---
title: "Search terms — retro electric kettle - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/retro-electric-kettle/search-terms"
last_updated: "2026-08-10T04:19:42.512Z"
locale: en
meta:
  description: "Niche score 46/100 · $64K/yr market · 125K searches/yr · $51.40 avg price. Doesn't clear our bar today. Data updated Aug 2026."
  "og:description": "Niche score 46/100 · $64K/yr market · 125K searches/yr · $51.40 avg price. Doesn't clear our bar today. Data updated Aug 2026."
  "og:title": "Search terms — retro electric kettle - Flapen"
---

# **retro electric kettle**

**Skip it**

Weak search conversion (1.0%) — this niche doesn't clear our bar today.

Market size 16Growth 18Conversion 13Competition 89Returns 33Price range 51Avg price 93Brand share 96Review moat 25Quality gap 53

**Brand share**

**Incredible****32%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$51.40**

avg listing price — sweet spot $15–$100

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$15.26–$182.67**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Okay****4.4%**

return rate — above 5% kills the launch gate

**Review moat**

**Bad****4,270.57**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-14.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$64K**

$64K/yr · 125K searches

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms