---
title: "Trend — rolling table - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/rolling-table/trend"
last_updated: "2026-08-10T14:35:47.549Z"
locale: en
meta:
  description: "Niche score 54/100 · $250K/yr market · 318K searches/yr · $75.37 avg price. Weak search conversion (1.0%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $250K/yr market · 318K searches/yr · $75.37 avg price. Weak search conversion (1.0%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — rolling table - Flapen"
---

# **rolling table**

**Worth a look**

Shows no brand lock-in (top 5 brands take 30% of clicks), but weak search conversion (1.0%) keeps it on the watch list.

Market size 46Growth 24Conversion 13Competition 95Returns 51Price range 30Avg price 84Brand share 96Review moat 44Quality gap 55

**Brand share**

**Incredible****30%**

top-5 brand share — no brand owns this niche

**Competition**

**Incredible****20%**

top-5 click share — an open shelf

**Avg price**

**Great****$75.37**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****3.0%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****$250K**

$250K/yr · 318K searches

**Review moat**

**Okay****2,055.49**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$17.97–$294.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-1.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend