---
title: "Purple Urn — $156K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/purple-urn"
last_updated: "2026-08-06T09:44:55.526Z"
locale: en
meta:
description: "Niche score 50/100 · $156K/yr market · 145K searches/yr · $76.23 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 50/100 · $156K/yr market · 145K searches/yr · $76.23 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Purple Urn — $156K/yr Amazon US Niche (2026) - Flapen"
---
# **purple urn**
**Worth a look**
Shows no brand lock-in (top 5 brands take 43% of clicks), but strong incumbent ratings (4.8★) keeps it on the watch list.
Market size 33Growth 20Conversion 18Competition 89Returns 63Price range 43Avg price 84Brand share 92Review moat 77Quality gap 16
**Brand share**
**Great****43%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Avg price**
**Great****$76.23**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****457.59**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$14.87–$213.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$156K**
$156K/yr · 145K searches
**Growth**
**Bad****-9.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, purple urn is a $156K/yr Amazon United States market (145K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 50/100.
Data updated Aug 1, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple urn market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$114K–$152K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#366**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **97%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **203 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**41 **▼falling
**Sellers**
**47**
**Top-5 brand share**
**43%**
Top 20: 82%
**Top-5 click share**
**26%**
Top 20: 58%
**Open market**
**52%**
- M MEILINXU10% - Cogent Memorials9% - Solace Forever9% - AMERICURN8% - NANIURN7% - LIFAG5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.2% search growth over the last 90 days.
4K3KSpike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/purple-urn/trend)
## **Top purple urn search terms**
- **purple urn**49K/yr+1.2%1.2% conv. - **butterfly urn**37K/yr-12.3%0.5% conv. - **butterfly urns for human ashes**23K/yr-8.0%0.8% conv. - **purple urns**12K/yr-1.4%0.8% conv. - **butterfly urns**8K/yr-7.7%0.2% conv. - **urn purple**6K/yr-7.2%0.7% conv. - **purple urn for ashes for women**10K/yr-71.1%0.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/purple-urn/search-terms)
## **Top purple urn products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$9K9%$14K12%$19K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Purple Butterfly Urn for Human Ashes Adult Large Purple Butterfly Urn for Women & Men with Secure Lid Handcrafted Metal Urns for Ashes Keepsake with Upto 200lbs**Cogent Memorials**$94.55**4.9★272 rev](https://www.amazon.com/dp/B0DYYF661F) [2**M MEILINXU Purple Butterfly Urn for Ashes Cremation Urns for Women Large**M MEILINXU**$63.36**4.9★117 rev](https://www.amazon.com/dp/B0DCSL4QZ3) [3**NANIURN Cremation Urn for Ashes for Women & Men Teardrop Urns for Human Ashes Adult Female & Male Funeral Urns With Butterflies Tear Drop Decorative Lavender & Flower Purple Butterfly Urn - Large**NANIURN**$72.33**4.5★238 rev](https://www.amazon.com/dp/B0D7S2L8S6) [4**LIFAG Funeral Cremation Purple Butterfly Urn Sets of 6 with 1 Large Butterfly Purple Urns for Human Ashes Adult Female & Male 4 Small Purple Urn for Ashes for Women & 1 Pendant for Ashes**LIFAG**$118.93**5.0★8 rev](https://www.amazon.com/dp/B0FVBKVNT7) [5**Urns for Human Ashes Adult Female & Male - Large 200 Cu in with Secure Threaded Lid (Purple Large)**Solace Forever**$62.36**4.8★106 rev](https://www.amazon.com/dp/B0FJ2JPPS9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Family Tribute Purple Butterfly Cremation Urn for Human Ashes Set Beautiful Large Funeral Urn for Adult (220lbs) with 4 Small Keepsake Urn & 1 Memorial Ash Necklaces to Honor Your Loved Ones**MemoricUrn**$118.40**16 rev5mo ago](https://www.amazon.com/dp/B0GP7BLTXB) [**Cremation Urns for Human Ashes Adult Male or Female Solid Walnut Adult Cremation Urn with Engraved Memorial Panel Gender-Inclusive Funeral Holds 280 LBSButterfly**Himake**$31.27**203 rev9mo ago](https://www.amazon.com/dp/B0FWB1N5FS) [**LIFAG Funeral Cremation Purple Butterfly Urn Sets of 6 with 1 Large Butterfly Purple Urns for Human Ashes Adult Female & Male 4 Small Purple Urn for Ashes for Women & 1 Pendant for Ashes**LIFAG**$118.93**8 rev9mo ago](https://www.amazon.com/dp/B0FVBKVNT7) [**Dletay Small Urns for Human Ashes Keepsake 2.85 Inches Memorial Mini Cremation Urn for Women Men Aluminum Decorative Funeral Urns - Light Purple**Dletay**$20.19**32 rev10mo ago](https://www.amazon.com/dp/B0FTL717XQ) [**Mianachilu Large Cremation Urns for Human Ashes for Adult Female & Male**Mianachilu**$33.84**42 rev10mo ago](https://www.amazon.com/dp/B0FQ3HZ6GM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Family Tribute Purple Butterfly Cremation Urn for Human Ashes Set Beautiful Large Funeral Urn for Adult (220lbs) with 4 Small Keepsake Urn & 1 Memorial Ash Necklaces to Honor Your Loved Ones**MemoricUrn**$118.40**4.7★**▲ 298%**](https://www.amazon.com/dp/B0GP7BLTXB) [**Urns for Human Ashes Adult Female & Male - Large 200 Cu in with Secure Threaded Lid (Purple Large)**Solace Forever**$62.36**4.8★**▲ 190%**](https://www.amazon.com/dp/B0FJ2JPPS9) [**LZAP Large Wooden Cremation Urn for Human Ashes Adult Handcrafted Butterfly & Floral Engraving Funeral Urn for Mother Father Men & Women Display at Home or Niche at Columbarium 270 Cubic Inches**LZAP**$56.91**4.3★**▲ 123%**](https://www.amazon.com/dp/B0FNQXJ3N4) [**Cremation Urns for Human Ashes Adult Male or Female Solid Walnut Adult Cremation Urn with Engraved Memorial Panel Gender-Inclusive Funeral Holds 280 LBSButterfly**Himake**$31.27**4.7★**▲ 121%**](https://www.amazon.com/dp/B0FWB1N5FS) [**LIFAG Funeral Cremation Purple Butterfly Urn Sets of 6 with 1 Large Butterfly Purple Urns for Human Ashes Adult Female & Male 4 Small Purple Urn for Ashes for Women & 1 Pendant for Ashes**LIFAG**$118.93**5.0★**▲ 94%**](https://www.amazon.com/dp/B0FVBKVNT7)
**~~View all trending →~~**
## **What buyers say about purple urn**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Excellent product”*
**Color**15%
*“The colors are vibrant”*
**Advertised Vs Actual Product**13%
*“just what I wanted”*
**Value For Money**12%
*“Very affordable”*
**Design-Overall**8%
*“Beautifully crafted”*
**Size-Overall**7%
*“the perfect size”*
**Strength**4%
*“it is sturdy”*
**Gifting Purpose**2%
*“Feels like a gift to my loved one”*
**Ease Of Use**2%
*“Easy to open and close”*
**Weight Heavy**2%
*“Heavy duty”*
### **What buyers complain about **
**Size-Overall**22%
*“Bigger than expected”*
**Color**17%
*“I received the wrong color”*
**Advertised Vs Actual Product**11%
*“Misleading”*
**Hard Feel**4%
*“It is a very hard time”*
**Material Quality**3%
*“But I wish it was made of nicer material”*
**Value For Money**2%
*“Ive seen lots of urns that are much more expensive”*
**Ease Of Use**2%
*“However it is very hard to open it”*
**Product Condition**2%
*“the inside looked as if it had already been used”*
**Durability**2%
*“It broke off trying”*
**Paint Quality**2%
*“it had chips out of the paint”*
### **Top return reasons **
**Size-Overall**54%
**Color**8%
**Advertised Vs Actual Product**6%
**Quality-Overall**5%
**Defective Material/Parts**4%
**Paint Quality**3%
**Material Quality**3%
**Scratch Resistance**2%
**Wood Quality**2%
**Display Colors**2%
## **Common questions**
- **Is purple urn profitable to sell on Amazon United States?**
- The niche generates $156K/yr across 69 tracked products. 5 of 13 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the purple urn niche?**
- 41 brands and 47 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 43% of demand.
- **What do buyers complain about in purple urn?**
- Top complaints mined from reviews: Size-Overall, Color, Advertised Vs Actual Product. The return rate is 2.5%.
- **When does demand for purple urn peak?**
- Demand peaks in Feb–Mar; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the purple urn niche?**
- Listings span $14.87–$213.90; the average listing price is $76.23 (sweet spot $15–$100). The average incumbent carries 458 reviews — the moat a new listing must climb.
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