---
title: "Pumpkin Wax Melts — $32K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/pumpkin-wax-melts"
last_updated: "2026-08-10T08:38:50.759Z"
locale: en
meta:
description: "Niche score 55/100 · $32K/yr market · 55K searches/yr · $12.03 avg price. A small market ($32K/yr) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 55/100 · $32K/yr market · 55K searches/yr · $12.03 avg price. A small market ($32K/yr) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Pumpkin Wax Melts — $32K/yr Amazon US Niche (2026) - Flapen"
---
# **pumpkin wax melts**
**Worth a look**
Shows low returns (0.6%), but a small market ($32K/yr) keeps it on the watch list.
Market size 8Growth 89Conversion 57Competition 38Returns 97Price range 35Avg price 50Brand share 42Review moat 66Quality gap 76
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+94.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****849.9**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.03**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$6.08–$19.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$32K**
$32K/yr · 55K searches
According to Flapen's Amazon United States niche tracking, pumpkin wax melts is a $32K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 55/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pumpkin wax melts market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$48K–$60K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#528**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **65%**
- **Out of stock**
- **8.8%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**36**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**16%**
- Scentsationals52% - The Candle Daddy15% - Happy Wax5% - STRN4% - SCENTORINI4% - Milkhouse Candle Company4% - Open — no brand owns it (9 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +94.7% search growth over the last 90 days.
5K3KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 23.2×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/pumpkin-wax-melts/trend)
## **Top pumpkin wax melts search terms**
- **pumpkin wax melts**27K/yr+119.2%3.9% conv. - **pumpkin spice wax melts**19K/yr+96.6%5.3% conv. - **wax melts pumpkin**3K/yr+49.4%5.7% conv. - **pumpkin wax melt**2K/yr+46.2%5.2% conv. - **pumpkin spice wax melts strong**4K/yr-83.8%0.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/pumpkin-wax-melts/search-terms)
## **Top pumpkin wax melts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$6K30%$10K40%$13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ScentSationals Pumpkin Spice Scented Wax Melts - Pumpkin Cinnamon & Clove 10oz (24 Cubes)**Scentsationals**$14.98**4.5★745 rev](https://www.amazon.com/dp/B01NBXF4Q8) [2**Scentsationals Fall Wax Melts Pumpkin Party 4pk Long Lasting Strong Scent Melts for Warmers Includes Pumpkin Spice with Apple Muffins Marshmallow and Caramel 10oz (24 Cubes)**Scentsationals**$17.02**4.4★111 rev](https://www.amazon.com/dp/B0FR69JK6H) [3**The Candle Daddy Pumpkin Spice Fall Autum Scented Melt- Maximum Scent Wax Cubes/Melts- 1 Pack -2 Ounces- 6 Cubes**The Candle Daddy**$6.38**4.4★904 rev](https://www.amazon.com/dp/B084MNKLDP) [4**Scentsationals Pumpkin Marshmallow Scented Wax Melts 10oz (24 Cubes)**Scentsationals**$14.99**4.4★227 rev](https://www.amazon.com/dp/B01MTBOXXV) [5**Happy Wax Fall Collection: Natural Non-Toxic Scented Soy Wax Melts Total 6oz Variety Pack: Pumpkin Spice Latte Autumn Breeze Fall Woods**Happy Wax**$19.73**4.2★707 rev](https://www.amazon.com/dp/B07W58L4LL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**STRN Pumpkin Wax Melts Pumpkin Scented Soy Wax Cubes for Home 6 Packs**STRN**$10.03**5 rev2mo ago](https://www.amazon.com/dp/B0H2TLRG6H) [**SCENTORINI Wax Melts Pumpkin Scented Wax Cubes for Wax Warmers**SCENTORINI**$9.91**2 rev2mo ago](https://www.amazon.com/dp/B0H2T8DC9B) [**Scentsationals Fall Wax Melts Pumpkin Party 4pk Long Lasting Strong Scent Melts for Warmers Includes Pumpkin Spice with Apple Muffins Marshmallow and Caramel 10oz (24 Cubes)**Scentsationals**$17.02**111 rev10mo ago](https://www.amazon.com/dp/B0FR69JK6H) [**Colonial Candle Pumpkin Pie Wax Melts Wax Melt Warmer Cubes Long Lasting Scented Wax Warmer Cubes 4 Pack 6 Cubes Each - Made in The USA**Colonial Candle**$8.67**104 rev11mo ago](https://www.amazon.com/dp/B0FN9TC2JV) [**Salubrito Fall Scented Wax Melts Strong Scented Soy Wax Cubes/Tarts Variety Set- Pumpkin Spice Cinnamon Spiced Cider Snickerdoodle Balsam Pine Candy Corn Fall Harvest Apple Pie 8x2.5oz**Salubrito**$14.70**852 rev1y ago](https://www.amazon.com/dp/B0F82LLL6F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SCENTORINI Wax Melts Pumpkin Scented Wax Cubes for Wax Warmers**SCENTORINI**$9.91**4.0★**▲ 1000%**](https://www.amazon.com/dp/B0H2T8DC9B) [**STRN Pumpkin Wax Melts Pumpkin Scented Soy Wax Cubes for Home 6 Packs**STRN**$10.03**4.0★**▲ 1000%**](https://www.amazon.com/dp/B0H2TLRG6H) [**UCC Plant Based Natural Wax Melts Highly Scented Long Lasting Premium Soy Scented Melts Cubes Wax Melts Tarts Colored Wax Melt - 4 Pack**UCC**$11.56**4.0★**▲ 441%**](https://www.amazon.com/dp/B0DCV41RCW) [**Colonial Candle Pumpkin Pie Wax Melts Wax Melt Warmer Cubes Long Lasting Scented Wax Warmer Cubes 4 Pack 6 Cubes Each - Made in The USA**Colonial Candle**$8.67**4.0★**▲ 351%**](https://www.amazon.com/dp/B0FN9TC2JV) [**DaVoice Fall Wax Melts Wax Cubes Soy Wax Blend Melt - Pumpkin Wax Melts Vanilla Wax Melts Fall Scents Long Lasting - Fall Scented Wax Melts (Marshmallow Fall Medley 2.2 oz 6 Cubes)**DaVoice**$6.77**4.0★**▲ 212%**](https://www.amazon.com/dp/B0DDMCYHLR)
**~~View all trending →~~**
## **What buyers say about pumpkin wax melts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**73%
*“Good Fragrance”*
**Quality-Overall**6%
*“Great long lasting quality”*
**Value For Money**4%
*“overall a good value for your money”*
**Durability**3%
*“They last a good while”*
**Strength**1%
*“Very strong”*
**Gifting Purpose**1%
*“Smells great, funny gift”*
**Size-Overall**1%
*“Nice size cubes”*
**Ease Of Use**1%
*“Easy to get out of packaging”*
**Advertised Vs Actual Product**1%
*“Just what I ordered”*
**Comfort-Overall**0%
*“comforting instead of artificial”*
### **What buyers complain about **
**Smell**58%
*“Limited aroma”*
**Value For Money**8%
*“Expensive”*
**Durability**5%
*“they don't last”*
**Thickness**3%
*“Just too thin”*
**Strength**3%
*“Not very strong”*
**Heating**2%
*“they also didnt melt well like the ones I normally buy from target”*
**Advertised Vs Actual Product**2%
*“it's not the same”*
**Size-Overall**1%
*“small compared to others”*
**Quality-Overall**1%
*“The quality is questionable”*
### **Top return reasons **
**Smell**94%
**Leak-Proof**3%
**Ease Of Use**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is pumpkin wax melts profitable to sell on Amazon United States?**
- The niche generates $32K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +94.7%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the pumpkin wax melts niche?**
- 15 brands and 36 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in pumpkin wax melts?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.6%.
- **When does demand for pumpkin wax melts peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 23.2× the quietest.
- **What does it cost to enter the pumpkin wax melts niche?**
- Listings span $6.08–$19.73; the average listing price is $12.03 (sweet spot $15–$100). The average incumbent carries 850 reviews — the moat a new listing must climb.
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