---
title: "Red White and Blue Leis — $35K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/red-white-and-blue-leis"
last_updated: "2026-08-07T03:26:27.892Z"
locale: en
meta:
description: "Niche score 76/100 · $35K/yr market · 31K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 76/100 · $35K/yr market · 31K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Red White and Blue Leis — $35K/yr Amazon US Niche (2026) - Flapen"
---
# **red white and blue leis**
**Worth a look**
Shows demand growing +894.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 9Growth 100Conversion 79Competition 83Returns 96Price range 75Avg price 71Brand share 95Review moat 98Quality gap 76
**Growth**
**Incredible****+894.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Incredible****39.06**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Incredible****37%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$6.25–$41.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.52**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$35K**
$35K/yr · 31K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, red white and blue leis is a $35K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 37% of demand. Verdict: Worth a look — 76/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **red white and blue leis market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$44K–$58K**
- units × avg price
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#4,640**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **10.5%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**41 **▲rising
**Sellers**
**43**
**Top-5 brand share**
**37%**
Top 20: 81%
**Top-5 click share**
**32%**
Top 20: 74%
**Open market**
**59%**
- Arrowom13% - JUNEBRUSHS6% - LALASTAR6% - Becfupo6% - PhyLence5% - FeelfunFeather5%
## **Demand**
Weekly Amazon search volume, last 51 weeks — +894.7% search growth over the last 90 days.
7K5KSpike '25Spike '26Prime Day '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/red-white-and-blue-leis/trend)
## **Top red white and blue leis search terms**
- **red white and blue leis**11K/yr+769.0%7.8% conv. - **4th of july leis**6K/yr>1,000%8.0% conv. - **patriotic leis**5K/yr+814.2%7.5% conv. - **red white blue lei**4K/yr+873.6%6.0% conv. - **red white and blue lei**4K/yr+439.3%4.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/red-white-and-blue-leis/search-terms)
## **Top red white and blue leis products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$2K9%$3K12%$4K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**4th of July Accessories 24pcs 250th Anniversary Patriotic Leis Fourth of July Clothing Costume Red Blue White Silk Flower Leis Costume Independence Day Lei for Memorial Day Patriotic Parade**Arrowom**$11.16**4.4★46 rev](https://www.amazon.com/dp/B0CY21Q3LR) [2**JUNEBRUSHS 24Pcs Patriotic Red White and Blue Leis 4th of July Accessories**JUNEBRUSHS**$15.37**4.6★138 rev](https://www.amazon.com/dp/B0CZRXD2HB) [3**LALASTAR Red White and Blue Flower Leis Memorial Day Decorations 4th of July Memorial Day Patriotic Decorations Hawaiian Luau Flower Necklace Party Favors Pack of 12**LALASTAR**$10.90**4.3★102 rev](https://www.amazon.com/dp/B0919HXQN7) [4**PhyLence 24 Pcs 4th of July 250th Anniversary Lei Necklaces Red White Blue Hawaiian Flower Leis for Independence Day Party Favors Memorial Day BBQ and Patriotic Celebration Supplies**PhyLence**$8.44**3.7★7 rev](https://www.amazon.com/dp/B0GVDT2GG5) [5**FeelfunFeather 25 Pack Patriotic Leis Red White and Blue Hawaiian Lei Bulk 4th of July Garlands Luau Flower Necklaces for Memorial Day Decoration Party Favors**FeelfunFeather**$10.23**3.7★6 rev](https://www.amazon.com/dp/B0GYRGRQYN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**12 PCS Patriotic Leis Red White and Blue Flower Leis 4th of July Necklaces Garlands Independence Day Hawaiian Luau Flower Necklaces Bulk for 250th Anniversary Memorial Day Decorations Party Favors**najdeiuyt**$9.08**3 rev2mo ago](https://www.amazon.com/dp/B0GQ2Y4VL5) [**FeelfunFeather 25 Pack Patriotic Leis Red White and Blue Hawaiian Lei Bulk 4th of July Garlands Luau Flower Necklaces for Memorial Day Decoration Party Favors**FeelfunFeather**$10.23**6 rev3mo ago](https://www.amazon.com/dp/B0GYRGRQYN) [**PhyLence 24 Pcs 4th of July 250th Anniversary Lei Necklaces Red White Blue Hawaiian Flower Leis for Independence Day Party Favors Memorial Day BBQ and Patriotic Celebration Supplies**PhyLence**$8.44**7 rev4mo ago](https://www.amazon.com/dp/B0GVDT2GG5) [**Suncalla 12 Pcs Patriotic Leis Red White and Blue Flower Leis 4th of July Garlands Hawaiian Luau Flower Necklaces Bulk for Fourth of July Memorial Day Independence Day Decorations Party Favors**Suncalla**$9.59**47 rev4mo ago](https://www.amazon.com/dp/B0GVMHR2GR) [**Moon Boat 60Pcs 4th of July Leis Decorations - Red White and Blue Patriotic Flower Necklaces Headbands Bracelets Bulk for Memorial Independence Day Party Favors**Moon Boat**$17.56**3 rev4mo ago](https://www.amazon.com/dp/B0GSRDBQQZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Moon Boat 60Pcs 4th of July Leis Decorations - Red White and Blue Patriotic Flower Necklaces Headbands Bracelets Bulk for Memorial Independence Day Party Favors**Moon Boat**$17.56**5.0★**▲ 29%**](https://www.amazon.com/dp/B0GSRDBQQZ) [**Qumenan 30 Pack 4th of July Garlands Patriotic Leis Red White and Blue Leis Hawaiian Luau Flower Necklace Wreath for Independence Day Memorial Day Party Favors**Qumenan**$12.53**4.3★**▲ 29%**](https://www.amazon.com/dp/B0DZBMTZSZ) [**PhyLence 24 Pcs 4th of July 250th Anniversary Lei Necklaces Red White Blue Hawaiian Flower Leis for Independence Day Party Favors Memorial Day BBQ and Patriotic Celebration Supplies**PhyLence**$8.44**3.7★**▲ 29%**](https://www.amazon.com/dp/B0GVDT2GG5) [**Suncalla 12 Pcs Patriotic Leis Red White and Blue Flower Leis 4th of July Garlands Hawaiian Luau Flower Necklaces Bulk for Fourth of July Memorial Day Independence Day Decorations Party Favors**Suncalla**$9.59**4.0★**▲ 28%**](https://www.amazon.com/dp/B0GVMHR2GR) [**FeelfunFeather 25 Pack Patriotic Leis Red White and Blue Hawaiian Lei Bulk 4th of July Garlands Luau Flower Necklaces for Memorial Day Decoration Party Favors**FeelfunFeather**$10.23**3.7★**▲ 28%**](https://www.amazon.com/dp/B0GYRGRQYN)
**~~View all trending →~~**
## **What buyers say about red white and blue leis**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Decent for the price”*
**Value For Money**14%
*“Worth it”*
**Color**13%
*“The colors are bright”*
**Fun/Entertainment Experience**6%
*“Fun and festive”*
**Durability**6%
*“held up well”*
**Weight Light**5%
*“The headbands are lightweight”*
**Advertised Vs Actual Product**3%
*“Did the job”*
**Size-Overall**3%
*“The headbands fit my adult head comfortably”*
**Strength**2%
*“Sturdy and strong enough to wear all day”*
**Comfort-Overall**2%
*“comfortable enough for hours”*
### **What buyers complain about **
**Quality-Overall**17%
*“Quality was not good”*
**Allergies**8%
*“itchy”*
**Durability**8%
*“The bracelet broke as soon as I picked it up”*
**Advertised Vs Actual Product**7%
*“They dont look like the picture”*
**Comfort-Overall**6%
*“I feel would be more comfortable on a child's sized head”*
**Defective Material/Parts**5%
*“Some of the lays were broken”*
**Natural Resource Wastage**5%
*“Waste of $”*
**Thickness**4%
*“thin”*
**Shrinkage Resistance**2%
*“For the downside-there was quite a bit of shedding originally”*
**Smell**2%
*“Have a smell to them and clearly wont last”*
### **Top return reasons **
**Quality-Overall**31%
**Advertised Vs Actual Product**13%
**Size-Overall**12%
**Material Quality**9%
**Color**8%
**Value For Money**8%
**Thin**5%
**Scratch Resistance**3%
**Strength**2%
**Comfort-Overall**2%
## **Common questions**
- **Is red white and blue leis profitable to sell on Amazon United States?**
- The niche generates $35K/yr across 50 tracked products. 2 of 20 products launched in the last 360 days are still selling. 90-day search growth is +894.7%. Flapen's verdict: Worth a look (76/100).
- **How competitive is the red white and blue leis niche?**
- 41 brands and 43 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 37% of demand.
- **What do buyers complain about in red white and blue leis?**
- Top complaints mined from reviews: Quality-Overall, Allergies, Durability. The return rate is 0.9%.
- **What does it cost to enter the red white and blue leis niche?**
- Listings span $6.25–$41.73; the average listing price is $14.52 (sweet spot $15–$100). The average incumbent carries 39 reviews — the moat a new listing must climb.
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