---
title: "Quilt Blanket — $49K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/quilt-blanket"
last_updated: "2026-08-10T10:52:54.526Z"
locale: en
meta:
description: "Niche score 41/100 · $49K/yr market · 269K searches/yr · $30.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $49K/yr market · 269K searches/yr · $30.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Quilt Blanket — $49K/yr Amazon US Niche (2026) - Flapen"
---
# **quilt blanket**
**Skip it**
Weak search conversion (0.6%) — this niche doesn't clear our bar today.
Market size 12Growth 23Conversion 8Competition 74Returns 33Price range 93Avg price 95Brand share 59Review moat 53Quality gap 28
**Avg price**
**Incredible****$30.18**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.13–$49.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,362.87**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$49K**
$49K/yr · 269K searches
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, quilt blanket is a $49K/yr Amazon United States market (269K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **quilt blanket market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$60K–$75K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#1,124**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▲rising
**Sellers**
**38**
**Top-5 brand share**
**69%**
Top 20: 96%
**Top-5 click share**
**41%**
Top 20: 78%
**Open market**
**27%**
- Greenland Home Fashions30% - Exclusivo Mezcla19% - Madison Park9% - Cozy Line Home Fashions6% - Cozyholy5% - vctops4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.
15K10KHoliday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/quilt-blanket/trend)
## **Top quilt blanket search terms**
- **quilted throws**29K/yr-7.6%0.6% conv. - **patchwork blanket**23K/yr+12.6%0.2% conv. - **patchwork throw blanket**16K/yr+15.5%0.4% conv. - **throw quilts for couch**18K/yr-5.5%0.7% conv. - **lap quilt**19K/yr-17.5%0.9% conv. - **cotton quilted throw**15K/yr-4.3%0.3% conv. - **cotton quilt throw**13K/yr+29.9%0.4% conv. - **quilt throws**15K/yr+7.5%0.6% conv. - **patchwork quilt throw**12K/yr+3.7%0.6% conv. - **throw quilts**13K/yr-7.7%0.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/quilt-blanket/search-terms)
## **Top quilt blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$3K9%$4K12%$6K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Greenland Home Blooming Prairie Quilted Patchwork Throw**Greenland Home Fashions**$31.25**4.6★2,508 rev](https://www.amazon.com/dp/B003U3QT2C) [2**Exclusivo Mezcla 50x 60 Quilted Throw Blanket- Microfiber Quilt Throw with Boho Patchwork Pattern Reversible Camel Versatile Lap Quilt for All Seasons Lightweight Throws for Bed/Couch/Sofa**Exclusivo Mezcla**$21.50**4.5★4,134 rev](https://www.amazon.com/dp/B093F6Z8WG) [3**Cozy Line Home Fashions Vintage Floral Quilted Throw 100% Cotton Reversible All Season Throw (Blossom)**Cozy Line Home Fashions**$31.08**4.7★1,535 rev](https://www.amazon.com/dp/B081V6WJ4H) [4**Madison Park Luxe Quilted Throw Blanket - Damask Stitching Design Cotton Filled Spread Ultra Soft Cozy Bedding for Living Room Couch Sofa Bed 60x72 Scalloped Borders Cream**Madison Park**$27.40**4.6★2,310 rev](https://www.amazon.com/dp/B00NOOXMYA) [5**Cozyholy Original 100% Cotton Quilt Pink Floral Patchwork Quilts Quilted Throw Blanket Reversible Bedspread Coverlet Vintage Shabby Chic Cottage Bedding Quilt for Bed Couch Sofa**Cozyholy**$35.29**4.7★2,380 rev](https://www.amazon.com/dp/B083YTMXGN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hahafelt Boho Pastel Floral Throw Blanket Ultra Soft Fleece Patchwork Blanket for Couch and Bed Holiday Theme Cozy Throw Decoration Warm Gift for Spring Summer 50 x 60 Inches**Hahafelt**$20.15**26 rev5mo ago](https://www.amazon.com/dp/B0GJ3ZQQHN) [**vctops 100% Cotton Quilted Throw Blanket 50x60 Inch Floral Patchwork Reversible All Season Throw (Green B 50x60)**vctops**$41.63**53 rev6mo ago](https://www.amazon.com/dp/B0GCHP5CW2) [**Lumina Garden Quilted Throw Blanket 50x 60 Blue Floral Patchwork Quilt Throw Blanket Reversible Lightweight Shabby Farmhouse Lap Quilt for Couch Sofa Bed Decor**Lumina Garden**$25.26**19 rev7mo ago](https://www.amazon.com/dp/B0G5NZ54FD) [**vctops 100% Cotton Quilted Throw Blanket 50x60 Inch Floral Embroidered Reversible Patchwork All Season Throw (Blue 50x60)**vctops**$38.48**53 rev11mo ago](https://www.amazon.com/dp/B0FMXJ772W) [**FexNuvko Printed Faux Patchwork Americana Throw Blanket | Faux Quilt Look | Country Farmhouse Fleece Gifts for Women and Men | Rustic Home Decor for Couch and Bed | 40x50 inches**FexNuvko**$18.75**49 rev12mo ago](https://www.amazon.com/dp/B0FJ5Y8JJG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**vctops 100% Cotton Quilted Throw Blanket 50x60 Inch Floral Patchwork Reversible All Season Throw (Green B 50x60)**vctops**$41.63**4.8★**▲ 233%**](https://www.amazon.com/dp/B0GCHP5CW2) [**Lumina Garden Quilted Throw Blanket 50x 60 Blue Floral Patchwork Quilt Throw Blanket Reversible Lightweight Shabby Farmhouse Lap Quilt for Couch Sofa Bed Decor**Lumina Garden**$25.26**4.6★**▲ 216%**](https://www.amazon.com/dp/B0G5NZ54FD) [**Hahafelt Boho Pastel Floral Throw Blanket Ultra Soft Fleece Patchwork Blanket for Couch and Bed Holiday Theme Cozy Throw Decoration Warm Gift for Spring Summer 50 x 60 Inches**Hahafelt**$20.15**4.0★**▲ 206%**](https://www.amazon.com/dp/B0GJ3ZQQHN) [**vctops 100% Cotton Quilted Throw Blanket 50x60 Inch Floral Embroidered Reversible Patchwork All Season Throw (Blue 50x60)**vctops**$38.48**4.8★**▲ 132%**](https://www.amazon.com/dp/B0FMXJ772W) [**FexNuvko Printed Faux Patchwork Americana Throw Blanket | Faux Quilt Look | Country Farmhouse Fleece Gifts for Women and Men | Rustic Home Decor for Couch and Bed | 40x50 inches**FexNuvko**$18.75**4.3★**▲ 130%**](https://www.amazon.com/dp/B0FJ5Y8JJG)
**~~View all trending →~~**
## **What buyers say about quilt blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**12%
*“Amazingly soft”*
**Color**12%
*“Beautiful color”*
**Quality-Overall**10%
*“It seems like it has been really well made”*
**Weight Light**9%
*“This is a beautiful, lightweight blanket”*
**Warmth**6%
*“toasty warm”*
**Comfort-Overall**6%
*“Very comfortable”*
**Upholstery/Fabric Quality**4%
*“quality fabric”*
**Value For Money**4%
*“Worth the money”*
**Size-Overall**4%
*“this fits me perfectly”*
**Advertised Vs Actual Product**4%
*“Better than I expected”*
### **What buyers complain about **
**Size-Overall**15%
*“It's also a bit larger than most”*
**Thickness**13%
*“Not really thick enough like homemade ones”*
**Quality-Overall**4%
*“Low quality”*
**Smell**4%
*“Terrible smell”*
**Hard Feel**3%
*“Not As Soft As I Expected”*
**Value For Money**3%
*“I find it to be on the expensive side for this size”*
**Washability**3%
*“After washing, it is scratchy and rough and heavy”*
**Advertised Vs Actual Product**3%
*“So I'm not sure if it's 100 percent cotton as advertised”*
**Thin**3%
*“Thin”*
**Color**3%
*“wish now I tried a different color”*
### **Top return reasons **
**Size-Overall**31%
**Color**24%
**Thin**9%
**Material Quality**9%
**Advertised Vs Actual Product**5%
**Quality-Overall**4%
**Display Colors**3%
**Value For Money**2%
**Thickness**1%
**Hard Feel**1%
## **Common questions**
- **Is quilt blanket profitable to sell on Amazon United States?**
- The niche generates $49K/yr across 45 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Skip it (41/100).
- **How competitive is the quilt blanket niche?**
- 25 brands and 38 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in quilt blanket?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 4.4%.
- **When does demand for quilt blanket peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the quilt blanket niche?**
- Listings span $14.13–$49.54; the average listing price is $30.18 (sweet spot $15–$100). The average incumbent carries 1,363 reviews — the moat a new listing must climb.
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