---
title: "Purple Quilt — $61K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/purple-quilt"
last_updated: "2026-08-10T09:59:48.989Z"
locale: en
meta:
description: "Niche score 52/100 · $61K/yr market · 163K searches/yr · $40.65 avg price. Weak search conversion (0.9%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $61K/yr market · 163K searches/yr · $40.65 avg price. Weak search conversion (0.9%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Purple Quilt — $61K/yr Amazon US Niche (2026) - Flapen"
---
# **purple quilt**
**Worth a look**
Shows a fragmented shelf (top 5 take 19% of clicks), but weak search conversion (0.9%) keeps it on the watch list.
Market size 15Growth 35Conversion 12Competition 95Returns 57Price range 95Avg price 95Brand share 95Review moat 26Quality gap 28
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Brand share**
**Incredible****38%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$40.65**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.94–$83.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+7.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,945.45**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$61K**
$61K/yr · 163K searches
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, purple quilt is a $61K/yr Amazon United States market (163K searches/yr). The top 5 brands hold 38% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple quilt market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$51K–$61K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#148**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **78%**
- **Out of stock**
- **7.6%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**60 **▼falling
**Sellers**
**69**
**Top-5 brand share**
**38%**
Top 20: 75%
**Top-5 click share**
**19%**
Top 20: 46%
**Open market**
**58%**
- Whale Flotilla10% - Wake In Cloud9% - Exclusivo Mezcla8% - Love's cabin6% - Bedsure5% - WONGS BEDDING4%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +7.8% search growth over the last 90 days.
7K5KHoliday '24Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/purple-quilt/trend)
## **Top purple quilt search terms**
- **purple quilt**68K/yr+7.1%0.4% conv. - **purple quilts queen size**28K/yr-3.4%0.9% conv. - **purple twin bedding set**26K/yr+9.2%0.9% conv. - **green and purple bedding**7K/yr+101.2%0.0% conv. - **purple quilt set**8K/yr+0.8%0.7% conv. - **purple twin bedding**7K/yr+11.6%0.8% conv. - **purple and green comforter**6K/yr+27.0%0.0% conv. - **purple bed set twin**7K/yr-4.8%0.7% conv. - **girls purple bedding**7K/yr-14.8%0.3% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/purple-quilt/search-terms)
## **Top purple quilt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$2K6%$4K8%$5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Whale Flotilla Soft Queen Quilt Bedding Set 3-Pieces Lightweight Bedspread**Whale Flotilla**$26.94**4.6★4,988 rev](https://www.amazon.com/dp/B09BFH3Y9N) [2**Exclusivo Mezcla 3 Piece Quilts Queen Size Bedding Set Dusty Lavender**Exclusivo Mezcla**$30.79**4.5★2,375 rev](https://www.amazon.com/dp/B0CNXHDN75) [3**Joyreap 3 Pieces Floral Quilt Set Queen Patchwork Purple n Pink Flowers Design Smooth Soft Microfiber Quilt Bedspread Bed Cover for All Season 1 Quilt and 2 Pillow Shams- 90x90 inches**Joyreap**$31.50**4.6★1,431 rev](https://www.amazon.com/dp/B0D1KH9RTX) [4**Mybedsoul Purple Quilt Set Queen Size 3 Pieces Boho Floral Plaid Bedspread Coverlet Set for All Season Patchwork Reversible Bedding Set Queen 90x96**Mybedsoul**$35.21**4.6★4,097 rev](https://www.amazon.com/dp/B0C4L3QQXX) [5**BISELINA 100% Cotton Muslin Duvet Cover Set Queen 3 Pcs Yarn-Dyed Jacquard Textured Reversible Floral Design Soft and Breathable Bedding Set with Zipper Closure Green Purple**BISELINA**$63.97**4.5★46 rev](https://www.amazon.com/dp/B0F1FHQPRL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WONGS BEDDING Floral Quilt Set Queen Cute Purple Flowers Pattern Bedspread Coverlet Set for Women Teen Girls 3 Pieces Reversible Lightweight Farmhouse Spring Summer Bedding Sets All Season(96x90)**WONGS BEDDING**$38.26**79 rev4mo ago](https://www.amazon.com/dp/B0G4CMPCHJ) [**keensoft Purple Patchwork Queen Quilt Floral Queen Size Quilt 3 Pieces Full Bedding Set Reversible Soft Lightweight Bedspread Coverlet for All Season 90x96 (1 Quilt 2 Pillow Shams)**keensoft**$46.55**51 rev6mo ago](https://www.amazon.com/dp/B0GFWGL2JY) [**Luxudecor Floral Quilt Set Queen Size - 3 Pieces Purple Watercolor Botanical Bedspread Coverlet Set with 2 Pillowcases Lightweight Soft Bedding Set for All Seasons 96x90**Luxudecor**$27.44**65 rev9mo ago](https://www.amazon.com/dp/B0FMY7B43W) [**Anibedding Floral Patchwork Quilts Queen Size Purple Flower Plaid Bedspreads with Double Pillowcases 3Pieces Boho Farmhouse Floral Coverlet Set Soft Lighweight Bedding Set for All Season**Anibedding**$35.49**286 rev1y ago](https://www.amazon.com/dp/B0F83C3TLL) [**Bedsure Quilts Queen Size - Purple Bedspread Queen Size & Lightweight Comforter Modern Farmhouse Coverlet with Clover Pattern Ultra Soft All-Season Bedding 90 x 96 Inches**Bedsure**$38.11**3,210 rev1y ago](https://www.amazon.com/dp/B0DPQM4NC1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Simple&Opulence Muslin Duvet Cover Set Queen Size 100% Washed Cotton 3 Pieces Yarn-Dyed Vintage Purple Floral Jacquard Textured Bedding Soft & Breathable Gauze Comforter Cover with Zipper Closure**Simple&Opulence**$65.70**4.5★**▲ 239%**](https://www.amazon.com/dp/B0F1JS324L) [**Luxudecor Floral Quilt Set Queen Size - 3 Pieces Purple Watercolor Botanical Bedspread Coverlet Set with 2 Pillowcases Lightweight Soft Bedding Set for All Seasons 96x90**Luxudecor**$27.44**4.6★**▲ 120%**](https://www.amazon.com/dp/B0FMY7B43W) [**keensoft Purple Patchwork Queen Quilt Floral Queen Size Quilt 3 Pieces Full Bedding Set Reversible Soft Lightweight Bedspread Coverlet for All Season 90x96 (1 Quilt 2 Pillow Shams)**keensoft**$46.55**4.6★**▲ 116%**](https://www.amazon.com/dp/B0GFWGL2JY) [**Wake In Cloud - Floral Quilt Set Coquette Cottagecore Shabby Chic Flower for Women Teen Girls Reversible Lightweight Bedspread Coverlet 3 Pieces Purple White Twin/Twin XL Size**Wake In Cloud**$27.67**4.5★**▲ 111%**](https://www.amazon.com/dp/B0DJ5N8ZZB) [**WONGS BEDDING Floral Quilt Set Queen Cute Purple Flowers Pattern Bedspread Coverlet Set for Women Teen Girls 3 Pieces Reversible Lightweight Farmhouse Spring Summer Bedding Sets All Season(96x90)**WONGS BEDDING**$38.26**4.6★**▲ 108%**](https://www.amazon.com/dp/B0G4CMPCHJ)
**~~View all trending →~~**
## **What buyers say about purple quilt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**20%
*“Beautiful Colors”*
**Quality-Overall**11%
*“This is a quality set”*
**Comfort-Overall**10%
*“Nice and comfortable to sleep in”*
**Soft Feel**8%
*“Sheets are soft”*
**Weight Light**8%
*“Perfect lightweight blanket”*
**Size-Overall**6%
*“Fits the bed great”*
**Value For Money**5%
*“Excellent price”*
**Advertised Vs Actual Product**5%
*“As described”*
**Upholstery/Fabric Quality**3%
*“The color the fabric and quality”*
**Warmth**2%
*“keeps me warm”*
### **What buyers complain about **
**Color**15%
*“COLORS LOOK DIFFERENT”*
**Size-Overall**10%
*“way too small”*
**Thickness**8%
*“Thin material”*
**Quality-Overall**5%
*“Comforter is poor quality”*
**Advertised Vs Actual Product**4%
*“Description wrong”*
**Smell**3%
*“A slight smell”*
**Value For Money**3%
*“on the cheap side”*
**Washability**2%
*“Terrible wash it”*
**Durability**2%
*“Doesnt hold up”*
**Material Quality**2%
*“The material is cheap”*
### **Top return reasons **
**Color**37%
**Size-Overall**21%
**Material Quality**7%
**Advertised Vs Actual Product**6%
**Display Colors**5%
**Thin**4%
**Quality-Overall**3%
**Value For Money**2%
**Stitch/Finish/Polish**2%
**Thickness**1%
## **Common questions**
- **Is purple quilt profitable to sell on Amazon United States?**
- The niche generates $61K/yr across 116 tracked products. 5 of 16 products launched in the last 360 days are still selling. 90-day search growth is +7.8%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the purple quilt niche?**
- 60 brands and 69 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 38% of demand.
- **What do buyers complain about in purple quilt?**
- Top complaints mined from reviews: Color, Size-Overall, Thickness. The return rate is 2.7%.
- **When does demand for purple quilt peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the purple quilt niche?**
- Listings span $17.94–$83.20; the average listing price is $40.65 (sweet spot $15–$100). The average incumbent carries 3,945 reviews — the moat a new listing must climb.
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