[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-home-kitchen-purple-mattress-sheets":3,"research-sidebar-rollups":538},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":49,"baselines":87,"demand":92,"seasonality":194,"brandShare":195,"products":209,"feedback":310,"searchTerms":470,"related":503,"lastUpdated":36},"baca4f1c-f3de-4c3d-a2b9-b0c57d28ad90","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":31,"amazonNicheId":4,"title":32,"slug":33,"href":34,"leafCategoryName":35,"scrapedAt":36,"brandCount":37,"brandCountYearAgo":38,"sellerCount":39,"signals":40,"avgBsr":42,"pageQuality":31,"unitsSoldMin":43,"unitsSoldAvgMin":31,"unitsSoldAvgMax":44,"revenueMin":45,"revenueMax":46,"avgBrandAgeMonths":47,"avgSellerAgeDays":48,"top20ClickShare":21,"top20BrandShare":21,"primePct":21,"oosRate":31},34860,53987,0.6858,0.0904,0.0041,0.7879,1,4.64,21674,157.49,19.88,238.35,12,500,0.75,0.0254,0,"purple mattress sheets","purple-mattress-sheets","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002Fpurple-mattress-sheets","Sheets & Pillowcases","2026-07-22T04:21:41.191195+00:00",4,5,8,[41],"high_price",167,250,100,39373,78745,55,162,{"score":50,"verdict":51,"components":52},24,"skip",[53,58,61,64,67,69,72,77,80,83],{"key":54,"score":55,"weight":56,"raw":57},"marketSize",9,0.15,34859.89,{"key":59,"score":60,"weight":56,"raw":18},"growth",36,{"key":62,"score":38,"weight":63,"raw":19},"conversion",0.1,{"key":65,"score":66,"weight":56,"raw":20},"competition",18,{"key":68,"score":31,"weight":63,"raw":21},"brandShare",{"key":70,"score":71,"weight":63,"raw":22},"qualityGap",23,{"key":73,"score":74,"weight":75,"raw":76},"reviewMoat",15,0.05,21674.17,{"key":78,"score":79,"weight":63,"raw":30},"returns",62,{"key":81,"score":82,"weight":75,"raw":24},"avgPrice",56,{"key":84,"score":85,"weight":75,"raw":86},"priceRange",37,0.3667322744541585,{"avgRating":88,"medianPrice":89,"medianReturnRate":90,"nichesTracked":91},4.42,24.38,0.0215,115062,{"points":93,"droppedPartialWeek":193},[94,97,100,103,106,109,112,115,118,121,124,127,130,133,136,139,142,145,148,151,154,157,160,163,166,169,172,175,178,181,184,187,190],{"week":95,"volume":96},"2025-12-07",1801,{"week":98,"volume":99},"2025-12-14",1437,{"week":101,"volume":102},"2025-12-21",1332,{"week":104,"volume":105},"2025-12-28",1219,{"week":107,"volume":108},"2026-01-04",1452,{"week":110,"volume":111},"2026-01-11",1227,{"week":113,"volume":114},"2026-01-18",1136,{"week":116,"volume":117},"2026-01-25",880,{"week":119,"volume":120},"2026-02-01",909,{"week":122,"volume":123},"2026-02-08",805,{"week":125,"volume":126},"2026-02-15",846,{"week":128,"volume":129},"2026-02-22",884,{"week":131,"volume":132},"2026-03-01",955,{"week":134,"volume":135},"2026-03-08",840,{"week":137,"volume":138},"2026-03-15",755,{"week":140,"volume":141},"2026-03-22",792,{"week":143,"volume":144},"2026-03-29",886,{"week":146,"volume":147},"2026-04-05",930,{"week":149,"volume":150},"2026-04-12",925,{"week":152,"volume":153},"2026-04-19",1004,{"week":155,"volume":156},"2026-04-26",849,{"week":158,"volume":159},"2026-05-03",808,{"week":161,"volume":162},"2026-05-10",769,{"week":164,"volume":165},"2026-05-17",775,{"week":167,"volume":168},"2026-05-24",863,{"week":170,"volume":171},"2026-05-31",893,{"week":173,"volume":174},"2026-06-07",943,{"week":176,"volume":177},"2026-06-14",937,{"week":179,"volume":180},"2026-06-21",816,{"week":182,"volume":183},"2026-06-28",1944,{"week":185,"volume":186},"2026-07-05",958,{"week":188,"volume":189},"2026-07-12",900,{"week":191,"volume":192},"2026-07-19",987,false,null,{"top":196,"otherBrandCount":31,"otherClickShare":208},[197,200,202,205],{"brand":198,"clickShare":199},"Purple",0.8489999999999999,{"brand":201,"clickShare":63},"CGK Unlimited",{"brand":203,"clickShare":204},"N&Y HOME",0.0259,{"brand":206,"clickShare":207},"Pure Bamboo",0.0251,1.1102230246251565e-16,[210,221,229,236,247,255,262,268,275,284,294,303],{"asin":211,"title":212,"brand":198,"imageUrl":213,"price":214,"rating":215,"reviews":216,"clickShare90":217,"clickShare360":218,"launchDate":219,"amazonUrl":220},"B08Z8NYNK1","Purple SoftStretch Sheet Set Queen Cooling Rayon Blend Bed Sheets","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31naoXNbCPL.jpg",208.49,4.7,1160,0.3554,0.2507,"2021-03-18","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08Z8NYNK1",{"asin":222,"title":223,"brand":198,"imageUrl":213,"price":224,"rating":215,"reviews":216,"clickShare90":225,"clickShare360":226,"launchDate":227,"amazonUrl":228},"B08Z9WJY3L","Purple SoftStretch Sheet Set King\u002FCal King Cooling Rayon Blend Bed Sheets",233.95,0.223,0.3306,"2021-03-17","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08Z9WJY3L",{"asin":230,"title":212,"brand":198,"imageUrl":231,"price":232,"rating":215,"reviews":216,"clickShare90":233,"clickShare360":234,"launchDate":227,"amazonUrl":235},"B08Z9KVGDM","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F312x8Nbwk6L.jpg",207.21,0.1081,0.0767,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08Z9KVGDM",{"asin":237,"title":238,"brand":201,"imageUrl":239,"price":240,"rating":241,"reviews":242,"clickShare90":243,"clickShare360":244,"launchDate":245,"amazonUrl":246},"B07F9C9KMD","Extra Deep Queen Sheet Set - 6 Piece Breathable and Cooling Sheets - Hotel Luxury Bedding for Women Men Kids & Teens - Easy & Secure Fit - Soft Wrinkle Free and Comfy - Extra Deep Pockets - Purple","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41TdROcFDqL.jpg",38.43,4.4,102414,0.0538,0.0279,"2018-07-05","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07F9C9KMD",{"asin":248,"title":223,"brand":198,"imageUrl":249,"price":250,"rating":215,"reviews":216,"clickShare90":251,"clickShare360":252,"launchDate":253,"amazonUrl":254},"B08Z8N4NKP","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21IQNgn3mEL.jpg",235.96,0.0476,0.0826,"2022-10-08","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08Z8N4NKP",{"asin":256,"title":257,"brand":201,"imageUrl":239,"price":258,"rating":241,"reviews":242,"clickShare90":259,"clickShare360":260,"launchDate":245,"amazonUrl":261},"B07FJHM92T","Extra Deep King Sheet Set - 6 Piece Breathable and Cooling Sheets - Hotel Luxury Bedding for Women Men Kids & Teens - Easy & Secure Fit - Soft Wrinkle Free and Comfy - Extra Deep Pockets - Purple",47.72,0.0462,0.0856,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07FJHM92T",{"asin":263,"title":212,"brand":198,"imageUrl":249,"price":264,"rating":215,"reviews":216,"clickShare90":265,"clickShare360":266,"launchDate":219,"amazonUrl":267},"B08Z8PYHJD",202.64,0.0408,0.0509,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08Z8PYHJD",{"asin":269,"title":212,"brand":198,"imageUrl":270,"price":271,"rating":215,"reviews":216,"clickShare90":272,"clickShare360":273,"launchDate":227,"amazonUrl":274},"B08Z9KWWRW","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31GBRs-FDCL.jpg",207.33,0.0304,0.0249,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08Z9KWWRW",{"asin":276,"title":277,"brand":203,"imageUrl":278,"price":25,"rating":279,"reviews":280,"clickShare90":204,"clickShare360":281,"launchDate":282,"amazonUrl":283},"B083HC7FHR","Soft Stretch King Size Fitted Sheet Only - Jersey Knit 4-Way Stretchy Snug Fit Wrinkle Free & Stay in Place No More Slipping Off for Mattress Soft & Comfortable - White King","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41gn6BBr6+L.jpg",4.5,27746,0.0295,"2020-01-04","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB083HC7FHR",{"asin":285,"title":286,"brand":198,"imageUrl":287,"price":288,"rating":289,"reviews":290,"clickShare90":207,"clickShare360":291,"launchDate":292,"amazonUrl":293},"B0DBRPQYRH","Purple Deep Pocket Waterproof Mattress Protector - Queen Size Fits Mattresses 15.5 - 20 - Durable Protection with Comfort-First Design for All Mattress Types","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F218uWVW2UWL.jpg",140.86,4.6,211,0.0108,"2024-07-31","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DBRPQYRH",{"asin":295,"title":296,"brand":206,"imageUrl":297,"price":298,"rating":289,"reviews":299,"clickShare90":207,"clickShare360":300,"launchDate":301,"amazonUrl":302},"B07J9YPTTG","Pure Bamboo King Sheets Genuine 100% Organic Viscose Derived from Bamboo Bed Sheet Set Luxuriously Soft & Cooling Double Stitching 2 Year Quality Promise (King Sterling Blue)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41V0lA+ywCL.jpg",109.09,20336,0.0138,"2018-11-18","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07J9YPTTG",{"asin":304,"title":212,"brand":198,"imageUrl":305,"price":26,"rating":38,"reviews":55,"clickShare90":306,"clickShare360":307,"launchDate":308,"amazonUrl":309},"B0CMVSXXNM","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31X36+FatPL.jpg",0.0186,0.0161,"2023-11-07","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CMVSXXNM",{"love":311,"hate":382,"returnReasons":444},[312,319,326,333,340,347,354,361,368,375],{"topic":313,"percentOfMentions":314,"verbatims":315},"Soft Feel",0.2644,[316,317,318],"Silky soft","Really soft","They are so and smooth",{"topic":320,"percentOfMentions":321,"verbatims":322},"Size-Overall",0.1424,[323,324,325],"actually fit our king mattress","Excellent fit","Perfect fit for my bed",{"topic":327,"percentOfMentions":328,"verbatims":329},"Color",0.1001,[330,331,332],"color is great","Color is as described","rich color",{"topic":334,"percentOfMentions":335,"verbatims":336},"Comfort-Overall",0.09300000000000001,[337,338,339],"Extremely comfortable","My husband and I both slept amazingly we were so comfortable","Comfortable sheets",{"topic":341,"percentOfMentions":342,"verbatims":343},"Quality-Overall",0.0654,[344,345,346],"Quality is great","High quality, reasonable price, and fast delivery","Very well made",{"topic":348,"percentOfMentions":349,"verbatims":350},"Value For Money",0.0463,[351,352,353],"reasonable price","value for money","Great price as well",{"topic":355,"percentOfMentions":356,"verbatims":357},"Stretchability\u002FExpandability\u002FElasticity",0.034,[358,359,360],"Stretchy","the stretch is an awesome feature","Love these soft stretch sheets",{"topic":362,"percentOfMentions":363,"verbatims":364},"Washability",0.0263,[365,366,367],"Easy to wash","Super soft even after washing","Washes well",{"topic":369,"percentOfMentions":370,"verbatims":371},"Thickness",0.0143,[372,373,374],"are the perfect thickness","not too thick or too thin","These not only are deep",{"topic":376,"percentOfMentions":377,"verbatims":378},"Weight Light",0.013600000000000001,[379,380,381],"They light weight and extremely comfortable","nice weight","Theres a good weight to them",[383,389,395,401,407,414,420,426,433,438],{"topic":320,"percentOfMentions":384,"verbatims":385},0.1603,[386,387,388],"Doesn't fit queen size bed","Poor fitting","too large",{"topic":369,"percentOfMentions":390,"verbatims":391},0.10679999999999999,[392,393,394],"totally different material, thicker","Sheets are very thin","They also seem thinner than others in the line that Ive purchased",{"topic":341,"percentOfMentions":396,"verbatims":397},0.0855,[398,399,400],"For the price of the sheets I am disappointed in the quality","Not very well made","Poor quality",{"topic":348,"percentOfMentions":402,"verbatims":403},0.07690000000000001,[404,405,406],"Too expensive","Not worth the price","They are not worth the cost to be honest",{"topic":408,"percentOfMentions":409,"verbatims":410},"Durability",0.0641,[411,412,413],"now has torn because of it","I am disappointed with the lack of durability","tore the first time I put on the bed",{"topic":327,"percentOfMentions":415,"verbatims":416},0.047,[417,418,419],"Color in first photo is misleading","Like DARK colors not kinda dark","I give 4 stars because the color is very pale compared with the one in the pics",{"topic":421,"percentOfMentions":422,"verbatims":423},"Hard Feel",0.0385,[424,425],"They don't feel soft at all","way harder than what was demonstrated to me",{"topic":427,"percentOfMentions":428,"verbatims":429},"Smell",0.0342,[430,431,432],"Smelly","Strong odor, definitely wash prior to use","They have a bad smell",{"topic":334,"percentOfMentions":434,"verbatims":435},0.029300000000000003,[436,437],"mess up your back","made my sleep uncomfortable",{"topic":439,"percentOfMentions":440,"verbatims":441},"Stitch\u002FFinish\u002FPolish",0.0179,[442,443],"I washed them for the 3rd time only to pull them out of the dryer to have the stitching come undone","Not in the seam :",[445,447,449,452,454,457,460,462,465,468],{"reason":327,"pct":446},0.2572,{"reason":320,"pct":448},0.1855,{"reason":450,"pct":451},"Material Quality",0.15689999999999998,{"reason":348,"pct":453},0.0724,{"reason":455,"pct":456},"Advertised Vs Actual Product",0.04019999999999999,{"reason":458,"pct":459},"Product Condition",0.0344,{"reason":461,"pct":459},"Stain Resistance",{"reason":463,"pct":464},"Thin",0.0269,{"reason":466,"pct":467},"Display Colors",0.0265,{"reason":341,"pct":469},0.0204,[471,474,479,484,488,493,498],{"term":32,"volume":472,"growthQoq":473,"conversionRate":19},21548,0.1522,{"term":475,"volume":476,"growthQoq":477,"conversionRate":478},"purple brand sheets",18212,-0.0945,0.0048,{"term":480,"volume":481,"growthQoq":482,"conversionRate":483},"purple softstretch sheets",3547,1.5747,0.0057,{"term":485,"volume":486,"growthQoq":487,"conversionRate":31},"sheets for purple mattress",2619,0.3372,{"term":489,"volume":490,"growthQoq":491,"conversionRate":492},"purple brand sheets queen",2968,0.0734,0.0117,{"term":494,"volume":495,"growthQoq":496,"conversionRate":497},"purple brand sheets king",3194,0.3726,0.012,{"term":499,"volume":500,"growthQoq":501,"conversionRate":502},"purple softstretch sheet set",1899,-0.4884,0.0245,[504,511,517,522,528,533],{"title":505,"href":506,"score":507,"verdict":508,"marketSize":509,"growth90":510},"graduation centerpieces for tables 2023","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002Fgraduation-centerpieces-for-tables-2023",74,"watch",368222.35,2.2877,{"title":512,"href":513,"score":507,"verdict":514,"marketSize":515,"growth90":516},"artificial hanging flowers for outdoors","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002Fartificial-hanging-flowers-for-outdoors","launch",1154873.26,0.7726,{"title":518,"href":519,"score":507,"verdict":508,"marketSize":520,"growth90":521},"5th grade graduation decorations","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002F5th-grade-graduation-decorations",149219.88,6.6669,{"title":523,"href":524,"score":525,"verdict":508,"marketSize":526,"growth90":527},"4th of july party supplies","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002F4th-of-july-party-supplies",75,240275.58,11.721,{"title":529,"href":530,"score":525,"verdict":514,"marketSize":531,"growth90":532},"desk goose","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002Fdesk-goose",2185048.26,0.4069,{"title":534,"href":535,"score":525,"verdict":508,"marketSize":536,"growth90":537},"fall candles","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002Ffall-candles",620395.33,1.5587,[539,546,553,560,563,570,577,584,591,598,605,612,619,626,633,640,647,654,661,667],{"nodeId":540,"label":541,"slug":542,"href":543,"nichesTracked":544,"marketSizeTotal":545},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":547,"label":548,"slug":549,"href":550,"nichesTracked":551,"marketSizeTotal":552},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":554,"label":555,"slug":556,"href":557,"nichesTracked":558,"marketSizeTotal":559},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":561,"marketSizeTotal":562},11250,6171847188,{"nodeId":564,"label":565,"slug":566,"href":567,"nichesTracked":568,"marketSizeTotal":569},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":571,"label":572,"slug":573,"href":574,"nichesTracked":575,"marketSizeTotal":576},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":578,"label":579,"slug":580,"href":581,"nichesTracked":582,"marketSizeTotal":583},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":585,"label":586,"slug":587,"href":588,"nichesTracked":589,"marketSizeTotal":590},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":592,"label":593,"slug":594,"href":595,"nichesTracked":596,"marketSizeTotal":597},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":599,"label":600,"slug":601,"href":602,"nichesTracked":603,"marketSizeTotal":604},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":606,"label":607,"slug":608,"href":609,"nichesTracked":610,"marketSizeTotal":611},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":613,"label":614,"slug":615,"href":616,"nichesTracked":617,"marketSizeTotal":618},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":620,"label":621,"slug":622,"href":623,"nichesTracked":624,"marketSizeTotal":625},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":627,"label":628,"slug":629,"href":630,"nichesTracked":631,"marketSizeTotal":632},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":634,"label":635,"slug":636,"href":637,"nichesTracked":638,"marketSizeTotal":639},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":641,"label":642,"slug":643,"href":644,"nichesTracked":645,"marketSizeTotal":646},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":648,"label":649,"slug":650,"href":651,"nichesTracked":652,"marketSizeTotal":653},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":655,"label":656,"slug":657,"href":658,"nichesTracked":659,"marketSizeTotal":660},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":662,"label":663,"slug":664,"href":665,"nichesTracked":39,"marketSizeTotal":666},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",1511091,{"nodeId":668,"label":669,"slug":670,"href":671,"nichesTracked":672,"marketSizeTotal":673},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]