---
title: "Rose — $462K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/rose"
last_updated: "2026-08-06T12:45:28.640Z"
locale: en
meta:
description: "Niche score 57/100 · $462K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $462K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Rose — $462K/yr Amazon US Niche (2026) - Flapen"
---
# **rose**
**Worth a look**
Shows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 58Growth 14Conversion 17Competition 79Returns 92Price range 77Avg price 80Brand share 95Review moat 41Quality gap 40
**Brand share**
**Incredible****37%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.09**
avg listing price — sweet spot $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Price range**
**Great****$7.54–$39.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$462K**
$462K/yr · 2.0M searches
**Review moat**
**Okay****2,360.53**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-22.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, rose is a $462K/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Jan–Feb–Sep–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rose market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **$513K–$684K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#152**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **55%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**44 **▲rising
**Sellers**
**643**
**Top-5 brand share**
**37%**
Top 20: 75%
**Top-5 click share**
**36%**
Top 20: 72%
**Open market**
**58%**
- Leebean12% - La Vieille Ferme7% - Yamonic6% - WHISPERING ANGEL6% - GLAMOUR BOUTIQUE6% - Tayfeim5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.3% search growth over the last 90 days.
500K300KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Sep, Dec · busiest ÷ quietest = 7.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/rose/trend)
## **Top rose search terms**
- **rose**2.0M/yr-23.0%0.9% conv. - **rosw**29K/yr+4.9%0.0% conv. - **whispering**6K/yr+60.3%0.3% conv. - **whispering angel**6K/yr+57.0%13.4% conv. - **a rose**6K/yr-41.2%0.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/rose/search-terms)
## **Top rose products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$14K6%$28K9%$42K12%$55K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Leebean Single Forever Roses Luxury Gift for Women/Men Birthday Gifts for Women Flowers Gifts for Girlfriend Wife Mom Anniversary Valentines Day Wedding Graduation Presents for Her Red**Leebean**$11.61**4.6★103 rev](https://www.amazon.com/dp/B0G4CMYJKN) [2**La Vieille Ferme Rose 750 mL**La Vieille Ferme**$8.86**4.4★1,516 rev](https://www.amazon.com/dp/B005J0Q578) [3**Yamonic Preserved Flowers Rose Gifts for Women Mom Mothers Day Rose Flower Gifts for Moms Forever Real Flowers Mom Birthday Grandma Gifts Valentines Day Gift for Her Girlfriend Wife Anniversary(Red)**Yamonic**$13.96**4.6★1,994 rev](https://www.amazon.com/dp/B0D129W8B5) [4**Chateau dEsclans Whispering Angel Rose 750mL**WHISPERING ANGEL**$22.33**4.7★197 rev](https://www.amazon.com/dp/B08XNPNMMG) [5**GLAMOUR BOUTIQUE 16 Flower Forever Heart Shape Box for Mom Eternal Preserved Roses Gifts for Her Flowers Bouquet for Birthday Anniversary Girlfriend - Red**GLAMOUR BOUTIQUE**$39.46**4.7★6,774 rev](https://www.amazon.com/dp/B0BBBG4QMF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Leebean Single Forever Roses Luxury Gift for Women/Men Birthday Gifts for Women Flowers Gifts for Girlfriend Wife Mom Anniversary Valentines Day Wedding Graduation Presents for Her Red**Leebean**$11.61**103 rev8mo ago](https://www.amazon.com/dp/B0G4CMYJKN) [**LEGO Roses - Building Toy for Kids Girls & Boys Ages 8+ - Artificial Fake Roses for Home Decor & Display - Gift Idea for Plant & Flower Lovers - 40460**LEGO**$10.55**8,086 rev8mo ago](https://www.amazon.com/dp/B0FNRYHWF4) [**Dozen Roses 40cm 1 EA**Floral**$16.55**108 rev11mo ago](https://www.amazon.com/dp/B0FR98FPJP) [**Fake Roses Artificial Flowers Fake Flowers Bulk Roses Bouquet Red 50pcs**BLEUM CADE**$32.29**452 rev1y ago](https://www.amazon.com/dp/B0DLW5CPWS) [**Yamonic Preserved Flowers Rose Gifts for Women Mom Mothers Day Rose Flower Gifts for Moms Forever Real Flowers Mom Birthday Grandma Gifts Valentines Day Gift for Her Girlfriend Wife Anniversary(Red)**Yamonic**$13.96**1,994 rev1y ago](https://www.amazon.com/dp/B0D129W8B5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Leebean Single Forever Roses Luxury Gift for Women/Men Birthday Gifts for Women Flowers Gifts for Girlfriend Wife Mom Anniversary Valentines Day Wedding Graduation Presents for Her Red**Leebean**$11.61**4.6★**▲ 224%**](https://www.amazon.com/dp/B0G4CMYJKN) [**Birthday Gifts for Women Mom Grandma - Artificial Rose Flowers with Vase**Tmacker**$12.88**4.5★**▲ 210%**](https://www.amazon.com/dp/B09WGXRL5Q) [**LEGO Roses - Building Toy for Kids Girls & Boys Ages 8+ - Artificial Fake Roses for Home Decor & Display - Gift Idea for Plant & Flower Lovers - 40460**LEGO**$10.55**4.8★**▲ 166%**](https://www.amazon.com/dp/B0FNRYHWF4) [**Ste Venture Coteaux D Aix En Provence Rose 750 ML**Ste Venture**$15.79**4.5★**▲ 130%**](https://www.amazon.com/dp/B07RSQVHYD) [**Dozen Roses 40cm 1 EA**Floral**$16.55**4.2★**▲ 95%**](https://www.amazon.com/dp/B0FR98FPJP)
**~~View all trending →~~**
## **What buyers say about rose**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“The build quality is solid”*
**Gifting Purpose**12%
*“BEAUTIFUL GIFT”*
**Color**9%
*“very colorful”*
**Value For Money**9%
*“Decent price”*
**Advertised Vs Actual Product**7%
*“As described”*
**Ease Of Use**4%
*“easy to control”*
**Sexual Wellness**4%
*“Pleasure”*
**Durability**4%
*“and Durable”*
**Soft Feel**3%
*“soft to the touch”*
**Charging**2%
*“Charge fast”*
### **What buyers complain about **
**Size-Overall**13%
*“not accurate size”*
**Quality-Overall**10%
*“Cheaply made and bad quality”*
**Durability**9%
*“Dont last”*
**Charging**6%
*“Did not recharge”*
**Smell**6%
*“The smell was fishy”*
**Advertised Vs Actual Product**5%
*“Looks are deceiving”*
**Value For Money**4%
*“Not worth the money”*
**Material Quality**3%
*“Cheap material”*
**Functionality-Overall**3%
*“Works wonders I had trouble turning it on”*
**Moist/Dry**3%
*“Dried up”*
### **Top return reasons **
**Size-Overall**22%
**Color**16%
**Quality-Overall**13%
**Advertised Vs Actual Product**13%
**Value For Money**9%
**Material Quality**7%
**Smell**3%
**Defective Material/Parts**3%
**Display Colors**2%
**Functionality-Overall**2%
## **Common questions**
- **Is rose profitable to sell on Amazon United States?**
- The niche generates $462K/yr across 47 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -22.3%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the rose niche?**
- 44 brands and 643 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 37% of demand.
- **What do buyers complain about in rose?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.2%.
- **When does demand for rose peak?**
- Demand peaks in Jan–Feb–Sep–Dec; the busiest month runs 7.8× the quietest.
- **What does it cost to enter the rose niche?**
- Listings span $7.54–$39.95; the average listing price is $17.09 (sweet spot $15–$100). The average incumbent carries 2,361 reviews — the moat a new listing must climb.
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