---
title: "Red Currant — $145K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/red-currant"
last_updated: "2026-08-10T12:47:07.637Z"
locale: en
meta:
description: "Niche score 47/100 · $145K/yr market · 75K searches/yr · $35.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $145K/yr market · 75K searches/yr · $35.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Red Currant — $145K/yr Amazon US Niche (2026) - Flapen"
---
# **red currant**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 31Growth 18Conversion 62Competition 12Returns 92Price range 87Avg price 95Brand share 0Review moat 93Quality gap 91
**Avg price**
**Incredible****$35.38**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****148.8**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$8.92–$69.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$145K**
$145K/yr · 75K searches
**Growth**
**Bad****-14.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, red currant is a $145K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **red currant market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$177K–$212K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#751**
- **Page quality**
- **0%**
- **Prime**
- **40%**
- **Sponsored**
- **70%**
- **Out of stock**
- **23.7%**
- **Avg brand age**
- **84 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**0%**
- Votivo97% - Dona Maria Gourmet3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -14.2% search growth over the last 90 days.
4K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/red-currant/trend)
## **Top red currant search terms**
- **votivo candles**19K/yr-4.3%2.3% conv. - **votivo**10K/yr-7.5%1.8% conv. - **votivo red currant candle**13K/yr-23.5%8.9% conv. - **red currant**9K/yr-1.4%0.5% conv. - **red currant candle**11K/yr-11.1%5.6% conv. - **red currants**6K/yr-48.6%0.1% conv. - **votivo red currant**4K/yr+1.2%7.3% conv. - **votivo candle**2K/yr-17.0%2.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/red-currant/search-terms)
## **Top red currant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$22K30%$43K45%$65K60%$87K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Votivo Red Currant 6.8 oz Aromatic Candle | Soy Wax Blend | Luxury Glass Jar Scented Candle & Box | Candles for Home Scented | Long Burning & Highly Scented**Votivo**$33.15**4.4★1,105 rev](https://www.amazon.com/dp/B07D8XJ279) [2**Votivo Red Currant 10 oz Signature Candle | Soy Wax Blend | Luxury Glass Jar & Box | Home Decor Gifts | Long Burning & Highly Scented**Votivo**$42.99**3.7★62 rev](https://www.amazon.com/dp/B0DPR9L1CC) [3**Votivo Red Currant Tortoise Scented Candle | 22.7 oz Soy Wax Blend | Decorative Home Decor Tortoise Shell Pattern | 100 Hour Burn Time**Votivo**$69.56**4.0★20 rev](https://www.amazon.com/dp/B0DT7MFKF3) [4**Votivo Red Currant Signature Reed Diffuser | Scented Home Fragrance Diffuser with Sticks Reed Oil and Glass Bottle | Decorative Air Freshener for Home Decor | 4 oz**Votivo**$43.50**4.5★13 rev](https://www.amazon.com/dp/B0DT89M2TK) [5**Votivo Red Currant 2.8 oz Discovery Candle | Soy Wax Blend | 25 Hour Burn Time | Candles for Home Scented | Candle Gifts | Highly Scented**Votivo**$13.65**4.3★9 rev](https://www.amazon.com/dp/B0DRXBX8JY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Votivo Red Currant Signature Reed Diffuser | Scented Home Fragrance Diffuser with Sticks Reed Oil and Glass Bottle | Decorative Air Freshener for Home Decor | 4 oz**Votivo**$43.50**13 rev1y ago](https://www.amazon.com/dp/B0DT89M2TK) [**Votivo Red Currant 2.8 oz Discovery Candle | Soy Wax Blend | 25 Hour Burn Time | Candles for Home Scented | Candle Gifts | Highly Scented**Votivo**$13.65**9 rev1y ago](https://www.amazon.com/dp/B0DRXBX8JY) [**Votivo Red Currant Car Fragrance 2-Pack | Auto Vent Clip Car Fresheners | Vehicle Fragrance | Provides Long Lasting Premium Scent for Auto**Votivo**$8.92**73 rev1y ago](https://www.amazon.com/dp/B0DT8P6VBC) [**Votivo Red Currant 4.3 oz Room & Linen Spray | Scented Air Freshener for Linens & Living Areas | Premium Long Lasting Fragrance**Votivo**$27.63**38 rev1y ago](https://www.amazon.com/dp/B0DRYYYZBR) [**Votivo Red Currant Tortoise Scented Candle | 22.7 oz Soy Wax Blend | Decorative Home Decor Tortoise Shell Pattern | 100 Hour Burn Time**Votivo**$69.56**20 rev1y ago](https://www.amazon.com/dp/B0DT7MFKF3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FREEZE DRIED RED CURRANTS - PACK 7 100% Natural RED CURRANTS Nothing Added Snack Pouch**Dona Maria Gourmet**$37.74**3.7★**▲ 157%**](https://www.amazon.com/dp/B0B5MBQCKL) [**VOTIVO 6.8oz Aromatic Candle-Clean Crisp White**Votivo**$33.64**4.7★**▲ 149%**](https://www.amazon.com/dp/B07D8W4VKW) [**Votivo White Tea & Bergamot 10 oz Signature Candle | Soy Wax Blend | Luxury Glass Jar & Box | Home Decor |Gifts | Highly Scented**Votivo**$43.00**3.0★**▲ 139%**](https://www.amazon.com/dp/B0DPR9LBJC) [**Votivo Red Currant Signature Reed Diffuser | Scented Home Fragrance Diffuser with Sticks Reed Oil and Glass Bottle | Decorative Air Freshener for Home Decor | 4 oz**Votivo**$43.50**4.5★**▲ 82%**](https://www.amazon.com/dp/B0DT89M2TK) [**Votivo Red Currant Tortoise Scented Candle | 22.7 oz Soy Wax Blend | Decorative Home Decor Tortoise Shell Pattern | 100 Hour Burn Time**Votivo**$69.56**4.0★**▲ 29%**](https://www.amazon.com/dp/B0DT7MFKF3)
**~~View all trending →~~**
## **What buyers say about red currant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**77%
*“very nice candle, lovely scent”*
**Brightness/Shine/Glow**4%
*“My favorite candle ever”*
**Color**2%
*“Love red current”*
**Quality-Overall**2%
*“Votivo is high quality”*
**Warmth**2%
*“Using the warmer makes the candle last much, much longer”*
**Gifting Purpose**2%
*“Also a great gift idea”*
**Ease Of Use**1%
*“The clips are easy to use”*
**Durability**1%
*“they last a long time”*
**Size-Overall**1%
*“Small and easy to place”*
### **What buyers complain about **
**Smell**58%
*“The scent is barely, barely there”*
**Value For Money**12%
*“it is not worth the price”*
**Durability**10%
*“Doesnt last long”*
**Functionality-Overall**4%
*“it did not work”*
**Strength**4%
*“Too strong”*
### **Top return reasons **
**Smell**83%
**Advertised Vs Actual Product**4%
**Value For Money**2%
**Size-Overall**2%
**Leak-Proof**2%
**Ease Of Use**2%
**Functionality-Overall**2%
**Display Colors**1%
**Maintenance And Repair**1%
## **Common questions**
- **Is red currant profitable to sell on Amazon United States?**
- The niche generates $145K/yr across 10 tracked products. 90-day search growth is -14.2%. Flapen's verdict: Skip it (47/100).
- **How competitive is the red currant niche?**
- 2 brands and 7 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in red currant?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 1.1%.
- **When does demand for red currant peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the red currant niche?**
- Listings span $8.92–$69.56; the average listing price is $35.38 (sweet spot $15–$100). The average incumbent carries 149 reviews — the moat a new listing must climb.
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