---
title: "quilt — $4.2M/yr Amazon United States Niche, Score 58/100 - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/quilt"
last_updated: "2026-07-20T19:32:15.942Z"
locale: en
meta:
description: "quilt clears our launch bar: a $4.2M/yr market growing +5.3% this quarter with returns at 2.9%. Data updated Jul 2026."
"og:description": "quilt clears our launch bar: a $4.2M/yr market growing +5.3% this quarter with returns at 2.9%. Data updated Jul 2026."
"og:title": "quilt — $4.2M/yr Amazon United States Niche, Score 58/100 - Flapen"
---
# **quilt**
**Launch it**
A $4.2M/yr market growing +5.3% this quarter with returns at 2.9% — clears our launch bar.
Market size 97Growth 32Conversion 15Competition 79Returns 52Price range 72Avg price 95Brand share 77Review moat 18Quality gap 37
**Market size**
**Incredible****$4.2M**
$4.2M/yr · 8.6M searches
**Avg price**
**Incredible****$39.79**
avg listing price — sweet spot $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$20.53–$131.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.9%**
return rate — above 6% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+5.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****17,323.58**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, quilt is a $4.2M/yr Amazon United States market (8.6M searches/yr). The top 5 brands hold 58% of demand. Verdict: Launch it — 58/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **125K–150K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$5.0M–$6.0M**
- units × avg price
- **Launch success**
- **83%**
- 5 of 6 new (360d)
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **171 days**
## **Competition**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**33 **▲rising
**Sellers**
**47**
**Top-5 brand share**
**58%**
Top 20: 90%
**Top-5 click share**
**36%**
Top 20: 66%
**Open market**
**38%**
- Bedsure32% - Utopia Bedding12% - Love's cabin6% - CozyLux5% - Exclusivo Mezcla4% - WDCOZY3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.3% search growth over the last 90 days.
450K350KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/quilt/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$127K6%$254K9%$381K12%$508K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 59 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bedsure Comforter Duvet Insert - Quilted Comforters Queen Size All Season Duvet GentleSoft Down Alternative Bedding Blanket with 8 Tabs Gifts for Women/Men White Queen 88 x 88 Inches**Bedsure**$31.32**4.7★76,669 rev](https://www.amazon.com/dp/B07YKLSMFM) [2**Utopia Bedding Queen Comforter Duvet Insert Quilted White Comforter with Corner Tabs Box Stitched Down Alternative Comforters Queen Size 88 x 88 inches**Utopia Bedding**$26.41**4.6★155,570 rev](https://www.amazon.com/dp/B00S1TC442) [3**Loves cabin Quilts for Queen Bed Blue Bedspreads - Soft Bed Summer Lightweight Bedspread Comforter - Modern Style Coin Pattern Coverlet for All Season - 3 Pieces (1 Quilt 2 Pillow Shams)**Love's cabin**$28.13**4.6★21,959 rev](https://www.amazon.com/dp/B08LDD8HBW) [4**CozyLux Queen Comforter Set White 7 Pieces Seersucker Textured Luxury Bed in a Bag Queen All Seasons Soft Bedding Sets with Down Alternative Comforter Sheets Pillowcases & Shams Bedroom Bed Set**CozyLux**$38.56**4.5★10,658 rev](https://www.amazon.com/dp/B08CRNCJFC) [5**Bedsure Queen Comforter Set White Soft Prewashed Bedding for All Seasons 3 Pieces GentleSoft Bed Set 1 Lightweight Comforter (90x90) and 2 Pillowcases (20x26)**Bedsure**$35.36**4.4★9,430 rev](https://www.amazon.com/dp/B0CGLPNL77)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mellow Marshmellow Comforter Full/Queen - Extra Fluffy Double-Stuffed Down Alternative Duvet Insert All-Season Temperature-Balancing Oeko-TEX Class I Fabric Box-Stitch Machine Washable**Mellow**$131.31**205 rev4mo ago](https://www.amazon.com/dp/B0GQWK2D7L) [**Martha Stewart Luxury White Goose Feathers Down Fiber Duvet Insert Queen Size - Hotel Collection 100% Cotton Comforter All Season Medium Warmth Breathable Hypoallergenic 90 x 90 Inch**Martha Stewart**$72.82**47 rev5mo ago](https://www.amazon.com/dp/B0GK872R6F) [**HIMEET Queen Comforter Set 3 Piece 270GSM Down Alternative Fill Oeko-TEX Certified Quilted with 8 Corner Ties All Season Bedroom Decor Bedding 1 Comforter (90x90) with 2 Pillowcases White**HIMEET**$21.43**82 rev6mo ago](https://www.amazon.com/dp/B0GFTB6M7B) [**Bedsure Queen Comforter Set White Soft Prewashed Queen Size Bedding Quilted Comforter with Cloud Design Down Alternative Comforter for All Seasons 3 Pieces Bed Set with 2 Pillow Shams**Bedsure**$25.24**288 rev7mo ago](https://www.amazon.com/dp/B0FJY8KGZJ) [**Bedsure Quilts Queen Size - Queen Quilt Bedding Set Bedspread Coverlet Comforter Lightweight Neutral Striped Bedding 3-Piece Set with 90x96 Coverlet & 2 Pillow Shams All-Season Soft Microfiber**Bedsure**$45.78**1,245 rev8mo ago](https://www.amazon.com/dp/B0FH51CVXT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bedsure Quilts Queen Size - Queen Quilt Bedding Set Bedspread Coverlet Comforter Lightweight Neutral Striped Bedding 3-Piece Set with 90x96 Coverlet & 2 Pillow Shams All-Season Soft Microfiber**Bedsure**$45.78**4.6★**▲ 309%**](https://www.amazon.com/dp/B0FH51CVXT) [**Mellow Marshmellow Comforter Full/Queen - Extra Fluffy Double-Stuffed Down Alternative Duvet Insert All-Season Temperature-Balancing Oeko-TEX Class I Fabric Box-Stitch Machine Washable**Mellow**$131.31**4.5★**▲ 306%**](https://www.amazon.com/dp/B0GQWK2D7L) [**HIMEET Queen Comforter Set 3 Piece 270GSM Down Alternative Fill Oeko-TEX Certified Quilted with 8 Corner Ties All Season Bedroom Decor Bedding 1 Comforter (90x90) with 2 Pillowcases White**HIMEET**$21.43**4.5★**▲ 296%**](https://www.amazon.com/dp/B0GFTB6M7B) [**Martha Stewart Luxury White Goose Feathers Down Fiber Duvet Insert Queen Size - Hotel Collection 100% Cotton Comforter All Season Medium Warmth Breathable Hypoallergenic 90 x 90 Inch**Martha Stewart**$72.82**4.6★**▲ 285%**](https://www.amazon.com/dp/B0GK872R6F) [**WDCOZY Queen Size Quilts Bedding Sets with 2 Pillow Shams Lightweight Soft Bedspread Coverlet Quilted Blanket Thin Comforter Bed Cover for All Season 3 Pieces 90x90 inches Moss Green**WDCOZY**$42.04**4.4★**▲ 254%**](https://www.amazon.com/dp/B0FCLC6282)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**16%
*“Light weight comfortable”*
**Soft Feel**15%
*“Soft and fluffy”*
**Quality-Overall**10%
*“Amazing Quality”*
**Warmth**8%
*“Keeps me warm”*
**Value For Money**7%
*“Great deal”*
**Weight Light**7%
*“great lightweight comforter”*
**Color**5%
*“Beautiful green”*
**Size-Overall**5%
*“Fits bed well”*
**Advertised Vs Actual Product**3%
*“As described”*
**Fluffiness**3%
*“soft and fluffy”*
### **What buyers complain about **
**Thickness**9%
*“Not as thick as it appeared”*
**Quality-Overall**9%
*“Awful quality”*
**Size-Overall**6%
*“TOO SHORT”*
**Advertised Vs Actual Product**5%
*“Misleading description”*
**Material Quality**4%
*“Terrible material”*
**Fluffiness**4%
*“it did not fluff as advertised”*
**Comfort-Overall**3%
*“Not Very Comfortable”*
**Durability**3%
*“Already coming apart”*
**Washability**3%
*“Clumpy After One Wash”*
**Color**3%
*“The color is off”*
### **Top return reasons **
**Size-Overall**24%
**Color**16%
**Thin**9%
**Material Quality**8%
**Advertised Vs Actual Product**7%
**Comfort-Overall**5%
**Quality-Overall**5%
**Value For Money**3%
**Warmth**3%
**Stain Resistance**2%
## **Common questions**
- **Is quilt profitable to sell on Amazon United States?**
- The niche generates $4.2M/yr across 59 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +5.3%. Flapen's verdict: Launch it (58/100).
- **How competitive is the quilt niche?**
- 33 brands and 47 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in quilt?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 2.9%.
- **When does demand for quilt peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the quilt niche?**
- Listings span $20.53–$131.31; the average listing price is $39.79 (sweet spot $15–$100). The average incumbent carries 17,324 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 68 [**bulk beach towels 12 pack**](https://flapen.com/research/us/home-kitchen/bulk-beach-towels-12-pack)$34K/yr+160.7%**Worth a look**- 68 [**coloring blanket**](https://flapen.com/research/us/home-kitchen/coloring-blanket)$488K/yr+269.8%**Worth a look**- 68 [**congratulations balloons**](https://flapen.com/research/us/home-kitchen/congratulations-balloons)$153K/yr+583.7%**Worth a look**- 68 [**light blue towels**](https://flapen.com/research/us/home-kitchen/light-blue-towels)$411K/yr+14.9%**Worth a look**- 68 [**grandpa blanket**](https://flapen.com/research/us/home-kitchen/grandpa-blanket)$38K/yr+115.7%**Worth a look**- 69 [**stone bath mat**](https://flapen.com/research/us/home-kitchen/stone-bath-mat)$4.8M/yr+31.8%**Launch it**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)