---
title: "Roman Window Shades — $107K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/roman-window-shades"
last_updated: "2026-08-10T13:58:10.856Z"
locale: en
meta:
description: "Niche score 51/100 · $107K/yr market · 1.4M searches/yr · $70.79 avg price. Weak search conversion (0.1%) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 51/100 · $107K/yr market · 1.4M searches/yr · $70.79 avg price. Weak search conversion (0.1%) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Roman Window Shades — $107K/yr Amazon US Niche (2026) - Flapen"
---
# **roman window shades**
**Worth a look**
Shows a fragmented shelf (top 5 take 19% of clicks), but weak search conversion (0.1%) keeps it on the watch list.
Market size 26Growth 67Conversion 1Competition 95Returns 20Price range 33Avg price 86Brand share 68Review moat 81Quality gap 40
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Avg price**
**Great****$70.79**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****373.95**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+47.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$12.68–$270.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$107K**
$107K/yr · 1.4M searches
**Returns**
**Bad****6.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, roman window shades is a $107K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 51/100.
Data updated Aug 3, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **roman window shades market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$106K–$142K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#1,602**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **84%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**29 **—flat
**Sellers**
**36**
**Top-5 brand share**
**64%**
Top 20: 95%
**Top-5 click share**
**19%**
Top 20: 48%
**Open market**
**29%**
- LazBlinds24% - UNISHADES16% - CHICOLOGY10% - Madison Park7% - BERISSA7% - SLKWDOBD7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +47.8% search growth over the last 90 days.
50K30KSpike '25Prime Day '25Black Friday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/roman-window-shades/trend)
## **Top roman window shades search terms**
- **no drill roman shades**343K/yr+84.5%0.0% conv. - **roman shades no drill**136K/yr+114.1%0.1% conv. - **blackout roman shades**139K/yr+49.5%0.1% conv. - **no drill roman shades for windows**115K/yr+28.7%0.0% conv. - **roman shades blackout**92K/yr+27.6%0.1% conv. - **linen roman shades**76K/yr+22.4%0.1% conv. - **no drill roman shades for indoor windows**46K/yr+30.8%0.0% conv. - **roman shades for doors**63K/yr+24.2%0.2% conv. - **blackout roman shades for bedroom**38K/yr+45.4%0.1% conv. - **relaxed roman shades**34K/yr+62.2%0.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/roman-window-shades/search-terms)
## **Top roman window shades products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$4K6%$6K8%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Chicology Cordless Roman Window Shade Belgian Flax 27W x 64H**CHICOLOGY**$47.65**4.2★1,430 rev](https://www.amazon.com/dp/B07DPMGNS8) [2**LazBlinds No Drill Roman Shades Blackout 20 W x 64 H Beige**LazBlinds**$35.80**4.7★114 rev](https://www.amazon.com/dp/B0F9K63SML) [3**UNISHADES no Drill Cordless Roman Shades for Windows 20 W 64 H - 100% Blackout - Linen - Beige**UNISHADES**$33.83**4.8★54 rev](https://www.amazon.com/dp/B0FDQGM7L9) [4**UNISHADES No Drill Cordless Roman Shades Room Darkening 2364 in White**UNISHADES**$35.41**4.4★284 rev](https://www.amazon.com/dp/B0D2NPDT6H) [5**BERISSA No Drill Cordless Roman Shades for Window Blackout Roman Blinds Room Darkening Pull Down Blinds Easy Install Linen Roman Window Shades for Door Windows Bedroom Custom Size Linen Beige**BERISSA**$138.77**4.4★149 rev](https://www.amazon.com/dp/B0DS6FH1G1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Persilux No Tools No Drill Cordless Roman Shades for Indoor Windows Linen Fabric Light Filtering Roman Blinds Privacy Window Shades for Living Room & Office Custom Size Light Filtering-Cream**Persilux**$115.56**6 rev4mo ago](https://www.amazon.com/dp/B0GTF6MGBZ) [**HOTSOON No Tools No Drill Roman Shades Cordless Blackout Roman Blinds for Windows Room Darkening Window Shades Smooth Push & Pull Easy to Install White Custom Size**HOTSOON**$120.53**61 rev6mo ago](https://www.amazon.com/dp/B0GJZH5KXL) [**Doing-X No Drill Blackout Roman Shades for Indoor Windows Cordless Roman Blinds Linen No Tools Window Shades Easy to Install Window Blinds for Home Bedroom Blackout-Linen Beige 22 W x 48 H**Doing-X**$39.90**31 rev7mo ago](https://www.amazon.com/dp/B0G6D6NL6L) [**SLKWDOBD No Drill Cordless Roman Shade for Window Light Filtering or Blackout No Tool Roman Blind Thermal Insulated UV Protection Privacy Custom Size for Home Office No Drill Basic Type**SLKWDOBD**$132.56**68 rev8mo ago](https://www.amazon.com/dp/B0G1MM5R97) [**NICETOWN 100% Blackout French Door Curtain with Adhesive Top & Magnetic Lift No Drill Cordless Roman Shade for Doors W24 x L72 in Faux Linen Privacy & Thermal Shade for Living Room Kitchen 1 PC**NICETOWN**$25.21**170 rev9mo ago](https://www.amazon.com/dp/B0FR92YMBJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Persilux No Tools No Drill Cordless Roman Shades for Indoor Windows Linen Fabric Light Filtering Roman Blinds Privacy Window Shades for Living Room & Office Custom Size Light Filtering-Cream**Persilux**$115.56**4.8★**▲ 92%**](https://www.amazon.com/dp/B0GTF6MGBZ) [**LazBlinds No Drill Cordless Roman Shades for Windows 28 W x 60 H Beige**LazBlinds**$55.25**4.6★**▲ 77%**](https://www.amazon.com/dp/B0F3X8FVY6) [**Doing-X No Drill Blackout Roman Shades for Indoor Windows Cordless Roman Blinds Linen No Tools Window Shades Easy to Install Window Blinds for Home Bedroom Blackout-Linen Beige 22 W x 48 H**Doing-X**$39.90**4.4★**▲ 75%**](https://www.amazon.com/dp/B0G6D6NL6L) [**LazBlinds No Drill Cordless Bamboo Roman Shades Custom Size Brown**LazBlinds**$141.90**4.6★**▲ 71%**](https://www.amazon.com/dp/B0BY955MQ3) [**UNISHADES No Drill Cordless Roman Shades 2060 in Beige**UNISHADES**$34.58**4.5★**▲ 65%**](https://www.amazon.com/dp/B0DWMZRH79)
**~~View all trending →~~**
## **What buyers say about roman window shades**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**26%
*“Very easy to assemble”*
**Quality-Overall**13%
*“Amazing quality”*
**Color**8%
*“Great shades”*
**Value For Money**8%
*“Amazing value”*
**Size-Overall**5%
*“easy to fit”*
**Ease Of Use**5%
*“Easy peasy”*
**Advertised Vs Actual Product**4%
*“works as advertised”*
**Efficiency**3%
*“its effective”*
**Design-Overall**3%
*“Functional and good looking”*
**Upholstery/Fabric Quality**3%
*“I really love the texture of this fabric”*
### **What buyers complain about **
**Quality-Overall**15%
*“Cheaply Made”*
**Adhesion/Stickiness**8%
*“Terrible adhesive”*
**Velcro Quality**6%
*“The supplied Velcro Is super cheap”*
**Value For Money**4%
*“These are too expensive to be unusable already”*
**Size-Overall**4%
*“dont fit”*
**Assembly/Installation**4%
*“Installation was sort of a pain the @$$”*
**Color**4%
*“the colors are slightly different”*
**Durability**3%
*“Short durability”*
**Material Quality**3%
*“the material looks like cheap plastic”*
**Advertised Vs Actual Product**3%
*“Not as pictured”*
### **Top return reasons **
**Size-Overall**36%
**Color**17%
**Material Quality**6%
**Advertised Vs Actual Product**6%
**Quality-Overall**4%
**Functionality-Overall**4%
**Adhesion/Stickiness**4%
**Defective Material/Parts**3%
**Assembly/Installation**2%
**Compatibility-Overall**2%
## **Common questions**
- **Is roman window shades profitable to sell on Amazon United States?**
- The niche generates $107K/yr across 109 tracked products. 10 of 32 products launched in the last 360 days are still selling. 90-day search growth is +47.8%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the roman window shades niche?**
- 29 brands and 36 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in roman window shades?**
- Top complaints mined from reviews: Quality-Overall, Adhesion/Stickiness, Velcro Quality. The return rate is 6.3% — above our launch gate.
- **When does demand for roman window shades peak?**
- Demand peaks in Jun–Jul; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the roman window shades niche?**
- Listings span $12.68–$270.82; the average listing price is $70.79 (sweet spot $15–$100). The average incumbent carries 374 reviews — the moat a new listing must climb.
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