---
title: "Rose Candle — $339K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/rose-candle"
last_updated: "2026-08-10T06:34:41.790Z"
locale: en
meta:
description: "Niche score 59/100 · $339K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $339K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Rose Candle — $339K/yr Amazon US Niche (2026) - Flapen"
---
# **rose candle**
**Worth a look**
Shows a sweet-spot price point ($23.39 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 53Growth 12Conversion 61Competition 79Returns 88Price range 86Avg price 95Brand share 46Review moat 68Quality gap 52
**Avg price**
**Incredible****$23.39**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$6.64–$77.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Review moat**
**Good****781.62**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$339K**
$339K/yr · 271K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-26.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, rose candle is a $339K/yr Amazon United States market (271K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Feb–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rose candle market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$351K–$468K**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#307**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **77%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**20 **—flat
**Sellers**
**104**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 72%
**Open market**
**20%**
- LA JOLIE MUSE46% - Yankee Candle15% - DL DREAMY DEWLA10% - Chesapeake Bay Candle4% - M&SENSE3% - Diptyque Paris3%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -26.0% search growth over the last 90 days.
5K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/rose-candle/trend)
## **Top rose candle search terms**
- **rose candle**76K/yr-21.6%4.5% conv. - **la jolie muse candle**57K/yr-25.8%5.1% conv. - **rose scented candles**27K/yr-24.6%5.1% conv. - **rose candles**18K/yr-21.4%2.6% conv. - **la jolie muse**16K/yr-25.6%2.5% conv. - **rose scented candle**8K/yr-20.7%5.3% conv. - **la jolie candle**9K/yr-9.4%3.9% conv. - **rose candles scented**8K/yr-39.9%4.5% conv. - **la jolie muse scented candles**11K/yr-51.4%5.5% conv. - **roses candle**6K/yr-24.7%2.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/rose-candle/search-terms)
## **Top rose candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$10K6%$20K9%$31K12%$41K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LA JOLIE MUSE Santal Ros Scented Candles for Home Natural Soy 40 Hrs**LA JOLIE MUSE**$21.52**4.6★814 rev](https://www.amazon.com/dp/B0BVQBQBPQ) [2**Yankee Candle Fresh Cut Roses Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$18.01**4.7★554 rev](https://www.amazon.com/dp/B0F3DQGDQW) [3**Fresh Cut Roses Candles Fresh Cut Roses Scented Candle Mothers Day Candle Gifts for Women Soy Candles for Home Scented 7oz 50 Hours Burn Home Dcor**DL DREAMY DEWLA**$8.69**4.5★134 rev](https://www.amazon.com/dp/B0DRK3S4WL) [4**LA JOLIE MUSE Rose Noir & Oud Scented Candles for Home 19 oz Natural Soy**LA JOLIE MUSE**$35.94**4.6★1,639 rev](https://www.amazon.com/dp/B089GPNWMS) [5**LA JOLIE MUSE Eucalyptus Sage Fresh Scented Candles for Home 19 oz Soy Wax**LA JOLIE MUSE**$35.29**4.3★340 rev](https://www.amazon.com/dp/B0B74QTB2C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fresh Cut Roses Odor Eliminating Candle Romantic Floral Scent for Bedroom & Bathroom Gently Covers Everyday Odors Air Freshing Scented Candles Soy Candle Gifts for Women Men 7oz**DL DREAMY DEWLA**$12.58**48 rev6mo ago](https://www.amazon.com/dp/B0GF7CTCS5) [**Homsolver Tender Rose Scented Candles Natural Soy Candle Valentines Mothers Day Gift for Her Mom Wife Girlfriend Anniversary Birthday Gifts for Women Novelty Jar Candle with 50+ Hours of Burn**Homsolver**$13.56**44 rev7mo ago](https://www.amazon.com/dp/B0G6X98N5F) [**Rose Scented Aromatherapy Candle Rose Candle for Women Natural Soy Wax with Pure Cotton Wick Long-Lasting Burning Great Gift for Girls/Wife/Mom on Valentines/Mothers/Christmas/Birthday/Day**MR MIRYE**$11.14**217 rev10mo ago](https://www.amazon.com/dp/B0FNMR3YW4) [**Yankee Candle Fresh Cut Roses Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time**Yankee Candle**$25.75**205 rev11mo ago](https://www.amazon.com/dp/B0FM19L6GC) [**Yankee Candle Fresh Cut Roses Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$18.01**554 rev1y ago](https://www.amazon.com/dp/B0F3DQGDQW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fresh Cut Roses Odor Eliminating Candle Romantic Floral Scent for Bedroom & Bathroom Gently Covers Everyday Odors Air Freshing Scented Candles Soy Candle Gifts for Women Men 7oz**DL DREAMY DEWLA**$12.58**4.4★**▲ 382%**](https://www.amazon.com/dp/B0GF7CTCS5) [**LA JOLIE MUSE Santorini Salt Air Scented Candles for Home 19 oz Soy Wax**LA JOLIE MUSE**$36.65**4.6★**▲ 218%**](https://www.amazon.com/dp/B08CVQJ1LC) [**Homsolver Tender Rose Scented Candles Natural Soy Candle Valentines Mothers Day Gift for Her Mom Wife Girlfriend Anniversary Birthday Gifts for Women Novelty Jar Candle with 50+ Hours of Burn**Homsolver**$13.56**4.4★**▲ 184%**](https://www.amazon.com/dp/B0G6X98N5F) [**Fresh Cut Roses Candles Fresh Cut Roses Scented Candle Mothers Day Candle Gifts for Women Soy Candles for Home Scented 7oz 50 Hours Burn Home Dcor**DL DREAMY DEWLA**$8.69**4.5★**▲ 70%**](https://www.amazon.com/dp/B0DRK3S4WL) [**LA JOLIE MUSE Santorini Salt Air Scented Candles for Home Soy Wax 40 Hrs**LA JOLIE MUSE**$22.54**4.4★**▲ 55%**](https://www.amazon.com/dp/B0DSZ7MW83)
**~~View all trending →~~**
## **What buyers say about rose candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**60%
*“Great fragrance”*
**Brightness/Shine/Glow**7%
*“The brightness is actually relaxing”*
**Gifting Purpose**6%
*“Great gift”*
**Quality-Overall**4%
*“Excellent quality”*
**Value For Money**4%
*“Decent price”*
**Color**2%
*“The pink color is also very pretty”*
**Design-Overall**2%
*“Beautiful Craftsmanship”*
**Durability**1%
*“Lasts a long time”*
**Advertised Vs Actual Product**1%
*“As advertised”*
**Fire Resistance**1%
*“it makes it easy to snuff out the fire”*
### **What buyers complain about **
**Smell**48%
*“Smells plastic”*
**Value For Money**8%
*“Expensive for so small size”*
**Size-Overall**6%
*“It's large”*
**Flammable**3%
*“cause a fire”*
**Quality-Overall**2%
*“Cheaply made”*
**Strength**2%
*“not as strong as I like”*
**Durability**1%
*“The burn lasted about a month”*
**Heating**1%
*“we don't have heat”*
**Noise Level**1%
*“There is a slight crackling sound with the wick”*
**Wood Quality**1%
*“Wood candle wick doesnt stay lit”*
### **Top return reasons **
**Smell**72%
**Size-Overall**8%
**Advertised Vs Actual Product**6%
**Value For Money**4%
**Defective Material/Parts**2%
**Color**2%
**Functionality-Overall**1%
**Product Condition**1%
**Gifting Purpose**1%
**Quality-Overall**1%
## **Common questions**
- **Is rose candle profitable to sell on Amazon United States?**
- The niche generates $339K/yr across 47 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -26.0%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the rose candle niche?**
- 20 brands and 104 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in rose candle?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 1.3%.
- **When does demand for rose candle peak?**
- Demand peaks in Feb–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the rose candle niche?**
- Listings span $6.64–$77.38; the average listing price is $23.39 (sweet spot $15–$100). The average incumbent carries 782 reviews — the moat a new listing must climb.
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