---
title: "Purple Vase — $70K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/purple-vase"
last_updated: "2026-08-10T07:59:12.779Z"
locale: en
meta:
description: "Niche score 49/100 · $70K/yr market · 157K searches/yr · $24.65 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 49/100 · $70K/yr market · 157K searches/yr · $24.65 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Purple Vase — $70K/yr Amazon US Niche (2026) - Flapen"
---
# **purple vase**
**Skip it**
A small market ($70K/yr) — this niche doesn't clear our bar today.
Market size 17Growth 18Conversion 23Competition 84Returns 40Price range 85Avg price 95Brand share 94Review moat 79Quality gap 24
**Avg price**
**Incredible****$24.65**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****41%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$9.62–$53.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Review moat**
**Great****426.13**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-14.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$70K**
$70K/yr · 157K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, purple vase is a $70K/yr Amazon United States market (157K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Feb–May. Verdict: Skip it — 49/100.
Data updated Aug 3, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple vase market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$62K–$74K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#1,628**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **9.4%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**41 **▼falling
**Sellers**
**53**
**Top-5 brand share**
**41%**
Top 20: 78%
**Top-5 click share**
**31%**
Top 20: 67%
**Open market**
**59%**
- CEMABT18% - Ruckae7% - Royal Imports5% - QFkris4% - WHJY4% - 47th & Main4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.9% search growth over the last 90 days.
5K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, May · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/purple-vase/trend)
## **Top purple vase search terms**
- **purple vase**79K/yr-14.4%1.1% conv. - **purple vases**24K/yr-12.8%1.5% conv. - **purple flower vase**12K/yr-0.5%1.5% conv. - **purple glass vase**14K/yr-27.1%0.6% conv. - **lavender vase**9K/yr-14.6%1.0% conv. - **purple vases for flowers**9K/yr-29.6%2.1% conv. - **purple vases for centerpieces**6K/yr-19.8%1.4% conv. - **purple bud vase**4K/yr+9.0%1.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/purple-vase/search-terms)
## **Top purple vase products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$6K12%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CEMABT 9.5inch 3.4 lb Glass Vases for Flowers Unbreakable Thickened Morden vase for Tables Centerpieces Colorful Vintage and Clear Rose Large Flower vases for Bouquet Unique GiftsPurple**CEMABT**$17.82**4.7★1,593 rev](https://www.amazon.com/dp/B0CWP8GMJR) [2**CEMABT Glass Vases for FlowersThickened 3.4 lb Morden vases for Tables Centerpieces vase for Home Decor Crystal Colorful and Clear Rose Large Vases Christmas Day Gifts(Heavy Duty)**CEMABT**$14.69**4.7★1,593 rev](https://www.amazon.com/dp/B0C66J3F75) [3**Flower/Bud Glass Vase Decorative Centerpiece Home or Wedding by Royal Imports - 10x2 Plum**Royal Imports**$14.60**4.4★490 rev](https://www.amazon.com/dp/B004EHHY4A) [4**8 Blown Glass Flower Vase Decorative Modern Vase Centerpieces (Purple)**QFkris**$33.96**4.6★426 rev](https://www.amazon.com/dp/B0BXZZSHF2) [5**RUCKAE 12 Pack Glass Bud Vases Mini Flower Vase Small Vintage Vases for Centerpiece Table Wedding Decorations Home Decor Party(Purple)**Ruckae**$23.66**4.8★132 rev](https://www.amazon.com/dp/B0FY1LFK82)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Handmade Glass Vase with Porcelain-Like Finish 8 Roman Column Vase for Flowers Matte Morandi Mothers Day Vase for Modern Home Decor Easter Table Decorations (Lavender)**HOMMAX**$20.36**43 rev5mo ago](https://www.amazon.com/dp/B0GBTZP5MH) [**Ninehaoou 6 Pack 8 Inch Tall Ribbed Glass Cylinder Vases Bulk Clear Purple Decorative Flower Vases for Wedding Table Centerpieces Housewarming Gift Home Decor Set**Ninehaoou**$36.32**34 rev8mo ago](https://www.amazon.com/dp/B0G51LL6D1) [**RUCKAE 12 Pack Glass Bud Vases Mini Flower Vase Small Vintage Vases for Centerpiece Table Wedding Decorations Home Decor Party(Purple)**Ruckae**$23.66**132 rev8mo ago](https://www.amazon.com/dp/B0FY1LFK82) [**Set of 15 Purple Colored Glass Bud Vases - Small Textured Flower Vases for Centerpieces Wedding Table Decor Retro Home Decor Bulk Vase Set for DIY Events & Gifts**saiguomi**$32.04**75 rev9mo ago](https://www.amazon.com/dp/B0FYWZWMNP) [**BEAHOT Bud Vase in Bulk - Flower Vases for Wedding Decorations Glass Vase for Table Decorations Small Vase for Home Mothers Day Centerpieces Party Office (12pack Purple)**BEAHOT**$22.97**500 rev9mo ago](https://www.amazon.com/dp/B0FXM717JQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Set of 15 Purple Colored Glass Bud Vases - Small Textured Flower Vases for Centerpieces Wedding Table Decor Retro Home Decor Bulk Vase Set for DIY Events & Gifts**saiguomi**$32.04**4.9★**▲ 272%**](https://www.amazon.com/dp/B0FYWZWMNP) [**BEAHOT Bud Vase in Bulk - Flower Vases for Wedding Decorations Glass Vase for Table Decorations Small Vase for Home Mothers Day Centerpieces Party Office (12pack Purple)**BEAHOT**$22.97**4.8★**▲ 161%**](https://www.amazon.com/dp/B0FXM717JQ) [**Handmade Glass Vase with Porcelain-Like Finish 8 Roman Column Vase for Flowers Matte Morandi Mothers Day Vase for Modern Home Decor Easter Table Decorations (Lavender)**HOMMAX**$20.36**4.7★**▲ 94%**](https://www.amazon.com/dp/B0GBTZP5MH) [**RUCKAE 12 Pack Glass Bud Vases Mini Flower Vase Small Vintage Vases for Centerpiece Table Wedding Decorations Home Decor Party(Purple)**Ruckae**$23.66**4.8★**▲ 77%**](https://www.amazon.com/dp/B0FY1LFK82) [**CEMABT Glass Vases for FlowersThickened 3.4 lb Morden vases for Tables Centerpieces vase for Home Decor Crystal Colorful and Clear Rose Large Vases Christmas Day Gifts(Heavy Duty)**CEMABT**$14.69**4.7★**▲ 62%**](https://www.amazon.com/dp/B0C66J3F75)
**~~View all trending →~~**
## **What buyers say about purple vase**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**21%
*“colors are really pretty”*
**Smell**17%
*“Gentle smell”*
**Quality-Overall**9%
*“Good quality”*
**Value For Money**7%
*“Excellent value”*
**Advertised Vs Actual Product**7%
*“Better than expected”*
**Design-Overall**6%
*“The design is pretty”*
**Strength**5%
*“Cute and sturdy little vase”*
**Size-Overall**5%
*“fits my flowers perfect”*
**Thickness**3%
*“It is made with thick durable and decorative glass”*
**Durability**3%
*“Great durability”*
### **What buyers complain about **
**Color**16%
*“Darker than I expected”*
**Size-Overall**16%
*“The Vase was a little larger than I initially thought”*
**Advertised Vs Actual Product**10%
*“Does not look like the picture”*
**Smell**10%
*“Smell is bad”*
**Weight Heavy**3%
*“And very heavy for big flower arrangements”*
**Value For Money**3%
*“I don't know about the pricing compared to others”*
**Product Condition**3%
*“when you buy new you expect new”*
**Strength**2%
*“need to be stronger”*
**Moist/Dry**2%
*“For dry and not fresh flowers because if you put water in it, it will leak”*
**Leak-Proof**2%
*“For dry and not fresh flowers because if you put water in it, it will leak”*
### **Top return reasons **
**Size-Overall**47%
**Color**19%
**Advertised Vs Actual Product**9%
**Smell**6%
**Value For Money**3%
**Display Colors**3%
**Defective Material/Parts**3%
**Quality-Overall**2%
**Functionality-Overall**1%
**Product Condition**1%
## **Common questions**
- **Is purple vase profitable to sell on Amazon United States?**
- The niche generates $70K/yr across 53 tracked products. 2 of 18 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Skip it (49/100).
- **How competitive is the purple vase niche?**
- 41 brands and 53 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 41% of demand.
- **What do buyers complain about in purple vase?**
- Top complaints mined from reviews: Color, Size-Overall, Advertised Vs Actual Product. The return rate is 3.8%.
- **When does demand for purple vase peak?**
- Demand peaks in Feb–May; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the purple vase niche?**
- Listings span $9.62–$53.06; the average listing price is $24.65 (sweet spot $15–$100). The average incumbent carries 426 reviews — the moat a new listing must climb.
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