---
title: "Psalm 23 — $98K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/psalm-23"
last_updated: "2026-08-10T04:10:45.115Z"
locale: en
meta:
description: "Niche score 56/100 · $98K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 56/100 · $98K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Psalm 23 — $98K/yr Amazon US Niche (2026) - Flapen"
---
# **psalm 23**
**Worth a look**
Shows no brand lock-in (top 5 brands take 28% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 25Growth 24Conversion 32Competition 88Returns 75Price range 86Avg price 81Brand share 97Review moat 93Quality gap 22
**Brand share**
**Incredible****28%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****137.55**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Price range**
**Great****$6.32–$85.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$17.55**
avg listing price — sweet spot $15–$100
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$98K**
$98K/yr · 220K searches
**Growth**
**Bad****-2.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, psalm 23 is a $98K/yr Amazon United States market (220K searches/yr). The top 5 brands hold 28% of demand. Verdict: Worth a look — 56/100.
Data updated Aug 1, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **psalm 23 market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$105K–$140K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#9,667**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **91%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **23 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**67 **▲rising
**Sellers**
**75**
**Top-5 brand share**
**28%**
Top 20: 64%
**Top-5 click share**
**27%**
Top 20: 61%
**Open market**
**69%**
- BELLOWDEER7% - Loved Creations7% - Cayxatiu5% - YAANUNULU5% - Pappus4% - Poster Master4%
## **Demand & seasonality**
Weekly Amazon search volume, last 100 weeks — -2.9% search growth over the last 90 days.
5K3KHoliday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/psalm-23/trend)
## **Top psalm 23 search terms**
- **psalm 23**94K/yr+0.3%1.2% conv. - **psalm 23 wall art**54K/yr-2.9%1.3% conv. - **the lord is my shepherd wall art**25K/yr-19.8%1.0% conv. - **psalms 23**19K/yr+2.7%1.0% conv. - **psalms 23 wall art**10K/yr-13.2%1.1% conv. - **salmo 23**9K/yr-14.3%0.6% conv. - **23rd psalm**6K/yr+8.6%1.4% conv. - **psalm 23 poster**4K/yr+53.1%0.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/psalm-23/search-terms)
## **Top psalm 23 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$4K6%$6K8%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BELLOWDEER Bible Verse Psalm 23 Christian Gifts Inspirational Wall Decor Scripture Wall Art Wooden Hanging Sign for Modern Home Office Bathroom Bedroom Wall Art Decor 8x10 Inches**BELLOWDEER**$9.51**4.7★2,034 rev](https://www.amazon.com/dp/B0CF92YDC7) [2**Loved Creations Morse Code Bracelets for Women Psalm 23:4 Christian Bible Verse Bracelets Scripture S925 Sterling Silver Inspirational Faith Jewelry Religious Gifts for Women**Loved Creations**$14.79**4.7★659 rev](https://www.amazon.com/dp/B0B5L5TGBS) [3**Cayxatiu Christian Shirts for Women Psalm 23 Shirt The Lord is My Shepherd Jesus Shirt Faith Religious Bible Verse Tees(White S)**Cayxatiu**$17.95**4.5★21 rev](https://www.amazon.com/dp/B0G1YGS91R) [4**Bible Verse Psalm 23 Christian Acrylic Heart Decorative Gifts for Women Inspiration Religious Gifts for Her Mom Girl Female Coworker Sister Table Decorations Gifts**YAANUNULU**$12.81**5.0★173 rev](https://www.amazon.com/dp/B0DK6GW5T2) [5**Bible Psalm 23 Canvas Wall Art Christianity Verse Painting Picture Wall Decor Religion Inspirational Scripture Poster Print Artwork for Church Prayer Room Bedroom Office Home Decoration 12inx16in**Pappus**$17.00**4.4★33 rev](https://www.amazon.com/dp/B0FXG8FHNM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bible Verse Psalm 23 Canvas Wall Art Religious Christian Scripture Painting Picture Wall Decor The Lord is My Shepherd Print Artwork for Living Room Bedroom Church Prayer Room Home Decoration 12x16in**RUDIEOLSIW**$15.39**15 rev6mo ago](https://www.amazon.com/dp/B0GJLB5NJH) [**Framed Psalm 23 Wall Art Christian Bible Verse Canvas Wall Decor The Lord Is My Shepherd Inspirational Scripture Paintings Vintage Floral Artwork Print Picture for Bedroom Home Office 12x16 Inch**WLHARTT**$23.11**92 rev6mo ago](https://www.amazon.com/dp/B0GHN8QW3V) [**GFGVZLSK Lion of Judah Psalm 23 Canvas Wall Art 12x16 in**GFGVZLSK**$16.47**10 rev7mo ago](https://www.amazon.com/dp/B0GD5LKTTK) [**Christian Gifts for Women Men Psalm 23 Quotes Bible Verse Acrylic Plaque Sign Inspirational Bible Gifts for Friends Family Coworkers Office Home Desk Decor signs**LUODWSST**$9.93**103 rev7mo ago](https://www.amazon.com/dp/B0GC67G5KN) [**PullCrease 50 Pcs Psalm 23: 1 Wristbands Vbs 2026 Gifts Bulk The Lord Is My Shepherd Rubber Wristband 10 Styles with Christian Religious Shepherds Staff Gifts for Vbs Favors Support Church Supplies**PullCrease**$17.41**32 rev7mo ago](https://www.amazon.com/dp/B0G64FLVG6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cayxatiu Christian Shirts for Women Psalm 23 Shirt The Lord is My Shepherd Jesus Shirt Faith Religious Bible Verse Tees(White S)**Cayxatiu**$17.95**4.5★**▲ 227%**](https://www.amazon.com/dp/B0G1YGS91R) [**Loved Creations Morse Code Bracelets for Women Psalm 23:4 Christian Bible Verse Bracelets Scripture S925 Sterling Silver Inspirational Faith Jewelry Religious Gifts for Women**Loved Creations**$14.79**4.7★**▲ 178%**](https://www.amazon.com/dp/B0B5L5TGBS) [**Christian Gifts for Women Men Psalm 23 Quotes Bible Verse Acrylic Plaque Sign Inspirational Bible Gifts for Friends Family Coworkers Office Home Desk Decor signs**LUODWSST**$9.93**4.7★**▲ 177%**](https://www.amazon.com/dp/B0GC67G5KN) [**Bible Verse Psalm 23 Canvas Wall Art Religious Christian Scripture Painting Picture Wall Decor The Lord is My Shepherd Print Artwork for Living Room Bedroom Church Prayer Room Home Decoration 12x16in**RUDIEOLSIW**$15.39**4.9★**▲ 176%**](https://www.amazon.com/dp/B0GJLB5NJH) [**Framed Psalm 23 Wall Art Christian Bible Verse Canvas Wall Decor The Lord Is My Shepherd Inspirational Scripture Paintings Vintage Floral Artwork Print Picture for Bedroom Home Office 12x16 Inch**WLHARTT**$23.11**4.7★**▲ 167%**](https://www.amazon.com/dp/B0GHN8QW3V)
**~~View all trending →~~**
## **What buyers say about psalm 23**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“The quality is solid for the price”*
**Image/Picture Clarity**9%
*“Beautiful picture”*
**Gifting Purpose**8%
*“Loved a perfect gift”*
**Print Quality**7%
*“I love this canvas print”*
**Size-Overall**7%
*“The fit is good”*
**Value For Money**7%
*“affordable price point”*
**Design-Overall**6%
*“The designs were beautiful”*
**Advertised Vs Actual Product**5%
*“Even better than I hoped it would be”*
**Color**4%
*“Color is beautiful”*
**Strength**4%
*“They are sturdy”*
### **What buyers complain about **
**Size-Overall**13%
*“Smaller than expected”*
**Value For Money**11%
*“This item is very poorly made for the price”*
**Print Quality**7%
*“In the green forest print that I went with there are places where the sunlight shining through the trees makes reading the white letters a little bit tougher than it should be”*
**Color**7%
*“Colors are different”*
**Quality-Overall**7%
*“Poor quality”*
**Adhesion/Stickiness**6%
*“The botton wood part of not glued on”*
**Material Quality**4%
*“Awful material”*
**Advertised Vs Actual Product**4%
*“This does not look like the image on the website”*
**Paint Quality**2%
*“looks a bit like an oil painting”*
**Wood Quality**2%
*“I think for the price more effort should be put in the wood material which seems a little cheap”*
### **Top return reasons **
**Size-Overall**33%
**Advertised Vs Actual Product**10%
**Color**9%
**Quality-Overall**8%
**Material Quality**5%
**Frame Quality**5%
**Print Quality**5%
**Adhesion/Stickiness**3%
**Defective Material/Parts**2%
**Design-Overall**2%
## **Common questions**
- **Is psalm 23 profitable to sell on Amazon United States?**
- The niche generates $98K/yr across 74 tracked products. 3 of 21 products launched in the last 360 days are still selling. 90-day search growth is -2.9%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the psalm 23 niche?**
- 67 brands and 75 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 28% of demand.
- **What do buyers complain about in psalm 23?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Print Quality. The return rate is 2.0%.
- **When does demand for psalm 23 peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the psalm 23 niche?**
- Listings span $6.32–$85.38; the average listing price is $17.55 (sweet spot $15–$100). The average incumbent carries 138 reviews — the moat a new listing must climb.
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