---
title: "Pura Fall Scents — $241K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/pura-fall-scents"
last_updated: "2026-08-10T08:03:31.500Z"
locale: en
meta:
description: "Niche score 59/100 · $241K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 59/100 · $241K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Pura Fall Scents — $241K/yr Amazon US Niche (2026) - Flapen"
---
# **pura fall scents**
**Worth a look**
Shows a thin review moat (106 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 45Growth 87Conversion 75Competition 11Returns 93Price range 78Avg price 94Brand share 0Review moat 95Quality gap 68
**Review moat**
**Great****106**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$48.16**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+90.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Great****$14.14–$122.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$241K**
$241K/yr · 70K searches
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pura fall scents is a $241K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 59/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pura fall scents market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$241K–$289K**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#305**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **13.2%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**0%**
- Pura69% - JENNIE LIU25% - Capri Blue6% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — +90.1% search growth over the last 90 days.
5K3KSpike '24Spike '25Prime Day '25Spike '26 seasonDecJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 37.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/pura-fall-scents/trend)
## **Top pura fall scents search terms**
- **cozy cashmere pura**4K/yr+7.8%14.9% conv. - **pura cozy cashmere**4K/yr+14.7%15.1% conv. - **pura fall scents**17K/yr>1,000%2.8% conv. - **pura pumpkin**6K/yr+340.9%4.8% conv. - **fall pura scents**5K/yr>1,000%4.1% conv. - **pura diffuser refills fall**6K/yr+742.1%2.5% conv. - **pura fall**5K/yr>1,000%5.0% conv. - **pura diffuser refills fall scent**7K/yr+396.0%4.0% conv. - **pura diffuser refills pumpkin**3K/yr+68.1%1.7% conv. - **pura white pumpkin**2K/yr+101.8%0.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/pura-fall-scents/search-terms)
## **Top pura fall scents products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$36K30%$72K45%$108K60%$144K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pura Smart Home Scent Refill - Long-Lasting Premium Fragrance per Refill - Clean Diffuser Fragrance for Home Office & Apartment - 2 Pack Cozy Cashmere**Pura**$26.20**4.6★209 rev](https://www.amazon.com/dp/B0DC2F3BS3) [2**JENNIE LIU Womens 100% Pure Cashmere Crew Neck Sweater Tight Knit Cozy Soft Hand Washable Long Sleeve Pullover (Medium Black)**JENNIE LIU**$118.54**4.3★249 rev](https://www.amazon.com/dp/B00H91OAY0) [3**JENNIE LIU Womens 100% Pure Cashmere Crew Neck Sweater Tight Knit Cozy Soft Hand Washable Long Sleeve Pullover (X-Large Sky)**JENNIE LIU**$122.43**4.1★120 rev](https://www.amazon.com/dp/B017DZK2CK) [4**Pura & Aromatique Home Scent Refill - Smart Home Air Diffuser Fragrance - Up to 120-Hours of Luxury Fragrance per Refill - Household Essential - Clean Diffuser - Pumpkin Spice 2 Pack**Pura**$34.48**4.4★169 rev](https://www.amazon.com/dp/B0CKZZSMQS) [5**Pura Smart Home Scent Refill - Long-Lasting Premium Fragrance per Refill - Clean Diffuser Fragrance for Home Office & Apartment - 2 Pack Apple Orchards**Pura**$25.28**4.7★90 rev](https://www.amazon.com/dp/B0BSRGQWSM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pura Smart Home Scent Refill - Long-Lasting Premium Fragrance per Refill - Clean Diffuser Fragrance for Home Office & Apartment - 2 Pack Simmer Pot**Pura**$26.35**32 rev11mo ago](https://www.amazon.com/dp/B0FNS3J6KJ) [**Pura Car Scent Refill - Fragrance for Pura Car Diffuser - Clean & Safe Luxury Diffuser Scent - Long-Lasting Fragrance for 30 Days of Aroma - Fall & Winter Household Essential - Cozy Cashmere**Pura**$14.14**58 rev12mo ago](https://www.amazon.com/dp/B0FLF85VZL) [**Pura Smart Home Scent Refill - Long-Lasting Premium Fragrance per Refill - Clean Diffuser Fragrance for Home Office & Apartment - 2 Pack Cozy Cashmere**Pura**$26.20**209 rev1y ago](https://www.amazon.com/dp/B0DC2F3BS3) [**Pura & Homesick Home Scent Refill - Smart Home Air Diffuser Fragrance - Long-Lasting Luxury Scent per Refill - Clean Diffuser Fragrance - Household Essential - 2 Pack Pumpkin Picking**Pura**$34.94**5 rev1y ago](https://www.amazon.com/dp/B0BSRFJZ4G) [**Pura & Aromatique Home Scent Refill - Smart Home Air Diffuser Fragrance - Up to 120-Hours of Luxury Fragrance per Refill - Household Essential - Clean Diffuser - Pumpkin Spice 2 Pack**Pura**$34.48**169 rev2y ago](https://www.amazon.com/dp/B0CKZZSMQS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JENNIE LIU Womens 100% Pure Cashmere Crew Neck Sweater Tight Knit Cozy Soft Hand Washable Long Sleeve Pullover (Medium Black)**JENNIE LIU**$118.54**4.3★**▲ 599%**](https://www.amazon.com/dp/B00H91OAY0) [**Pura Smart Home Scent Refill - Long-Lasting Premium Fragrance per Refill - Clean Diffuser Fragrance for Home Office & Apartment - 2 Pack Simmer Pot**Pura**$26.35**4.6★**▲ 573%**](https://www.amazon.com/dp/B0FNS3J6KJ) [**JENNIE LIU Womens 100% Pure Cashmere Crew Neck Sweater Tight Knit Cozy Soft Hand Washable Long Sleeve Pullover (X-Large Sky)**JENNIE LIU**$122.43**4.1★**▲ 519%**](https://www.amazon.com/dp/B017DZK2CK) [**Pura Car Scent Refill - Fragrance for Pura Car Diffuser - Clean & Safe Luxury Diffuser Scent - Long-Lasting Fragrance for 30 Days of Aroma - Fall & Winter Household Essential - Cozy Cashmere**Pura**$14.14**4.2★**▲ 61%**](https://www.amazon.com/dp/B0FLF85VZL) [**Pura & Homesick Home Scent Refill - Smart Home Air Diffuser Fragrance - Long-Lasting Luxury Scent per Refill - Clean Diffuser Fragrance - Household Essential - 2 Pack Pumpkin Picking**Pura**$34.94**4.5★**▲ 27%**](https://www.amazon.com/dp/B0BSRFJZ4G)
**~~View all trending →~~**
## **What buyers say about pura fall scents**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**86%
*“the scent is beautiful”*
**Quality-Overall**5%
*“Great product”*
**Advertised Vs Actual Product**3%
*“On time and as advertised”*
**Diffuse Mechanism**1%
*“Works great in my pura diffuser”*
**Efficiency**1%
*“Works well”*
**Cleansing**1%
*“It has a clean”*
### **What buyers complain about **
**Smell**58%
*“Not a strong scent”*
**Value For Money**12%
*“An expensive mistake”*
**Leak-Proof**8%
*“Leaky vile”*
**Defective Material/Parts**4%
*“Not sure if I got a defective one or something”*
**Durability**4%
*“They aren't long lasting”*
**Strength**4%
*“I wish it were a bit stronger”*
### **Top return reasons **
**Smell**68%
**Leak-Proof**8%
**Size-Overall**4%
**Value For Money**3%
**Advertised Vs Actual Product**3%
**Functionality-Overall**2%
**Quality-Overall**2%
**Defective Material/Parts**1%
**Compatibility-Overall**1%
**Product Condition**1%
## **Common questions**
- **Is pura fall scents profitable to sell on Amazon United States?**
- The niche generates $241K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +90.1%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the pura fall scents niche?**
- 3 brands and 9 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in pura fall scents?**
- Top complaints mined from reviews: Smell, Value For Money, Leak-Proof. The return rate is 1.1%.
- **When does demand for pura fall scents peak?**
- Demand peaks in Sep–Oct; the busiest month runs 37.6× the quietest.
- **What does it cost to enter the pura fall scents niche?**
- Listings span $14.14–$122.43; the average listing price is $48.16 (sweet spot $15–$100). The average incumbent carries 106 reviews — the moat a new listing must climb.
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