---
title: "Rectangle Cake Pan — $126K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/rectangle-cake-pan"
last_updated: "2026-08-10T09:52:40.336Z"
locale: en
meta:
description: "Niche score 57/100 · $126K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 57/100 · $126K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Rectangle Cake Pan — $126K/yr Amazon US Niche (2026) - Flapen"
---
# **rectangle cake pan**
**Worth a look**
Shows a sweet-spot price point ($22.86 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 29Growth 50Conversion 34Competition 81Returns 66Price range 84Avg price 95Brand share 78Review moat 48Quality gap 35
**Avg price**
**Incredible****$22.86**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.28–$65.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+19.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,722.47**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$126K**
$126K/yr · 204K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, rectangle cake pan is a $126K/yr Amazon United States market (204K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Sep. Verdict: Worth a look — 57/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rectangle cake pan market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$137K–$183K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#210**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**31 **▲rising
**Sellers**
**98**
**Top-5 brand share**
**57%**
Top 20: 93%
**Top-5 click share**
**34%**
Top 20: 75%
**Open market**
**37%**
- GoodCook18% - Wilton10% - Blushtier10% - Farberware10% - Winco9% - TMWEFUSC6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +19.9% search growth over the last 90 days.
10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/rectangle-cake-pan/trend)
## **Top rectangle cake pan search terms**
- **rectangle cake pan**60K/yr+11.0%1.6% conv. - **molde rectangular para pastel**15K/yr+172.2%0.8% conv. - **rectangular cake pan**24K/yr+19.8%1.8% conv. - **cake pan rectangle**16K/yr+40.2%2.2% conv. - **rectangle baking pan**17K/yr-2.3%1.5% conv. - **moldes rectangulares para pastel**6K/yr+365.5%0.4% conv. - **long cake pan**7K/yr+11.7%1.3% conv. - **moldes rectangulares para hornear**7K/yr+21.6%0.4% conv. - **rectangular baking cake pans**9K/yr-58.2%2.7% conv. - **molde rectangular para hornear**7K/yr-8.8%1.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/rectangle-cake-pan/search-terms)
## **Top rectangle cake pan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$8K9%$11K12%$15K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Blushtier 2 Pack Nonstick Rectangle Tiramisu Cake Pan with Acrylic Lid and 2 Metal Spatula Removable Frame 304 Stainless Steel Cake Baking Molds for Tiramisu Cheesecake Mousse**Blushtier**$39.22**4.6★68 rev](https://www.amazon.com/dp/B0FP5CX7MV) [2**GoodCook Set of 2 Extra Large 13 x 5 Nonstick Steel Bread Loaf Pans Gray - Set of Two Loaf Pans Even Heat Distribution Scratch-Resistant Nonstick Coating Durable Construction Easy to Clean**GoodCook**$15.30**4.7★2,704 rev](https://www.amazon.com/dp/B0B9J2TTMS) [3**Farberware Nonstick 9x13 Baking Pan - Warp-Resistant Brownie Cake Pan**Farberware**$13.66**4.7★9,716 rev](https://www.amazon.com/dp/B00008W70F) [4**Wilton Aluminum Sheet Cake Pan Even Heating 11 x 15 in. 2-Inch Deep**Wilton**$18.88**4.6★2,189 rev](https://www.amazon.com/dp/B0000VMFCU) [5**TMWEFUSC Tiramisu Pan Rectangle Cake Mold One Side Removable Short Frame**TMWEFUSC**$18.45**4.5★86 rev](https://www.amazon.com/dp/B0F6BV2612)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Truzoig Tiramisu Pan Rectangle Cake Pan with Removable Frame & Non-Stick Coating Rectangle Cake Pan for Cheesecake Mousse Lasagna Baking Tray for Home & Commercial Use**Truzoig**$16.91**6 rev4mo ago](https://www.amazon.com/dp/B0GCYTWQLC) [**KongTiva Rectangular Mousse Cake Mold Stainless Steel Heavy Duty Adjustable Rectangle Shaped Cake Cutter Tiramisu Pan Extensible Pastry DIY Baking Tool for Baking Accessories - 10 * 7in**KongTiva**$17.34**2 rev4mo ago](https://www.amazon.com/dp/B0GL7WNDX6) [**Blushtier 2 Pack Nonstick Rectangle Tiramisu Cake Pan with Acrylic Lid and 2 Metal Spatula Removable Frame 304 Stainless Steel Cake Baking Molds for Tiramisu Cheesecake Mousse**Blushtier**$39.22**68 rev11mo ago](https://www.amazon.com/dp/B0FP5CX7MV) [**Hnvdkln Tiramisu Pan Nonstick Rectangle Cake Mold- Aluminum Alloy Baking Pan with Detachable Frame and Spatula for Tiramisu Cheesecake Mousse Lasagna Cold Desserts**Hnvdkln**$18.89**13 rev1y ago](https://www.amazon.com/dp/B0FGPL7WJL) [**E-far Loaf Pan for Homemade Bread-2 Pack 12 x 5 Large Stainless Steel Loaf Pans Long Metal Bread Baking Mold for Banana Cake Meatloaf Sourdough Lasagna Nontoxic & Dishwasher Safe**E-far**$20.21**1,362 rev1y ago](https://www.amazon.com/dp/B0FG2TY6MH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TeamFar Loaf Pan 12 x 5 Inch Stainless Steel Loaf Pans for Baking Bread**TeamFar**$18.53**4.7★**▲ 188%**](https://www.amazon.com/dp/B0F62DSZDG) [**E-far Loaf Pan for Homemade Bread-2 Pack 12 x 5 Large Stainless Steel Loaf Pans Long Metal Bread Baking Mold for Banana Cake Meatloaf Sourdough Lasagna Nontoxic & Dishwasher Safe**E-far**$20.21**4.6★**▲ 171%**](https://www.amazon.com/dp/B0FG2TY6MH) [**KongTiva Rectangular Mousse Cake Mold Stainless Steel Heavy Duty Adjustable Rectangle Shaped Cake Cutter Tiramisu Pan Extensible Pastry DIY Baking Tool for Baking Accessories - 10 * 7in**KongTiva**$17.34**5.0★**▲ 145%**](https://www.amazon.com/dp/B0GL7WNDX6) [**Wilton Nonstick Rectangle Cake Pan Tiramisu & Cheesecake Mold Rectangular Baking Tray**YLMFTNU**$7.28**4.7★**▲ 139%**](https://www.amazon.com/dp/B0DKXSP748) [**Pullman Pan 2 Lb Capacity 16x4x4 Glazed Aluminized Steel**Winco**$19.96**4.6★**▲ 126%**](https://www.amazon.com/dp/B08CQJ7FCB)
**~~View all trending →~~**
## **What buyers say about rectangle cake pan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Baking**18%
*“Perfect for bread baking”*
**Quality-Overall**14%
*“These pans are high quality”*
**Size-Overall**10%
*“Love the size”*
**Ease Of Cleaning**10%
*“fairly easy to clean up”*
**Value For Money**7%
*“Good deal”*
**Cooking Experience**6%
*“Food cooks well and evenly”*
**Non-Stick Coating**4%
*“Good quality, non stick and easy to use”*
**Advertised Vs Actual Product**4%
*“Exactly as shown”*
**Strength**3%
*“Sturdy pans”*
**Durability**3%
*“The pans are durable”*
### **What buyers complain about **
**Size-Overall**16%
*“The size isnt what I expected”*
**Rusts/Corrodes**15%
*“They do Rust”*
**Quality-Overall**7%
*“Bad Quality”*
**Adhesion/Stickiness**5%
*“Not non stick”*
**Durability**4%
*“Not durable”*
**Advertised Vs Actual Product**4%
*“misleading description”*
**Ease Of Use**4%
*“The lid can be a little difficult to take off”*
**Thickness**3%
*“Not deep enough”*
**Non-Stick Coating**3%
*“Not very good non stick”*
**Dishwasher Safe**3%
*“it started rusting after being washed in the dishwasher”*
### **Top return reasons **
**Size-Overall**73%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Quality-Overall**2%
**Scratch Resistance**2%
**Functionality-Overall**1%
**Material Quality**1%
**Rusts/Corrodes**1%
**Adhesion/Stickiness**1%
**Thin**1%
## **Common questions**
- **Is rectangle cake pan profitable to sell on Amazon United States?**
- The niche generates $126K/yr across 49 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is +19.9%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the rectangle cake pan niche?**
- 31 brands and 98 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in rectangle cake pan?**
- Top complaints mined from reviews: Size-Overall, Rusts/Corrodes, Quality-Overall. The return rate is 2.4%.
- **When does demand for rectangle cake pan peak?**
- Demand peaks in Sep; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the rectangle cake pan niche?**
- Listings span $7.28–$65.75; the average listing price is $22.86 (sweet spot $15–$100). The average incumbent carries 1,722 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 75 [**4th of july party supplies**](https://flapen.com/research/us/home-kitchen/4th-of-july-party-supplies)$240K/yr>1,000%**Worth a look**- 75 [**desk goose**](https://flapen.com/research/us/home-kitchen/desk-goose)$2.2M/yr+40.7%**Launch it**- 75 [**fall candles**](https://flapen.com/research/us/home-kitchen/fall-candles)$620K/yr+155.9%**Worth a look**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)