---
title: "Is Rainbow Towel Worth Selling on Amazon US? — $917/mo"
canonical_url: "https://flapen.com/research/us/home-kitchen/rainbow-towel"
last_updated: "2026-09-18T17:52:31.582Z"
locale: en
meta:
  description: "Rainbow Towel Amazon US estimated sales data: $917/month, +53.8% growth, $23.67 avg price. Worth selling? See the verdict."
  "og:description": "Rainbow Towel Amazon US estimated sales data: $917/month, +53.8% growth, $23.67 avg price. Worth selling? See the verdict."
  "og:title": "Is Rainbow Towel Worth Selling on Amazon US? — $917/mo"
---

OverviewNichesProductsSearch terms

Flapen Score ## Rainbow Towel against its category The dotted line is the Home & Kitchen average. Past it, Rainbow Towel is stronger. Inside it, weaker.Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality GapThis niche Category average [**See the method **](https://flapen.com/science) Market ## The Rainbow Towel market on Amazon at a glance Shoppers on Amazon United States searched for Rainbow Towel 47K times last year and spent an estimated $11K. The top 5 brands take 42% of clicks. Demand peaks in Jun–Jul. Flapen scores it 62 out of 100, a Maybe. 01 · Demand ### An estimated 1.0% of those searches ended in a purchase. Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +53.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.<dl><dt>Searches, last 12 months</dt><dd>47K</dd><dt>Growth, 90 days vs prior 90</dt><dd>+53.8%</dd><dt>Conversion, latest week</dt><dd>1.0%</dd><dt>Market size, estimated</dt><dd>$11Ka year</dd><dt>Peak month</dt><dd>June2.4× the quietest month</dd><dt>Top search term</dt><dd>rainbow beach towel8K searches a year</dd></dl>02 · Price ### A sale here is worth $23.67. Listings sell for $23.67 on average, from $10.15 to $93.10. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $23.67 that is $0 to $2K a year per listing.<dl><dt>Average price</dt><dd>$23.67inside the $15 to $100 sweet spot</dd><dt>Price range</dt><dd>$10.15–$93.10</dd><dt>Amazon United States median price</dt><dd>$24.38across 115,062 niches</dd><dt>Units sold a year</dt><dd>750–1K</dd><dt>Units per listing a year</dt><dd>0–100</dd><dt>Revenue per listing a year</dt><dd>$0–$2K</dd><dt>Returns</dt><dd>2.0%of orders · Amazon United States median 2.1%</dd></dl>03 · Entry bar ### The bar here is low. 82% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #680 within Towels. It carries 1,117 reviews at 4.28 stars, so a new listing needs social proof before a better product.<dl><dt>Sponsored listings</dt><dd>82%</dd><dt>Prime listings</dt><dd>95%</dd><dt>Out of stock, average day</dt><dd>4.1%</dd><dt>Average rank</dt><dd>#680in Towels</dd><dt>Average rating</dt><dd>4.28 starsAmazon United States average 4.42 stars</dd><dt>Average reviews</dt><dd>1,117per listing</dd><dt>Listings tracked</dt><dd>78</dd></dl>04 · Newcomers ### 0 of last year's 17 launches cleared the first-year sales bar. 17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.<dl><dt>Launched, last 12 months</dt><dd>17</dd><dt>Successful launches</dt><dd>0Amazon's first-year sales bar</dd><dt>Average brand age</dt><dd>36 months</dd></dl>Products ## Top Rainbow Towel products & what they sell for Every tracked product: its share of the shelf, its reviews, and its price.**Sign in to see the products** The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone. [Sign in](https://flapen.com/auth/login) Competition ## Competition: brands, sellers & click share The top 5 products take only 28% of clicks. An open shelf where new products get seen. Brands**58 **▲rising Sellers**63** Top-5 brand share**42%** Top 20: 78% Top-5 click share**28%** Top 20: 64% Open market**54%**- Brand 114% - Brand 29% - Brand 38% - Brand 46% - Brand 55% - Brand 64% Demand ## Rainbow Towel search demand Weekly searches over the year, seasonality beneath. Pick a range.3M6M1YAll2K1KBlack Friday '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay Peak months: Jun, Jul · busiest ÷ quietest = 2.4× Search terms ## Top Rainbow Towel search terms shoppers use The exact words shoppers type, with yearly volume, growth, and conversion.90D1Y - **rainbow beach towel**8K/yr+123.6%2.5% conv. - **rainbow bath towels**10K/yr+42.6%0.6% conv. - **rainbow towels**8K/yr+49.8%0.7% conv. - **rainbow towel**7K/yr+48.3%1.7% conv. - **pride beach towel**2K/yr+519.7%2.9% conv. - **rainbow towels for bathroom**4K/yr-18.0%0.7% conv. - **rainbow bath towel**3K/yr-2.1%1.1% conv. - **rainbow hand towel**3K/yr+6.4%1.3% conv. - **rainbow towel set**3K/yr+10.8%0.5% conv. Reviews and returns ## What reviews say buyers love and hate about Rainbow Towel We read the reviews and the return reasons for every product selling here.**21%**of positive reviews mention “Color”**18%**of negative reviews mention “Quality-Overall”**2.0%**of orders come back > **“sadly the quality has diminished” **_A buyer, on “Quality-Overall”18% of negative reviews mention the same topic_ Every topic ### Every topic buyers talk about, one row each. Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote. 16 topics**Negative****Positive****Quality-Overall**−0.1618%8%14% of returns“sadly the quality has diminished”**Color**+1.4521%7% of returns“Beautiful colors”**Thickness**−0.0512%4%5% of returns“Thin as a bedsheet”**Size-Overall**+0.495%8%14% of returns“just the right size”**Soft Feel**—13%“soft and absorbent”**Absorbency**—6%5%2% of returns“Not absorbing”**Value For Money**+0.333%7%4% of returns“Excellent value”**Washability**−0.046%3%“so not easy to wash”**Pilling/Linting**−0.107%“Lots of lint”**Durability**−0.044%“I have a concern with durability however”**Thin**−0.044%24% of returns“Very thin”**Material Quality**−0.044%10% of returns“Very cheap material and thin”**Quick Drying**—2%“Perfect size and thickness for drying”**Water Resistance**+0.192%“I think they are nice and large and somewhat water absorbing”**Advertised Vs Actual Product**—4% of returnsReturn reason only. No review mentions it.**Wet Cleaning**—2% of returnsReturn reason only. No review mentions it.Expand all rows Keep looking ## Related niches Niches in the same category that score near this one. Research these next. [All Home & Kitchen niches](https://flapen.com/research/us/home-kitchen/niches) [<h4>**Canning Lids**</h4>**$1.5M**/yr**+93.0%**](https://flapen.com/research/us/home-kitchen/canning-lids) [<h4>**10000 Btu Window Air Conditioner**</h4>**$2.2M**/yr**+199.1%**](https://flapen.com/research/us/home-kitchen/10000-btu-window-air-conditioner) [<h4>**Green Graduation Decorations Class of 2023**</h4>**$190K**/yr**+184.6%**](https://flapen.com/research/us/home-kitchen/green-graduation-decorations-class-of-2023) [<h4>**4th of July Float Decorations**</h4>**$77K**/yr**>1,000%**](https://flapen.com/research/us/home-kitchen/4th-of-july-float-decorations) [<h4>**Fall Candles**</h4>**$620K**/yr**+155.9%**](https://flapen.com/research/us/home-kitchen/fall-candles) ### **Best Flapen score** The highest-scoring niches we track right now, across every category. [**All tracked niches**](https://flapen.com/research/niches) [<h4>**Squirrel Repellent**</h4>**$2.3M**/yr**+140.5%**](https://flapen.com/research/us/patio-lawn-garden/squirrel-repellent) [<h4>**Tomato Cage**</h4>**$4.4M**/yr**+261.3%**](https://flapen.com/research/us/patio-lawn-garden/tomato-cage) [<h4>**Mole Repellent for Lawns**</h4>**$3.6M**/yr**+155.2%**](https://flapen.com/research/us/patio-lawn-garden/mole-repellent-for-lawns) [<h4>**America 250 Flag**</h4>**$2.3M**/yr**+389.5%**](https://flapen.com/research/us/patio-lawn-garden/america-250-flag) [<h4>**Jet Nozzle High Pressure Hose Nozzle**</h4>**$1.5M**/yr**+628.3%**](https://flapen.com/research/us/patio-lawn-garden/jet-nozzle-high-pressure-hose-nozzle) FAQ ## Common Rainbow Towel questions Answered from the same tracked data.Is Rainbow Towel profitable to sell on Amazon United States? Flapen scores Rainbow Towel 62 out of 100 on Amazon United States, a Maybe. Shoppers spend $11K a year across 78 tracked products. 0 of the 17 products launched in the last year cleared the first-year sales bar. Search demand grew +53.8% in the last 90 days.How competitive is the Rainbow Towel niche on Amazon United States? 58 brands and 63 sellers compete in Rainbow Towel on Amazon United States. The top 5 Rainbow Towel products take 28% of clicks, and the top 5 brands take 42%.What do buyers complain about in Rainbow Towel? Rainbow Towel buyers on Amazon United States complain most about Quality-Overall, Thickness, and Pilling/Linting. An estimated 2.0% of orders come back.When does demand for Rainbow Towel peak? Search demand for Rainbow Towel on Amazon United States peaks in Jun–Jul, and the busiest month runs 2.4× the quietest.What does it cost to enter the Rainbow Towel niche? Rainbow Towel sells for $23.67 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $10.15 to $93.10. The average product has 1,117 reviews, the count a new listing must catch up to.