---
title: "Rick and Morty Blanket — $12K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/rick-and-morty-blanket"
last_updated: "2026-08-10T14:04:18.232Z"
locale: en
meta:
description: "Niche score 40/100 · $12K/yr market · 29K searches/yr · $26.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $12K/yr market · 29K searches/yr · $26.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rick and Morty Blanket — $12K/yr Amazon US Niche (2026) - Flapen"
---
# **rick and morty blanket**
**Skip it**
A small market ($12K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 22Conversion 19Competition 58Returns 95Price range 85Avg price 95Brand share 16Review moat 67Quality gap 21
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.63**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.86–$45.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****812.78**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-6.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$12K**
$12K/yr · 29K searches
According to Flapen's Amazon United States niche tracking, rick and morty blanket is a $12K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rick and morty blanket market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$13K–$20K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#10,564**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **56%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**23**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 92%
**Open market**
**4%**
- RICK AND MORTY47% - LOGOVISION14% - JUST FUNKY14% - Northwest9% - Franco9% - COCO BRANDS3% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.
4K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 7.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/rick-and-morty-blanket/trend)
## **Top rick and morty blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$59710%$1K15%$2K20%$2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RICK AND MORTY Fleece Blanket Super Soft Blanket Throw Bed Accessories 150 x 130 Sofa Throw Bed Blankets Gifts for Him (Black/Green)**RICK AND MORTY**$24.63**4.8★425 rev](https://www.amazon.com/dp/B0C1NDGKDV) [2**Rick and Morty Blanket 50x60 Spacial Breakthrough Silky Touch Super Soft Throw Blanket**LOGOVISION**$45.09**4.4★20 rev](https://www.amazon.com/dp/B0BL81MDS9) [3**Collectibles Pickel Rick & Morty Bedding Super Soft Plush Cozy Throw 46 in x 60 in (Officially Licensed Product) by Franco**Franco**$23.51**4.8★10,530 rev](https://www.amazon.com/dp/B0DF3BHLK4) [4**Rick and Morty Portal 45 x 60 Inch Fleece Throw Blanket**JUST FUNKY**$25.85**4.6★146 rev](https://www.amazon.com/dp/B08Y2PVR2X) [5**JUST FUNKY Rick and Morty Round Portal 48 Inch Fleece Throw Blanket**JUST FUNKY**$28.29**4.2★15 rev](https://www.amazon.com/dp/B0B1TXXXSN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jazwares Warner Bros. Discovery 8-Inch Morty Plush from Rick and Morty - Super-Soft and Huggable Plush Toy - Official Licensed - for All Ages**Jazwares**$10.86**256 rev9mo ago](https://www.amazon.com/dp/B0DJDT515D) [**Rick and Morty Blanket Set - Bundle with Soft Fleece Blanket Plus Bookmark for Kids Adults Children | Cozy Rick and Morty Fleece Blanket 45 x 60**RICK AND MORTY**$20.48**5 rev10mo ago](https://www.amazon.com/dp/B0FNTN9KK2) [**Rick and Morty Fleece Sherpa Lined Blanket - Bundle with 45 x 60 Blanket Plus Bookmark for Kids Adults Teens | Soft Rick and Morty Blanket Set**RICK AND MORTY**$21.07**3 rev10mo ago](https://www.amazon.com/dp/B0FNTX7HY8) [**Capecage Blanket Hoodie Long Hooded Blanket Sweatshirt as Birthday Gifts for Women Men Long Wearable Blanket for Women Men. (Skull)**Capecage**$26.24**1,730 rev1y ago](https://www.amazon.com/dp/B0FCDDFL18) [**Collectibles Pickel Rick & Morty Bedding Super Soft Plush Cozy Throw 46 in x 60 in (Officially Licensed Product) by Franco**Franco**$23.51**10,530 rev1y ago](https://www.amazon.com/dp/B0DF3BHLK4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jazwares Warner Bros. Discovery 8-Inch Morty Plush from Rick and Morty - Super-Soft and Huggable Plush Toy - Official Licensed - for All Ages**Jazwares**$10.86**4.8★**▲ 530%**](https://www.amazon.com/dp/B0DJDT515D) [**RICK AND MORTY Mens Slides - Officially licensed Slides - Rick Sanchez and Morty Smith (Multicolored Shoe Sizes 6-7)**RICK AND MORTY**$31.45**4.5★**▲ 519%**](https://www.amazon.com/dp/B096T41162) [**RICK AND MORTY Mens Slippers - Rick Sanchez Pickle Rick Morty Smith Footwear**RICK AND MORTY**$33.65**4.7★**▲ 500%**](https://www.amazon.com/dp/B07YWS51LX) [**RICK AND MORTY Mens Slippers 3D Plush Non Slip Sole - Gifts for Him (Multicolour 10.5/11)**RICK AND MORTY**$28.97**4.3★**▲ 391%**](https://www.amazon.com/dp/B0BXY2289N) [**Capecage Blanket Hoodie Long Hooded Blanket Sweatshirt as Birthday Gifts for Women Men Long Wearable Blanket for Women Men. (Skull)**Capecage**$26.24**4.8★**▲ 367%**](https://www.amazon.com/dp/B0FCDDFL18)
**~~View all trending →~~**
## **What buyers say about rick and morty blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**21%
*“The right size”*
**Warmth**20%
*“The length keeps his legs warm”*
**Advertised Vs Actual Product**12%
*“As pictured”*
**Quality-Overall**11%
*“Nice blanket, good quality”*
**Fun/Entertainment Experience**6%
*“Fun and functional”*
**Ease Of Use**6%
*“was totally worth it he uses it all the time”*
**Material Quality**6%
*“Good picture and good material”*
**Soft Feel**5%
*“Soft & image is clear”*
**Print Quality**3%
*“accurate print quality”*
**Comfort-Overall**3%
*“So comfy and warm”*
### **What buyers complain about **
**Thickness**33%
*“Too thin”*
**Size-Overall**33%
*“Small”*
**Smell**8%
*“Small and Smelly”*
**Durability**6%
*“it ripped in one place”*
**Thin**6%
*“Nice yet thin”*
### **Top return reasons **
**Size-Overall**33%
**Advertised Vs Actual Product**17%
**Length**11%
**Thin**11%
**Soft Feel**6%
**Design-Overall**6%
**Waist Fit**6%
**Thigh Fit**6%
**Lining Quality**6%
## **Common questions**
- **Is rick and morty blanket profitable to sell on Amazon United States?**
- The niche generates $12K/yr across 27 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -6.7%. Flapen's verdict: Skip it (40/100).
- **How competitive is the rick and morty blanket niche?**
- 9 brands and 23 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in rick and morty blanket?**
- Top complaints mined from reviews: Thickness, Size-Overall, Smell. The return rate is 0.9%.
- **When does demand for rick and morty blanket peak?**
- Demand peaks in Nov–Dec; the busiest month runs 7.9× the quietest.
- **What does it cost to enter the rick and morty blanket niche?**
- Listings span $10.86–$45.09; the average listing price is $26.63 (sweet spot $15–$100). The average incumbent carries 813 reviews — the moat a new listing must climb.
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