---
title: "Trend — rose - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/rose/trend"
last_updated: "2026-08-10T07:11:24.370Z"
locale: en
meta:
  description: "Niche score 57/100 · $462K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $462K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — rose - Flapen"
---

# **rose**

**Worth a look**

Shows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 58Growth 14Conversion 17Competition 79Returns 92Price range 77Avg price 80Brand share 95Review moat 41Quality gap 40

**Brand share**

**Incredible****37%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$17.09**

avg listing price — sweet spot $15–$100

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Price range**

**Great****$7.54–$39.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$462K**

$462K/yr · 2.0M searches

**Review moat**

**Okay****2,360.53**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-22.3%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend