---
title: "Trend — portacool - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/portacool/trend"
last_updated: "2026-08-10T11:50:37.714Z"
locale: en
meta:
  description: "Niche score 60/100 · $1.6M/yr market · 133K searches/yr · $1230.39 avg price. Clears our launch bar. Data updated Aug 2026."
  "og:description": "Niche score 60/100 · $1.6M/yr market · 133K searches/yr · $1230.39 avg price. Clears our launch bar. Data updated Aug 2026."
  "og:title": "Trend — portacool - Flapen"
---

# **portacool**

**Launch it**

A $1.6M/yr market growing +337.5% this quarter with returns at 2.8% — clears our launch bar.

Market size 87Growth 100Conversion 12Competition 68Returns 54Price range 2Avg price 0Brand share 18Review moat 82Quality gap 96

**Growth**

**Incredible****+337.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Incredible****3.9★**

avg incumbent rating — lower means beatable quality

**Market size**

**Great****$1.6M**

$1.6M/yr · 133K searches

**Review moat**

**Great****352.44**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Good****2.8%**

return rate — above 5% kills the launch gate

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****$22.22–$4756.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****$1230.39**

avg listing price — sweet spot $15–$100

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend