---
title: "Pumpkins — $268K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/pumpkins"
last_updated: "2026-08-06T10:36:12.094Z"
locale: en
meta:
description: "Niche score 67/100 · $268K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 67/100 · $268K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pumpkins — $268K/yr Amazon US Niche (2026) - Flapen"
---
# **pumpkins**
**Worth a look**
Shows demand growing +337.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 49Growth 100Conversion 7Competition 84Returns 22Price range 87Avg price 95Brand share 93Review moat 69Quality gap 76
**Growth**
**Incredible****+337.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$22.93**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****42%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$8.96–$69.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****726.43**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$268K**
$268K/yr · 2.2M searches
**Returns**
**Bad****5.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, pumpkins is a $268K/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 67/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pumpkins market data**
- **Units sold / yr**
- **40K–50K**
- avg 250–500/product
- **Revenue / yr**
- **$917K–$1.1M**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#1,190**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **75%**
- **Out of stock**
- **24.4%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**44 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**42%**
Top 20: 81%
**Top-5 click share**
**31%**
Top 20: 70%
**Open market**
**53%**
- ORIENTAL CHERRY12% - Fokuboo10% - Artgar7% - winemana6% - LULU Deer6% - GatheringRain5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +337.2% search growth over the last 90 days.
225K175KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 127.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/pumpkins/trend)
## **Top pumpkins search terms**
- **pumpkins**393K/yr+290.2%0.3% conv. - **halloween pumpkins**132K/yr+552.3%0.1% conv. - **pumpkins for decorating**242K/yr+695.0%0.3% conv. - **halloween pumpkin**60K/yr+166.5%0.1% conv. - **fake pumpkins**159K/yr+322.8%0.4% conv. - **ceramic pumpkin**48K/yr+523.0%0.0% conv. - **halloween pumpkin decor**85K/yr+468.9%0.1% conv. - **outdoor pumpkin decor**87K/yr+591.7%0.0% conv. - **faux pumpkins**69K/yr+431.9%0.3% conv. - **outdoor pumpkins**101K/yr+757.0%0.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/pumpkins/search-terms)
## **Top pumpkins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$8K6%$16K9%$24K12%$32K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fall Decor - Halloween Decorations - Handmade Terracotta Pumpkin Jack O Lantern with Flameless Candle - Vintage Autumn Farmhouse Table Decoration for Home Indoor Outdoor Front Porch Mantel (Small)**Fokuboo**$27.17**4.1★8 rev](https://www.amazon.com/dp/B0GZ93NQ97) [2**Halloween Decorations - Black Handmade Terracotta Jack O Lantern Pumpkin**ORIENTAL CHERRY**$30.32**4.9★15 rev](https://www.amazon.com/dp/B0GYNW3GN9) [3**7Pcs Artificial Pumpkins of all Styles Halloween Decoration Rural Style Farmhouse Foam Pumpkin Harvest Season Thanksgiving Day is Suitable for Table top House Dining Table Party Decoration (Orange)**LULU Deer**$22.38**4.2★141 rev](https://www.amazon.com/dp/B0CDCJBZS2) [4**Artgar Pumpkin Decor 8 PCS Halloween Pumpkin Metal Cracked Design Foam Pumpkins for Halloween Thanksgiving Fall Home Table Indoor Outdoor Decorations**Artgar**$15.47**4.4★1,035 rev](https://www.amazon.com/dp/B0C2P9T3QM) [5**Autumn Pumpkin Decoration 7PCS Artificial Pumpkin Country Style foam Pumpkin Light Luxury Ornaments Fireplace Table Decoration Applicable to Halloween Harvest Day Thanksgiving Day (Orange)**GatheringRain**$20.67**4.0★34 rev](https://www.amazon.com/dp/B0DF6P1WGH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fall Decor - Halloween Decorations - Handmade Terracotta Pumpkin Jack O Lantern with Flameless Candle - Vintage Autumn Farmhouse Table Decoration for Home Indoor Outdoor Front Porch Mantel (Small)**Fokuboo**$27.17**8 rev3mo ago](https://www.amazon.com/dp/B0GZ93NQ97) [**Halloween Decorations - Black Handmade Terracotta Jack O Lantern Pumpkin**ORIENTAL CHERRY**$30.32**15 rev3mo ago](https://www.amazon.com/dp/B0GYNW3GN9) [**LocusArs Solar Lighted Pumpkin Decor Outdoor Fall Porch Decorations for Halloween Thanksgiving Outdoor Pumpkin Lights LED Glowing Resin Pumpkins Set of 2 for Porch Patio Yard Garden Tabletop**LocusArs**$27.49**13 rev3mo ago](https://www.amazon.com/dp/B0GXGBYBLP) [**Fall Decor - White Handmade Terracotta Pumpkin Jack O Lantern Indoor**ORIENTAL CHERRY**$27.05**9 rev3mo ago](https://www.amazon.com/dp/B0GWGVJRBD) [**Fall Decor - Handmade Terracotta Pumpkin Jack O Lantern Outdoor Indoor**ORIENTAL CHERRY**$28.32**17 rev3mo ago](https://www.amazon.com/dp/B0GWH4NF4S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LocusArs Solar Lighted Pumpkin Decor Outdoor Fall Porch Decorations for Halloween Thanksgiving Outdoor Pumpkin Lights LED Glowing Resin Pumpkins Set of 2 for Porch Patio Yard Garden Tabletop**LocusArs**$27.49**4.2★**▲ 1000%**](https://www.amazon.com/dp/B0GXGBYBLP) [**Fall Decor - Handmade Terracotta Pumpkin Jack O Lantern Outdoor Indoor**ORIENTAL CHERRY**$28.32**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0GWH4NF4S) [**Fall Decor - Halloween Decorations - Handmade Terracotta Pumpkin Jack O Lantern with Flameless Candle - Vintage Autumn Farmhouse Table Decoration for Home Indoor Outdoor Front Porch Mantel (Small)**Fokuboo**$27.17**4.1★**▲ 1000%**](https://www.amazon.com/dp/B0GZ93NQ97) [**Halloween Decorations - Black Handmade Terracotta Jack O Lantern Pumpkin**ORIENTAL CHERRY**$30.32**4.9★**▲ 1000%**](https://www.amazon.com/dp/B0GYNW3GN9) [**Fall Decor - White Handmade Terracotta Pumpkin Jack O Lantern Indoor**ORIENTAL CHERRY**$27.05**4.4★**▲ 1000%**](https://www.amazon.com/dp/B0GWGVJRBD)
**~~View all trending →~~**
## **What buyers say about pumpkins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**18%
*“Easy to grow”*
**Quality-Overall**17%
*“This is well crafted”*
**Advertised Vs Actual Product**7%
*“Better than expected”*
**Value For Money**7%
*“Good value for the price”*
**Durability**5%
*“They are durable”*
**Brightness/Shine/Glow**5%
*“I love these lights”*
**Design-Overall**4%
*“Cute, Classic Decoration”*
**Ease Of Use**3%
*“Easy to grow”*
**Soft Feel**2%
*“Very cute and soft”*
**Fun/Entertainment Experience**2%
*“these are perfect for all over added fun - solid”*
### **What buyers complain about **
**Size-Overall**20%
*“It is very large”*
**Plant Growth**20%
*“Terrible germination rate”*
**Quality-Overall**11%
*“Cheap”*
**Advertised Vs Actual Product**6%
*“Deceiving”*
**Durability**6%
*“will break if dropped”*
**Strength**4%
*“it will definitely break”*
**Smell**3%
*“they have a chemical smell”*
**Battery Life**3%
*“Immediately drains batteries”*
**Value For Money**2%
*“it looks much more expensive than I anticipated”*
**Bulb Flicker/Dimming/Color**1%
*“By Halloween they were extremely dim, essentially dead, even with new batteries”*
### **Top return reasons **
**Size-Overall**40%
**Advertised Vs Actual Product**14%
**Value For Money**13%
**Color**10%
**Defective Material/Parts**3%
**Plant Growth**3%
**Quality-Overall**2%
**Material Quality**2%
**Functionality-Overall**2%
**Display Colors**2%
## **Common questions**
- **Is pumpkins profitable to sell on Amazon United States?**
- The niche generates $268K/yr across 56 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +337.2%. Flapen's verdict: Worth a look (67/100).
- **How competitive is the pumpkins niche?**
- 44 brands and 50 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 42% of demand.
- **What do buyers complain about in pumpkins?**
- Top complaints mined from reviews: Size-Overall, Plant Growth, Quality-Overall. The return rate is 5.8% — above our launch gate.
- **When does demand for pumpkins peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 127.7× the quietest.
- **What does it cost to enter the pumpkins niche?**
- Listings span $8.96–$69.87; the average listing price is $22.93 (sweet spot $15–$100). The average incumbent carries 726 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 74 [**green graduation decorations class of 2023**](https://flapen.com/research/us/home-kitchen/green-graduation-decorations-class-of-2023)$190K/yr+184.6%**Worth a look**- 74 [**flowers**](https://flapen.com/research/us/home-kitchen/flowers)$23.3M/yr+5.2%**Launch it**- 74 [**pool towel rack outdoor**](https://flapen.com/research/us/home-kitchen/pool-towel-rack-outdoor)$1.1M/yr+362.1%**Launch it**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)