---
title: "Trend — reed diffuser oil refill - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/reed-diffuser-oil-refill/trend"
last_updated: "2026-08-10T07:49:12.124Z"
locale: en
meta:
  description: "Niche score 66/100 · $686K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 66/100 · $686K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Trend — reed diffuser oil refill - Flapen"
---

# **reed diffuser oil refill**

**Worth a look**

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 68Growth 40Conversion 68Competition 78Returns 97Price range 78Avg price 79Brand share 38Review moat 47Quality gap 80

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$16.58**

avg listing price — sweet spot $15–$100

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Price range**

**Great****$4.01–$54.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$686K**

$686K/yr · 674K searches

**Conversion**

**Good****6.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****1,754.48**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+11.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

## Trend