and-palo-santo" last_updated: "2026-09-18T18:05:43.661Z" locale: en meta: description: "Sage and Palo Santo Amazon US estimated sales data: $4,090/month, +9.2% growth, $12.38 avg price. Worth selling? See the verdict." "og:description": "Sage and Palo Santo Amazon US estimated sales data: $4,090/month, +9.2% growth, $12.38 avg price. Worth selling? See the verdict." "og:title": "Is Sage and Palo Santo Worth Selling on Amazon US? — $4K/mo" --- OverviewNichesProductsSearch terms Flapen Score ## Sage and Palo Santo against its category The dotted line is the Home & Kitchen average. Past it, Sage and Palo Santo is stronger. Inside it, weaker.Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality GapThis niche Category average [**See the method **](https://flapen.com/science) Market ## The Sage and Palo Santo market on Amazon at a glance Shoppers on Amazon United States searched for Sage and Palo Santo 49K times last year and spent an estimated $49K. The top 5 brands take 79% of clicks. Flapen scores it 45 out of 100, a Fail. 01 · Demand ### An estimated 8.0% of those searches ended in a purchase. Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.
Searches, last 12 months
49K
Growth, 90 days vs prior 90
+9.2%
Conversion, latest week
8.0%
Market size, estimated
$49Ka year
Peak month
January1.2× the quietest month
Top search term
sage and palo santo23K searches a year
02 · Price ### A sale here is worth $12.38. Listings sell for $12.38 on average, from $5.59 to $27.60. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $12.38 that is $1K to $3K a year per listing.
Average price
$12.38under the $15 to $100 sweet spot
Price range
$5.59–$27.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.7%of orders · Amazon United States median 2.1%
03 · Entry bar ### The bar here is reviews. 90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #307 within Home Fragrance. It carries 2,223 reviews at 4.60 stars, so a new listing needs social proof before a better product.
Sponsored listings
90%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#307in Home Fragrance
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
2,223per listing
Listings tracked
20
04 · Newcomers ### 4 of last year's 4 launches cleared the first-year sales bar. 4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
37 months
Products ## Top Sage and Palo Santo products & what they sell for Every tracked product: its share of the shelf, its reviews, and its price.**Sign in to see the products** The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone. [Sign in](https://flapen.com/auth/login) Competition ## Competition: brands, sellers & click share The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them. Brands**13 **▼falling Sellers**52** Top-5 brand share**79%** Top 20: 100% Top-5 click share**63%** Top 20: 100% Open market**17%**- Brand 127% - Brand 226% - Brand 310% - Brand 49% - Brand 57% - Brand 64% - Open — no brand owns it (7 brands, 17%) Demand ## Sage and Palo Santo search demand Weekly searches over the year, seasonality beneath. Pick a range.3M6M1YAll1K750Prime Day '25Spike '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul No pronounced peak months · busiest ÷ quietest = 1.2× Search terms ## Top Sage and Palo Santo search terms shoppers use The exact words shoppers type, with yearly volume, growth, and conversion.90D1Y - **sage and palo santo**23K/yr+11.5%9.7% conv. - **palo santo and sage**12K/yr+28.5%5.3% conv. - **palo santo sage**6K/yr+2.3%6.1% conv. - **sage palo santo**5K/yr+0.5%11.0% conv. - **sage and palo santo bundle**4K/yr-72.6%7.0% conv. Reviews and returns ## What reviews say buyers love and hate about Sage and Palo Santo We read the reviews and the return reasons for every product selling here.**44%**of positive reviews mention “Smell”**32%**of negative reviews mention “Smell”**0.7%**of orders come back > **“Not the most pleasant scent” **_A buyer, on “Smell”32% of negative reviews mention the same topic_ Every topic ### Every topic buyers talk about, one row each. Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote. 16 topics**Negative****Positive****Smell**+0.4632%44%42% of returns“subtle fragrance”**Quality-Overall**+1.765%14%3% of returns“Excellent quality”**Value For Money**+0.614%6%3% of returns“Worth it”**Advertised Vs Actual Product**+0.543%7%9% of returns“As described”**Size-Overall**−0.025%2%12% of returns“Too small”**Moist/Dry**−0.023%2%“Never would dry”**Ease Of Use**−0.013%1%“is really hard to get off of them”**Flammable**−0.064%4% of returns“These produced a weird black smoke initially”**Wood Quality**−0.063%“does not look like wood”**Functionality-Overall**−0.063%9% of returns“Will not stay smoking”**Durability**−0.012%“Clean and durable”**Efficiency**+0.122%“Product is effective”**Gifting Purpose**+0.142%“Great for a gift”**Defective Material/Parts**—5% of returnsReturn reason only. No review mentions it.**Product Condition**—2% of returnsReturn reason only. No review mentions it.**Leak-Proof**—2% of returnsReturn reason only. No review mentions it.Expand all rows Keep looking ## Related niches Niches in the same category that score near this one. Research these next. [All Home & Kitchen niches](https://flapen.com/research/us/home-kitchen/niches) [

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