---
title: "Products — pura diffuser refills - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/pura-diffuser-refills/products"
last_updated: "2026-08-10T07:12:44.596Z"
locale: en
meta:
  description: "Niche score 66/100 · $4.9M/yr market · 1.8M searches/yr · $31.24 avg price. Clears our launch bar. Data updated Aug 2026."
  "og:description": "Niche score 66/100 · $4.9M/yr market · 1.8M searches/yr · $31.24 avg price. Clears our launch bar. Data updated Aug 2026."
  "og:title": "Products — pura diffuser refills - Flapen"
---

# **pura diffuser refills**

**Launch it**

A $4.9M/yr market growing +10.2% this quarter with returns at 0.6% — clears our launch bar.

Market size 97Growth 38Conversion 82Competition 63Returns 97Price range 95Avg price 95Brand share 0Review moat 86Quality gap 43

**Market size**

**Incredible****$4.9M**

$4.9M/yr · 1.8M searches

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$31.24**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$21.46–$52.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****274.42**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****8.7%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+10.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Products