---
title: "Products — quilt - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/quilt/products"
last_updated: "2026-07-21T06:46:15.273Z"
locale: en
meta:
  description: "quilt clears our launch bar: a $4.2M/yr market growing +5.3% this quarter with returns at 2.9%. Data updated Jul 2026."
  "og:description": "quilt clears our launch bar: a $4.2M/yr market growing +5.3% this quarter with returns at 2.9%. Data updated Jul 2026."
  "og:title": "Products — quilt - Flapen"
---

# **quilt**

**Launch it**

A $4.2M/yr market growing +5.3% this quarter with returns at 2.9% — clears our launch bar.

Market size 97Growth 32Conversion 15Competition 79Returns 52Price range 72Avg price 95Brand share 77Review moat 18Quality gap 37

**Market size**

**Incredible****$4.2M**

$4.2M/yr · 8.6M searches

**Avg price**

**Incredible****$39.79**

avg listing price — sweet spot $15–$100

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Price range**

**Good****$20.53–$131.31**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.9%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+5.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****17,323.58**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale