---
title: "Pumpkin Pie Candle — $78K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/pumpkin-pie-candle"
last_updated: "2026-08-10T13:56:28.554Z"
locale: en
meta:
description: "Niche score 49/100 · $78K/yr market · 78K searches/yr · $20.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $78K/yr market · 78K searches/yr · $20.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pumpkin Pie Candle — $78K/yr Amazon US Niche (2026) - Flapen"
---
# **pumpkin pie candle**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 85Conversion 58Competition 7Returns 95Price range 82Avg price 88Brand share 0Review moat 41Quality gap 58
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.37**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+85.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Great****$10.39–$39.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,393.71**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$78K**
$78K/yr · 78K searches
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pumpkin pie candle is a $78K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Dec. Verdict: Skip it — 49/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pumpkin pie candle market data**
- **Units sold / yr**
- **8K–10K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$163K–$204K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#270**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **57%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**41**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**0%**
- Yankee Candle82% - Village Candle14% - Voluspa5%
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — +85.1% search growth over the last 90 days.
15K10KHoliday '24Spike '25Prime Day '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct, Dec · busiest ÷ quietest = 62.2×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/pumpkin-pie-candle/trend)
## **Top pumpkin pie candle search terms**
- **spiced pumpkin**5K/yr+104.3%0.4% conv. - **yankee candle pumpkin**10K/yr+104.0%6.6% conv. - **yankee candle spiced pumpkin**7K/yr+79.5%9.3% conv. - **yankee candle pumpkin spice**8K/yr+87.0%9.3% conv. - **yankee candle autumn**3K/yr+86.1%0.3% conv. - **spiced pumpkin candle**4K/yr+97.0%7.9% conv. - **pumpkin spice latte candle**5K/yr+39.8%0.8% conv. - **yankee candles pumpkin spice**4K/yr+137.4%14.2% conv. - **yankee candles pumpkin**4K/yr+7.0%6.6% conv. - **spiced pumpkin yankee candle**5K/yr-0.9%12.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/pumpkin-pie-candle/search-terms)
## **Top pumpkin pie candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$12K30%$23K45%$35K60%$47K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yankee Candle Spiced Pumpkin Fall Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$16.01**4.4★1,420 rev](https://www.amazon.com/dp/B0F3DRTCB2) [2**Village Candle Spiced Pumpkin Large Apothecary Jar Scented Candle 21.25 oz.**Village Candle**$18.18**4.5★4,845 rev](https://www.amazon.com/dp/B002YX0GAA) [3**Yankee Candle Apple Pumpkin Thanksgiving Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$15.82**4.7★400 rev](https://www.amazon.com/dp/B0F3DQHQ9K) [4**Yankee Candle Small Tumbler Scented Candle with up to 40 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 4.3 oz Tumbler Candle with Room Filling Fragrance Spiced Pumpkin**Yankee Candle**$10.39**3.8★79 rev](https://www.amazon.com/dp/B09C11GDCY) [5**Yankee Candle Spiced Pumpkin Scented Classic 22oz Large Jar Single Wick Over 110 Hours of Burn Time Perfect Accent for Fall Decor & Gifting**Yankee Candle**$22.37**4.5★9,666 rev](https://www.amazon.com/dp/B000W3V8S8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yankee Candle Spiced Pumpkin Fall Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$16.01**1,420 rev1y ago](https://www.amazon.com/dp/B0F3DRTCB2) [**Yankee Candle Apple Pumpkin Thanksgiving Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$15.82**400 rev1y ago](https://www.amazon.com/dp/B0F3DQHQ9K) [**Yankee Candle Small Tumbler Scented Candle with up to 40 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 4.3 oz Tumbler Candle with Room Filling Fragrance Spiced Pumpkin**Yankee Candle**$10.39**79 rev4y ago](https://www.amazon.com/dp/B09C11GDCY) [**Yankee Candle Large Tumbler Scented Candle with up to 80 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 20 oz Tumbler Candle with Room Filling Fragrance Spiced Pumpkin**Yankee Candle**$20.22**158 rev4y ago](https://www.amazon.com/dp/B09BZXB35K) [**Voluspa Spiced Pumpkin Latte Large Scented Candle Jar 18 Oz 100 Hr Burn**Voluspa**$39.59**188 rev5y ago](https://www.amazon.com/dp/B08J8CLK1K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yankee Candle Small Tumbler Scented Candle with up to 40 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 4.3 oz Tumbler Candle with Room Filling Fragrance Spiced Pumpkin**Yankee Candle**$10.39**3.8★**▲ 180%**](https://www.amazon.com/dp/B09C11GDCY) [**Yankee Candle Apple Pumpkin Thanksgiving Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$15.82**4.7★**▲ 111%**](https://www.amazon.com/dp/B0F3DQHQ9K) [**Yankee Candle Spiced Pumpkin Fall Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$16.01**4.4★**▲ 22%**](https://www.amazon.com/dp/B0F3DRTCB2) [**Village Candle Spiced Pumpkin Large Apothecary Jar Scented Candle 21.25 oz.**Village Candle**$18.18**4.5★**— 2%**](https://www.amazon.com/dp/B002YX0GAA) [**Voluspa Spiced Pumpkin Latte Large Scented Candle Jar 18 Oz 100 Hr Burn**Voluspa**$39.59**4.4★**▼ 41%**](https://www.amazon.com/dp/B08J8CLK1K)
**~~View all trending →~~**
## **What buyers say about pumpkin pie candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**68%
*“Fragrance is wonderful”*
**Quality-Overall**8%
*“Great Yankee candle quality in a great deal”*
**Brightness/Shine/Glow**7%
*“Great candle”*
**Value For Money**6%
*“at an affordable price”*
**Advertised Vs Actual Product**2%
*“Better than Expected”*
**Display-Overall**1%
*“Great Projection”*
**Locally Manufactured**1%
*“Its made in usa thats awesome”*
**Gifting Purpose**1%
*“Gave it as a gift she Loves it”*
**Durability**1%
*“lasts a good while”*
**Color**0%
*“Color is beautiful”*
### **What buyers complain about **
**Smell**65%
*“The fragrance is just barely noticeable”*
**Quality-Overall**10%
*“Not a good candle”*
**Value For Money**7%
*“not worth the price”*
**Size-Overall**3%
*“It's big,”*
**Leak-Proof**3%
*“Messy candle leaking”*
**Durability**2%
*“was great for the fall - however, I dropped it and, of course, the glass broke so I didn't get to use it as long as I'd have liked”*
### **Top return reasons **
**Smell**63%
**Advertised Vs Actual Product**9%
**Color**6%
**Heating**5%
**Value For Money**5%
**Size-Overall**3%
**Defective Material/Parts**3%
**Ease Of Use**2%
**Functionality-Overall**2%
**Gifting Purpose**1%
## **Common questions**
- **Is pumpkin pie candle profitable to sell on Amazon United States?**
- The niche generates $78K/yr across 7 tracked products. 90-day search growth is +85.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the pumpkin pie candle niche?**
- 3 brands and 41 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in pumpkin pie candle?**
- Top complaints mined from reviews: Smell, Quality-Overall, Value For Money. The return rate is 0.9%.
- **When does demand for pumpkin pie candle peak?**
- Demand peaks in Sep–Oct–Dec; the busiest month runs 62.2× the quietest.
- **What does it cost to enter the pumpkin pie candle niche?**
- Listings span $10.39–$39.59; the average listing price is $20.37 (sweet spot $15–$100). The average incumbent carries 2,394 reviews — the moat a new listing must climb.
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