---
title: "Roasting Pan — $3.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/roasting-pan"
last_updated: "2026-08-10T12:46:58.357Z"
locale: en
meta:
description: "Niche score 59/100 · $3.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 59/100 · $3.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Roasting Pan — $3.3M/yr Amazon US Niche (2026) - Flapen"
---
# **roasting pan**
**Worth a look**
Shows a $3.3M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 13Conversion 32Competition 79Returns 38Price range 53Avg price 94Brand share 94Review moat 44Quality gap 48
**Market size**
**Incredible****$3.3M**
$3.3M/yr · 2.7M searches
**Brand share**
**Great****41%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$48.06**
avg listing price — sweet spot $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Price range**
**Good****$9.84–$170.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,088.37**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-24.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, roasting pan is a $3.3M/yr Amazon United States market (2.7M searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Aug 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **roasting pan market data**
- **Units sold / yr**
- **80K–100K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$3.8M–$4.8M**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#68**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **10.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**36 **▼falling
**Sellers**
**90**
**Top-5 brand share**
**41%**
Top 20: 86%
**Top-5 click share**
**36%**
Top 20: 74%
**Open market**
**54%**
- Granite Ware10% - VANKUTL9% - Cuisinart8% - Glad7% - tifanso7% - Granite bowl6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.3% search growth over the last 90 days.
500K300KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 12.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/roasting-pan/trend)
## **Top roasting pan search terms**
- **roasting pan**741K/yr-10.9%2.3% conv. - **roasting pan with rack**543K/yr-44.6%3.1% conv. - **roasting pan with lid**200K/yr-31.5%2.0% conv. - **turkey roasting pan**306K/yr+4.7%0.7% conv. - **roaster pan with lid**110K/yr-39.4%1.4% conv. - **roaster pan**103K/yr-8.7%1.6% conv. - **stainless steel roasting pan**72K/yr-17.3%1.4% conv. - **roasting pans**70K/yr-2.1%1.4% conv. - **turkey pan**231K/yr-2.0%0.9% conv. - **roasting pan with rack and lid**90K/yr-54.2%1.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/roasting-pan/search-terms)
## **Top roasting pan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$100K6%$201K9%$301K12%$401K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Granite Ware 13 Oval Roaster with Lid Enameled Steel Oven Safe to 932F Ideal for Roasting Baking & Sourdough Bread Self-Basting Cover Dishwasher Safe 7 lb Capacity**Granite Ware**$24.09**4.5★13,950 rev](https://www.amazon.com/dp/B000QRAMMS) [2**16 Inch Roasting Pan with Lid - Covered Oval Roaster - Enamel Carbon Steel Roaster Pot - Excellent Heat Distribution and Non-sticky - for Turkey Chicken Meat & Vegetables -Birthday and Holiday gifts**VANKUTL**$28.91**4.5★1,060 rev](https://www.amazon.com/dp/B09K3QQM1C) [3**Glad Roasting Pan Nonstick 11x15 - Heavy Duty Metal Bakeware Dish with Rack - Large Oven Roaster Tray for Baking Turkey Chicken and Veggies**Glad**$20.59**4.6★877 rev](https://www.amazon.com/dp/B0CL16FS67) [4**Cuisinart 16-Inch Roasting Pan Induction Compatible Premium Rectangular Roaster Pan With Rack Stainless Steel Roasting Pan with Rack Large Capacity Dishwasher Safe**Cuisinart**$67.63**4.7★5,793 rev](https://www.amazon.com/dp/B003YLJZ6M) [5**Tifanso Heavy Duty Stainless Steel Roasting Pan with Rack & Handle for Oven**tifanso**$20.49**4.5★338 rev](https://www.amazon.com/dp/B0F62PN4GG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**13 Inch Roasting Pan with Lid and Rack Enamel Carbon Steel Roaster Pan High Temperature Resistance and Dishwasher Safe Small Cookware for Small Poultry & Vegetables**VANKUTL**$22.28**16 rev3mo ago](https://www.amazon.com/dp/B0GX9Z1SZY) [**bajindan 16 Inch Enamel Roasting Pan with Lid & Rack Small Roaster Pan for Chicken Vegetables Lasagna Oven & Dishwasher Safe 932F Heat Resistant Includes Silicone Handles & Cleaning Sponges**bajindan**$28.78**25 rev6mo ago](https://www.amazon.com/dp/B0GK94SPB3) [**Armorbear Nonstick Turkey Roasting Pan with 2 Racks Up to 12 lb Turkey**Armorbear**$32.22**124 rev9mo ago](https://www.amazon.com/dp/B0FLCHLG9T) [**Gibson Home Broxton 2-Piece Nonstick Roaster Pan with Rack 16 x 12 Inch Mint Green Turkey Roasting Pan with Cast Aluminum Gold Handles Oven-Safe Easy-Clean Holiday Cookware**Gibson Home**$28.70**97 rev1y ago](https://www.amazon.com/dp/B0FJHCDGDJ) [**Large Roasting Pan With Rack 12 X 16 - Non Stick Large Roaster Pan and Flat Rack With Foldable Handles - Roasting Pans for Ovens to Elevate Food for Even Heating - Dishwasher Safe Turkey Roast Pot**CULINARIN**$32.52**86 rev1y ago](https://www.amazon.com/dp/B0FGBKGZ27)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**13 Inch Roasting Pan with Lid and Rack Enamel Carbon Steel Roaster Pan High Temperature Resistance and Dishwasher Safe Small Cookware for Small Poultry & Vegetables**VANKUTL**$22.28**4.7★**▲ 831%**](https://www.amazon.com/dp/B0GX9Z1SZY) [**bajindan 16 Inch Enamel Roasting Pan with Lid & Rack Small Roaster Pan for Chicken Vegetables Lasagna Oven & Dishwasher Safe 932F Heat Resistant Includes Silicone Handles & Cleaning Sponges**bajindan**$28.78**4.3★**▲ 706%**](https://www.amazon.com/dp/B0GK94SPB3) [**Good Cook Everyday Bake & Roast Pan with Scratch-Resistant Metal-Utensil Safe Nonstick 13 x 9-Inch Gray**GoodCook**$9.84**4.6★**▲ 321%**](https://www.amazon.com/dp/B0026RHHX8) [**13 Enamel Roaster With Lid Oval Roasting Pan For Oven Turkey Roaster Pot Broiler Pan Chicken Vegetables Suitable For Dining With Two People High Cookware Small Baking Pan**Granite bowl**$21.16**4.5★**▲ 202%**](https://www.amazon.com/dp/B0DLTGM9WP) [**JY COOKMENT Granite Roaster Pan Small 13 Enameled Roasting Pan with Domed Lid. Oval Turkey Roaster Pot Broiler Pan Great for Small Chicken Lamb. Dishwasher Safe Cookware Fit for 7Lb Bird**JY COOKMENT**$21.15**4.4★**▲ 171%**](https://www.amazon.com/dp/B09QHR79SS)
**~~View all trending →~~**
## **What buyers say about roasting pan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Good quality pan”*
**Toasting**13%
*“Nice roaster”*
**Size-Overall**12%
*“Love the size”*
**Ease Of Cleaning**11%
*“Cleans easily”*
**Cooking Experience**5%
*“the bacon turns out great”*
**Baking**5%
*“Good baking quality”*
**Value For Money**5%
*“Great value”*
**Advertised Vs Actual Product**4%
*“Works as advertised”*
**Strength**3%
*“Very sturdy pan”*
**Ease Of Use**3%
*“easy to use”*
### **What buyers complain about **
**Size-Overall**17%
*“Too small”*
**Rusts/Corrodes**9%
*“rusted immediately”*
**Quality-Overall**9%
*“Such a low quality product”*
**Adhesion/Stickiness**5%
*“I dont believe its result non stick”*
**Ease Of Cleaning**5%
*“it doesnt clean well”*
**Non-Stick Coating**5%
*“Not nonstick”*
**Durability**4%
*“the rack is falling apart”*
**Cooking Experience**4%
*“so really not a great roasting pan”*
**Advertised Vs Actual Product**4%
*“VERY MISLEADING”*
**Thickness**4%
*“it is not very deep”*
### **Top return reasons **
**Size-Overall**66%
**Advertised Vs Actual Product**6%
**Value For Money**3%
**Quality-Overall**2%
**Paint Quality**2%
**Functionality-Overall**2%
**Scratch Resistance**2%
**Rusts/Corrodes**1%
**Adhesion/Stickiness**1%
**Thickness**1%
## **Common questions**
- **Is roasting pan profitable to sell on Amazon United States?**
- The niche generates $3.3M/yr across 52 tracked products. 5 of 10 products launched in the last 360 days are still selling. 90-day search growth is -24.3%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the roasting pan niche?**
- 36 brands and 90 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 41% of demand.
- **What do buyers complain about in roasting pan?**
- Top complaints mined from reviews: Size-Overall, Rusts/Corrodes, Quality-Overall. The return rate is 4.0%.
- **When does demand for roasting pan peak?**
- Demand peaks in Nov–Dec; the busiest month runs 12.6× the quietest.
- **What does it cost to enter the roasting pan niche?**
- Listings span $9.84–$170.28; the average listing price is $48.06 (sweet spot $15–$100). The average incumbent carries 2,088 reviews — the moat a new listing must climb.
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