---
title: "Pumpkin Blanket — $59K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/pumpkin-blanket"
last_updated: "2026-08-10T13:56:08.165Z"
locale: en
meta:
description: "Niche score 58/100 · $59K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $59K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pumpkin Blanket — $59K/yr Amazon US Niche (2026) - Flapen"
---
# **pumpkin blanket**
**Worth a look**
Shows demand growing +235.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 15Growth 98Conversion 9Competition 72Returns 49Price range 89Avg price 95Brand share 86Review moat 64Quality gap 37
**Growth**
**Incredible****+235.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$23.05**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.98–$40.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****942.09**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$59K**
$59K/yr · 369K searches
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, pumpkin blanket is a $59K/yr Amazon United States market (369K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 58/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pumpkin blanket market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$138K–$184K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#4,461**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **77%**
- **Out of stock**
- **30.3%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**49%**
Top 20: 93%
**Top-5 click share**
**42%**
Top 20: 83%
**Open market**
**45%**
- ChezMax16% - Capecage10% - Horaldaily9% - Qutichy7% - Lussena7% - Yiyhuxf7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +235.8% search growth over the last 90 days.
15K10KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 47.2×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/pumpkin-blanket/trend)
## **Top pumpkin blanket search terms**
- **pumpkin blanket**74K/yr+330.1%0.3% conv. - **pumpkin throw blanket**38K/yr+532.0%0.4% conv. - **autumn blanket**20K/yr+454.3%0.3% conv. - **autumn throw blanket**35K/yr+141.6%0.2% conv. - **pumpkin blanket throw**15K/yr+603.2%0.3% conv. - **thanksgiving blanket**25K/yr+3.3%0.4% conv. - **fall throws for couch**38K/yr+224.0%0.0% conv. - **pumpkin throw**7K/yr+354.7%0.4% conv. - **fall fleece throw blanket**17K/yr+293.3%0.0% conv. - **thanksgiving throw blanket**28K/yr-22.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/pumpkin-blanket/search-terms)
## **Top pumpkin blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$5K12%$7K16%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fall Halloween Pumpkin Throw Blanket - 50x60 Rust Red 3D Pumpkin Printed Blankets for Women Cozy Faux Fur Flannel Fleece Blanket Fall Gift Aesthetic Decor for Mom Sofa Bed Chai Bedding Living Room**ChezMax**$31.84**4.7★4 rev](https://www.amazon.com/dp/B0FGD7SRTQ) [2**Qutichy Halloween Pumpkin Oversized Wearable Blanket Hoodie Cozy Plush Lounger Robe (Orange M)**Qutichy**$27.63**0.0★0 rev](https://www.amazon.com/dp/B0H6HRPFVM) [3**Capecage Blanket Hoodie Long Hooded Blanket Sweatshirt as Birthday Gifts for Women Men Long Wearable Blanket for Men Women. (Pumpkin)**Capecage**$27.74**4.8★1,730 rev](https://www.amazon.com/dp/B0CLVM9YCB) [4**50x70 Inch Rust Throw Blanket - Soft & Fluffy Fleece Cute & Aesthetic Perfect for Sofa Couch Chair Bed Living Room & Bedroom All-Season Use Plush & Cozy Decorative Blanket**Lussena**$14.11**4.6★1,580 rev](https://www.amazon.com/dp/B0DPLYNHK5) [5**Yiyhuxf Halloween Pumpkin Face Blanket - Orange Flannel Fleece Throw for Home Living Room Bed Chair Decor - 60x50**Yiyhuxf**$14.84**4.6★147 rev](https://www.amazon.com/dp/B0C4DPJ2ZX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Qutichy Halloween Pumpkin Oversized Wearable Blanket Hoodie Cozy Plush Lounger Robe (Orange M)**Qutichy**$27.63**0 rev3w ago](https://www.amazon.com/dp/B0H6HRPFVM) [**AnyDesign Fall Throw Blankets 50 x 60 Inch 3D Jacquard Pumpkin Fuzzy Blanket Autumn Soft Cozy Faux Fur Plush Blanket for Thanksgiving Holiday Home Bed Soft Couch Armchair Rust Red**AnyDesign**$22.68**0 rev2mo ago](https://www.amazon.com/dp/B0GYXTRKHX) [**Horaldaily Fall Blanket Throw Pumpkin Heart Caramel Autumn Thanksgiving Soft Fuzzy Plush Faux Fur Cozy Blankets for Couch Sofa Bed Lounging Decor Ideal Gifts for Kids Adults Self 50x60**Horaldaily**$27.70**0 rev6mo ago](https://www.amazon.com/dp/B0GGH95916) [**Tegeme Fall Halloween Pumpkin Throw Blanket 50 x 60 3D Pumpkin Pattern Faux Rabbit Fur Fleece Blanket Soft Cozy Rust Autumn Throw for Couch Sofa Bed Thanksgiving Gift for Women Mom(Rust)**Tegeme**$40.83**23 rev11mo ago](https://www.amazon.com/dp/B0FL7T4H8V) [**Pumpkin Throw Blanket for Couch 50x60 Fall Halloween Blankets Soft Cozy Reversible Textured Fleece Fluffy Blanket for Bed Sofa Autumn Home Decor**ELASAD**$32.83**1,184 rev11mo ago](https://www.amazon.com/dp/B0FK29D1TZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Horaldaily Fall Blanket Throw Pumpkin Heart Caramel Autumn Thanksgiving Soft Fuzzy Plush Faux Fur Cozy Blankets for Couch Sofa Bed Lounging Decor Ideal Gifts for Kids Adults Self 50x60**Horaldaily**$27.70**0.0★**▲ 947%**](https://www.amazon.com/dp/B0GGH95916) [**Qutichy Halloween Pumpkin Oversized Wearable Blanket Hoodie Cozy Plush Lounger Robe (Orange M)**Qutichy**$27.63**0.0★**▲ 930%**](https://www.amazon.com/dp/B0H6HRPFVM) [**AnyDesign Fall Throw Blankets 50 x 60 Inch 3D Jacquard Pumpkin Fuzzy Blanket Autumn Soft Cozy Faux Fur Plush Blanket for Thanksgiving Holiday Home Bed Soft Couch Armchair Rust Red**AnyDesign**$22.68**0.0★**▲ 916%**](https://www.amazon.com/dp/B0GYXTRKHX) [**Capecage Blanket Hoodie Long Hooded Blanket Sweatshirt as Birthday Gifts for Women Men Long Wearable Blanket for Women Men. (Pumpkin2)**Capecage**$28.46**4.8★**▲ 915%**](https://www.amazon.com/dp/B0FF99JGCY) [**Capecage Blanket Hoodie Long Hooded Blanket Sweatshirt as Birthday Gifts for Women Men Long Wearable Blanket for Men Women. (Pumpkin)**Capecage**$27.74**4.8★**▲ 847%**](https://www.amazon.com/dp/B0CLVM9YCB)
**~~View all trending →~~**
## **What buyers say about pumpkin blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**31%
*“Comfortable soft”*
**Color**20%
*“vibrant color”*
**Warmth**9%
*“Soft and warm”*
**Comfort-Overall**7%
*“Comfortable”*
**Quality-Overall**6%
*“Good quality blanket”*
**Value For Money**5%
*“Great for the price”*
**Size-Overall**3%
*“It fits me comfortably”*
**Weight Light**3%
*“Lightweight”*
**Washability**2%
*“Super cozy and has held up well after a few washes”*
**Texture/Consistency-Overall**1%
*“LOVE LOVE LOVE textured look”*
### **What buyers complain about **
**Thickness**19%
*“really isn't thick enough for my liking”*
**Size-Overall**9%
*“Huge”*
**Quality-Overall**7%
*“very cheaply made”*
**Color**7%
*“rather dark color”*
**Advertised Vs Actual Product**5%
*“Not the size in the description”*
**Thin**4%
*“Thin Material”*
**Durability**4%
*“come apart right away”*
**Rusts/Corrodes**2%
*“the creme chair was covered with rust colored shedding”*
**Weight Heavy**2%
*“Quite nice I expected it to be a bit heavier and wider”*
**Washability**2%
*“Blanket started coming apart after 2 washes”*
### **Top return reasons **
**Color**49%
**Size-Overall**15%
**Thin**8%
**Material Quality**7%
**Display Colors**5%
**Quality-Overall**4%
**Advertised Vs Actual Product**4%
**Value For Money**2%
**Thickness**1%
**Rusts/Corrodes**1%
## **Common questions**
- **Is pumpkin blanket profitable to sell on Amazon United States?**
- The niche generates $59K/yr across 35 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +235.8%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the pumpkin blanket niche?**
- 26 brands and 33 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in pumpkin blanket?**
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 3.1%.
- **When does demand for pumpkin blanket peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 47.2× the quietest.
- **What does it cost to enter the pumpkin blanket niche?**
- Listings span $12.98–$40.83; the average listing price is $23.05 (sweet spot $15–$100). The average incumbent carries 942 reviews — the moat a new listing must climb.
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