---
title: "Portion Control Plate — $187K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/portion-control-plate"
last_updated: "2026-08-10T12:36:33.107Z"
locale: en
meta:
description: "Niche score 48/100 · $187K/yr market · 530K searches/yr · $16.63 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 48/100 · $187K/yr market · 530K searches/yr · $16.63 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Portion Control Plate — $187K/yr Amazon US Niche (2026) - Flapen"
---
# **portion control plate**
**Skip it**
Soft demand (-9.4% this quarter) — this niche doesn't clear our bar today.
Market size 37Growth 20Conversion 27Competition 63Returns 59Price range 75Avg price 79Brand share 66Review moat 66Quality gap 42
**Avg price**
**Great****$16.63**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.96–$39.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****843.65**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$187K**
$187K/yr · 530K searches
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-9.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, portion control plate is a $187K/yr Amazon United States market (530K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.
Data updated Aug 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **portion control plate market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$166K–$208K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#265**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **6.6%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 85%
**Open market**
**30%**
- Viynran24% - Health Beet19% - WAYGYMBBD9% - Soptalles8% - GoodCook6% - CrazyTerra5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.4% search growth over the last 90 days.
23K18KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/portion-control-plate/trend)
## **Top portion control plate search terms**
- **portion control plate**261K/yr-15.0%1.6% conv. - **portion control plates for adults**45K/yr-14.7%1.6% conv. - **bariatric plates for portion control**31K/yr-20.2%1.2% conv. - **portion plate**28K/yr-12.9%1.4% conv. - **portion plates for adults**19K/yr+12.8%1.8% conv. - **portion control plates**23K/yr+10.6%1.1% conv. - **bariatric plate**21K/yr-16.6%1.1% conv. - **portion plates**14K/yr+7.0%1.8% conv. - **diet plate**12K/yr+12.7%1.5% conv. - **diabetic plates for adults**4K/yr+195.7%3.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/portion-control-plate/search-terms)
## **Top portion control plate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$9K10%$19K15%$28K20%$37K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VIYNRAN 4 Pcs Portion Control Plates & Bowls Set (9 Inch) Self-Measuring for Weight Loss Gastric Bypass LapBand Diabetes & Healthy Diets Divided Nutrition Plates for Adults & Children**Viynran**$23.88**4.6★254 rev](https://www.amazon.com/dp/B0DM974NHR) [2**Health Beet 10 Diabetic Portion Control Plate for Balanced Eating -3 Divided Sections for Veggies Carbs & Protein - Microwave & Dishwasher Safe Bariatric Sectioned Plates for Adults & Kids - 1 Pack**Health Beet**$10.78**4.6★1,151 rev](https://www.amazon.com/dp/B0BFTJ86M5) [3**WAYGYMBBD Portion Control Plate For Adults 9 Inch 5Pcs Round Divided Plates for Adults 3 Compartment Plates With DividersMicrowave And Dishwasher Safe**WAYGYMBBD**$10.78**4.5★568 rev](https://www.amazon.com/dp/B0CB468F6T) [4**GoodCook Meal Prep Containers Set Microwave & Dishwasher-Safe Round Food Organizers with Labeled Compartments BPA-Free Food Storage Set with Snap Shut Lids Portion Control 10-Pieces Red**GoodCook**$14.97**4.4★5,104 rev](https://www.amazon.com/dp/B07K9BTSHQ) [5**Soptalles 2Pack 9 Inch Portion Control Plates Divided Plates for Dinner**Soptalles**$7.03**4.4★258 rev](https://www.amazon.com/dp/B0CRZ1ZD2X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Viynran 4 Pcs Portion Control Plates & Bowls Set (2 Plates + 2 Bowls 9 Inch) - Self-Measuring for Weight Loss Gastric Bypass LapBand Diabetes & Healthy Diets Pink & Blue for Adults & Children**Viynran**$22.39**254 rev1y ago](https://www.amazon.com/dp/B0F48DBNDD) [**MaxiMoji Portion Control Plate for Adults Divided Plate for Weight loss Ideal for Bariatric and Diabetic and Healthy Diets Durable and Easy to Clean-porcelain**MaxiMoji**$23.70**55 rev1y ago](https://www.amazon.com/dp/B0DXCP7B38) [**Divided Plates for Adults (8 Packs) Unbreakable Portion Control Plate Sectioned with Dividers 9 Inch Plastic Food Separator Dinner Plates Lightweight Compartment BPA Free Reusable Microwave Safe**CrazyTerra**$14.97**318 rev1y ago](https://www.amazon.com/dp/B0DNSNQLPL) [**VIYNRAN 4 Pcs Portion Control Plates & Bowls Set (9 Inch) Self-Measuring for Weight Loss Gastric Bypass LapBand Diabetes & Healthy Diets Divided Nutrition Plates for Adults & Children**Viynran**$23.88**254 rev1y ago](https://www.amazon.com/dp/B0DM974NHR) [**Viynran Portion Control Plate - 10 Inch Melamine Dinner Plate for Balanced Meals Divided Sections for Vegetables Carbs and Protein with Colorful Food Illustrations - 1 Pack**Viynran**$7.93**69 rev2y ago](https://www.amazon.com/dp/B0D83RJFV6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Viynran Portion Control Plate - 10 Inch Melamine Dinner Plate for Balanced Meals Divided Sections for Vegetables Carbs and Protein with Colorful Food Illustrations - 1 Pack**Viynran**$7.93**4.3★**▲ 150%**](https://www.amazon.com/dp/B0D83RJFV6) [**Viynran 4 Pcs Portion Control Plates & Bowls Set (2 Plates + 2 Bowls 9 Inch) - Self-Measuring for Weight Loss Gastric Bypass LapBand Diabetes & Healthy Diets Pink & Blue for Adults & Children**Viynran**$22.39**4.6★**▲ 83%**](https://www.amazon.com/dp/B0F48DBNDD) [**Health Beet 10 Diabetic Portion Control Plate for Balanced Eating - 3 Divided Sections for Veggies Carbs & Protein Microwave & Dishwasher Safe Bariatric Sectioned Plates for Adults & Kids - 4 Pack**Health Beet**$26.07**4.6★**▲ 77%**](https://www.amazon.com/dp/B0CQPK5NWB) [**AIYoo Unbreakable Divided Plates for Adults Portion Control Plates Set of 2 Dark Blue Round Plastic Dinner Plate 9 Inch for Camping Outdoor or Every Day Use**AIYoo**$15.83**4.3★**▲ 75%**](https://www.amazon.com/dp/B0CMDB269M) [**Eaasty 4 Pieces Bariatric Portion Control Plate Stainless Steel Silverware Flatware Set Tableware Cutlery Set Diet Plate for Balanced Eating Weight Loss Serving Decorations**Eaasty**$15.30**4.7★**▲ 42%**](https://www.amazon.com/dp/B0BCHN9GY1)
**~~View all trending →~~**
## **What buyers say about portion control plate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Good quality and deep sections”*
**Value For Money**11%
*“Excellent value”*
**Ease Of Use**10%
*“Easy to Use”*
**Size-Overall**10%
*“Good size”*
**Dishwasher Safe**6%
*“Dishwasher safe”*
**Ease Of Cleaning**6%
*“Cleans easy”*
**Advertised Vs Actual Product**5%
*“Does what I need to be done”*
**Durability**4%
*“They are durable”*
**Strength**4%
*“Nice solid plate”*
**Color**4%
*“Nice color”*
### **What buyers complain about **
**Size-Overall**18%
*“Lids do not fit properly”*
**Durability**11%
*“Heavy and breaks easily”*
**Quality-Overall**10%
*“Cheap”*
**Value For Money**8%
*“for the price it can definitely be more affordable”*
**Thickness**5%
*“These lids cracked immediately because they're so thin”*
**Strength**4%
*“Don't hold much”*
**Functionality-Overall**4%
*“do not work”*
**Microwave Safe**3%
*“Use caution when using it to heat your food in n the microwave”*
**Ease Of Use**3%
*“are hard to get to attach”*
**De-Grease**2%
*“If you put this in the sink with greasy dishes or put anything even remotely greasy on it even once there's a film on it that never comes clean even in the dishwasher”*
### **Top return reasons **
**Size-Overall**45%
**Material Quality**14%
**Advertised Vs Actual Product**10%
**Value For Money**6%
**Weight Heavy**4%
**Quality-Overall**4%
**Strength**2%
**Thickness**2%
**Color**1%
**Smell**1%
## **Common questions**
- **Is portion control plate profitable to sell on Amazon United States?**
- The niche generates $187K/yr across 34 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the portion control plate niche?**
- 19 brands and 27 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in portion control plate?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.6%.
- **When does demand for portion control plate peak?**
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the portion control plate niche?**
- Listings span $6.96–$39.35; the average listing price is $16.63 (sweet spot $15–$100). The average incumbent carries 844 reviews — the moat a new listing must climb.
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