---
title: "Red Coffee Maker — $240K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/red-coffee-maker"
last_updated: "2026-08-10T14:46:06.422Z"
locale: en
meta:
description: "Niche score 46/100 · $240K/yr market · 168K searches/yr · $66.85 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 46/100 · $240K/yr market · 168K searches/yr · $66.85 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Red Coffee Maker — $240K/yr Amazon US Niche (2026) - Flapen"
---
# **red coffee maker**
**Skip it**
Soft demand (-13.7% this quarter) — this niche doesn't clear our bar today.
Market size 45Growth 18Conversion 27Competition 44Returns 53Price range 30Avg price 87Brand share 56Review moat 23Quality gap 92
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$66.85**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$240K**
$240K/yr · 168K searches
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$19.66–$283.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****7,377.96**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-13.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, red coffee maker is a $240K/yr Amazon United States market (168K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **red coffee maker market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$201K–$267K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#220**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **72%**
- **Out of stock**
- **15.7%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**50**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 95%
**Open market**
**20%**
- MUELLER HOME20% - Nostalgia16% - Better Chef14% - SHARDOR12% - Koolatron10% - EUROSTAR9%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.7% search growth over the last 90 days.
7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/red-coffee-maker/trend)
## **Top red coffee maker search terms**
- **red coffee maker**108K/yr-16.4%1.8% conv. - **coffee maker red**20K/yr-14.1%1.9% conv. - **red coffee pot**16K/yr-5.1%2.6% conv. - **red coffee maker 12 cup**9K/yr+12.7%1.9% conv. - **cafetera roja**5K/yr+5.6%0.3% conv. - **red coffee makers**5K/yr-10.9%1.7% conv. - **mr coffee 12 cup coffee maker red**4K/yr-35.0%2.3% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/red-coffee-maker/search-terms)
## **Top red coffee maker products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$12K10%$24K15%$36K20%$48K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MUELLER HOME 12-Cup Red Coffee Maker**MUELLER HOME**$36.82**4.2★9,055 rev](https://www.amazon.com/dp/B0DJRN24YK) [2**Better Chef Programmable 12-Cup Coffee Maker | 1-4 Cup Setting | Auto-Pause to Serve | 2hr Keep Warm | Perma-Filter | Stainless (Red)**Better Chef**$37.74**3.6★278 rev](https://www.amazon.com/dp/B005Y4MQIQ) [3**SHARDOR 10-Cup Programmable Coffee Maker Regular & Strong Brew Drip Coffee Machine for Home and Office Auto Shut Off Permanent Filter (red)**SHARDOR**$41.74**4.3★1,551 rev](https://www.amazon.com/dp/B0FDWW19C1) [4**Nostalgia Retro 12-Cup Programmable Coffee Maker With LED Display Automatic Shut-Off & Keep Warm Pause-And-Serve Function Red**Nostalgia**$74.81**4.1★4,971 rev](https://www.amazon.com/dp/B0BFJVDRH9) [5**EUROSTAR 12 Cup Coffeemaker**EUROSTAR**$29.57**3.2★14 rev](https://www.amazon.com/dp/B0G8KZWL38)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KIDISLE Single Serve Coffee Maker for K Cup & Ground Coffee Hot & Iced 6-16oz Sizes 40oz Water Tank Reusable Filter Compact for Home Office Dorm Red**KIDISLE**$42.86**50 rev1mo ago](https://www.amazon.com/dp/B0GHNDRZP8) [**WATO FT Single Serve Coffee Maker 2 in 1 Brewer for K Pod & Ground Coffee 90s Rapid Brew 6 to 14oz Capacities with Auto Shut Off Small Compact Design for Home Office Travel Camping (Red)**WATO FT**$35.61**19 rev3mo ago](https://www.amazon.com/dp/B0GQZGBBPM) [**CHULUX Lite Single Serve Coffee Maker for K Cup with One Touch Brew Red**CHULUX**$37.43**228 rev3mo ago](https://www.amazon.com/dp/B0GFVK93PQ) [**Nostalgia Classic Retro 10 Cup Coffee Maker - One-Touch Drip Brew Reusable Filter - Anti-Drip Auto Shutoff & Time Display - Dishwasher Safe 50 oz Carafe - Red**Nostalgia**$57.70**2,217 rev6mo ago](https://www.amazon.com/dp/B0GGLXLZJZ) [**EUROSTAR 12 Cup Coffeemaker**EUROSTAR**$29.57**14 rev7mo ago](https://www.amazon.com/dp/B0G8KZWL38)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CHULUX Lite Single Serve Coffee Maker for K Cup with One Touch Brew Red**CHULUX**$37.43**4.1★**▲ 424%**](https://www.amazon.com/dp/B0GFVK93PQ) [**KIDISLE Single Serve Coffee Maker for K Cup & Ground Coffee Hot & Iced 6-16oz Sizes 40oz Water Tank Reusable Filter Compact for Home Office Dorm Red**KIDISLE**$42.86**4.0★**▲ 413%**](https://www.amazon.com/dp/B0GHNDRZP8) [**WATO FT Single Serve Coffee Maker 2 in 1 Brewer for K Pod & Ground Coffee 90s Rapid Brew 6 to 14oz Capacities with Auto Shut Off Small Compact Design for Home Office Travel Camping (Red)**WATO FT**$35.61**3.2★**▲ 409%**](https://www.amazon.com/dp/B0GQZGBBPM) [**Amazon Basics 5 Cup Drip Coffee Maker with Glass Coffee Pot (0.8 Qt) Auto Shut-off Auto Pause Removable Filter Basket Matte Black**Amazon Basics**$19.66**4.3★**▲ 194%**](https://www.amazon.com/dp/B0D9QFRJMX) [**EUROSTAR 12 Cup Coffeemaker**EUROSTAR**$29.57**3.2★**▲ 151%**](https://www.amazon.com/dp/B0G8KZWL38)
**~~View all trending →~~**
## **What buyers say about red coffee maker**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“Great deal”*
**Quality-Overall**13%
*“Quality Coffee Maker”*
**Ease Of Use**13%
*“Easy to operate”*
**Color**6%
*“The color is vibrant”*
**Size-Overall**5%
*“I love the size”*
**Advertised Vs Actual Product**5%
*“Exactly what I needed”*
**Ease Of Cleaning**3%
*“It cleans easily”*
**Efficiency**3%
*“Works Great”*
**Design-Overall**2%
*“slim design”*
**Filtration**2%
*“I like the permanent filter”*
### **What buyers complain about **
**Durability**22%
*“Didnt last”*
**Leak-Proof**11%
*“leaked all over”*
**Quality-Overall**9%
*“Cheap quality”*
**Functionality-Overall**7%
*“Didnt work”*
**Heating**6%
*“it comes out very hot”*
**Size-Overall**4%
*“the size is a little large”*
**Value For Money**4%
*“not worth the low price”*
**Design-Overall**2%
*“BAD DESIGN”*
**Filtration**2%
*“No filter”*
**Temperature Control**2%
*“Not hot”*
### **Top return reasons **
**Size-Overall**27%
**Functionality-Overall**16%
**Leak-Proof**10%
**Heating**6%
**Advertised Vs Actual Product**5%
**Quality-Overall**5%
**Filtration**4%
**Value For Money**4%
**Color**3%
**Material Quality**2%
## **Common questions**
- **Is red coffee maker profitable to sell on Amazon United States?**
- The niche generates $240K/yr across 25 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the red coffee maker niche?**
- 18 brands and 50 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in red coffee maker?**
- Top complaints mined from reviews: Durability, Leak-Proof, Quality-Overall. The return rate is 2.9%.
- **When does demand for red coffee maker peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the red coffee maker niche?**
- Listings span $19.66–$283.90; the average listing price is $66.85 (sweet spot $15–$100). The average incumbent carries 7,378 reviews — the moat a new listing must climb.
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