---
title: "Trend — rose box - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/rose-box/trend"
last_updated: "2026-08-10T21:18:56.446Z"
locale: en
meta:
  description: "Niche score 55/100 · $364K/yr market · 420K searches/yr · $25.98 avg price. Soft demand (-23.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $364K/yr market · 420K searches/yr · $25.98 avg price. Soft demand (-23.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — rose box - Flapen"
---

# **rose box**

**Worth a look**

Shows no brand lock-in (top 5 brands take 37% of clicks), but soft demand (-23.8% this quarter) keeps it on the watch list.

Market size 54Growth 13Conversion 42Competition 86Returns 55Price range 75Avg price 95Brand share 95Review moat 37Quality gap 24

**Brand share**

**Incredible****37%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****$25.98**

avg listing price — sweet spot $15–$100

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Price range**

**Great****$6.08–$118.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.8%**

return rate — above 5% kills the launch gate

**Market size**

**Good****$364K**

$364K/yr · 420K searches

**Conversion**

**Okay****3.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,812.21**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-23.8%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend