---
title: "Pokemon Plates — $154K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/pokemon-plates"
last_updated: "2026-08-10T18:42:26.543Z"
locale: en
meta:
description: "Niche score 51/100 · $154K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $154K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pokemon Plates — $154K/yr Amazon US Niche (2026) - Flapen"
---
# **pokemon plates**
**Worth a look**
Shows low returns (0.4%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Market size 33Growth 53Conversion 79Competition 41Returns 98Price range 59Avg price 79Brand share 12Review moat 86Quality gap 17
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****289.45**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$16.59**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.88–$29.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+25.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$154K**
$154K/yr · 115K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, pokemon plates is a $154K/yr Amazon United States market (115K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pokemon plates market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$133K–$166K**
- units × avg price
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#1,289**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **10.2%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**3%**
- Unique61% - CENLBJ20% - Hzleyw7% - Grencian5% - BINCEPTY2% - Betty Crocker2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +25.3% search growth over the last 90 days.
5K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/pokemon-plates/trend)
## **Top pokemon plates search terms**
- **pokemon plates**47K/yr+26.5%5.9% conv. - **pokemon plates and napkins**20K/yr+12.8%8.4% conv. - **pokemon birthday plates**12K/yr+44.7%5.1% conv. - **pokemon party plates**10K/yr+31.1%6.2% conv. - **pokemon paper plates**7K/yr+32.5%6.9% conv. - **pokemon birthday plates and napkins**4K/yr+58.6%7.1% conv. - **pokemon plates for birthday party**5K/yr+16.9%6.8% conv. - **pokemon plate**5K/yr-13.7%2.0% conv. - **pokemon cake plates**4K/yr+31.1%9.3% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/pokemon-plates/search-terms)
## **Top pokemon plates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$31K30%$46K40%$62K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pokemon Birthday Decorations Party Supplies | 32 Pokemon Plates and Napkins Dessert Sized | Officially Licensed**Unique**$19.79**4.9★33 rev](https://www.amazon.com/dp/B0GRQ1KNVY) [2**Pokemon Plates and Napkins for 16 - Pokemon Birthday Decorations for Party - 16 Dinner and 16 Dessert Plates 16 Napkins - Officially Licensed**Unique**$19.32**4.6★48 rev](https://www.amazon.com/dp/B0G4XN4HJF) [3**CENLBJ Cartoon Animation Paper Plates 50 7inch Dessert Plates Boy Girl Birthday Party Games Themed Supplies**CENLBJ**$9.74**4.8★236 rev](https://www.amazon.com/dp/B0FX9J39CL) [4**Hzleyw Cartoon Animation Birthday Party Supplies 20 Plates and 20 Napkins for Cartoon Ball Video Games Birthday Party Baby Shower Decorations**Hzleyw**$10.80**4.6★30 rev](https://www.amazon.com/dp/B0DZ6K6CQ4) [5**Unique 32 Pack Pokemon Plates and Napkins - Pokemon Birthday Party Decorations - 32 Plates and 32 Napkins - Party Supplies - Officially Licensed**Unique**$22.56**4.9★72 rev](https://www.amazon.com/dp/B0FBKN9HLP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pokemon Birthday Decorations Party Supplies | 32 Pokemon Plates and Napkins Dessert Sized | Officially Licensed**Unique**$19.79**33 rev4mo ago](https://www.amazon.com/dp/B0GRQ1KNVY) [**Pokemon Birthday Decorations Party Supplies for 16 - Officially Licensed Tablecloth Cake or Dessert Plates Napkins Sticker**Unique**$19.90**97 rev5mo ago](https://www.amazon.com/dp/B0GLHZS9F8) [**Unique Pokmon Party Supplies | Tableware Mega Party Set | Serves 24 | Officially Licensed | Plates Napkins | Birthday Party Set For Kids Boys Girls Classroom Events Easy Cleanup**Unique**$29.62**4 rev7mo ago](https://www.amazon.com/dp/B0G7LHJXGR) [**Unique Pokmon Party Supplies | Dessert Plates | Serves 24 | Officially Licensed | Plates | Birthday Tableware For Kids Cupcakes Treat Tables Classroom Parties**Unique**$17.94**6 rev7mo ago](https://www.amazon.com/dp/B0G7MCZFDR) [**Pokemon Plates and Napkins for 16 - Pokemon Birthday Decorations for Party - 16 Dinner and 16 Dessert Plates 16 Napkins - Officially Licensed**Unique**$19.32**48 rev7mo ago](https://www.amazon.com/dp/B0G4XN4HJF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Unique Pokmon Party Supplies | Tableware Mega Party Set | Serves 24 | Officially Licensed | Plates Napkins | Birthday Party Set For Kids Boys Girls Classroom Events Easy Cleanup**Unique**$29.62**4.2★**▲ 143%**](https://www.amazon.com/dp/B0G7LHJXGR) [**Pokemon Birthday Decorations Party Supplies | 32 Pokemon Plates and Napkins Dessert Sized | Officially Licensed**Unique**$19.79**4.9★**▲ 135%**](https://www.amazon.com/dp/B0GRQ1KNVY) [**Pokemon Birthday Decorations Party Supplies for 16 - Officially Licensed Tablecloth Cake or Dessert Plates Napkins Sticker**Unique**$19.90**4.7★**▲ 99%**](https://www.amazon.com/dp/B0GLHZS9F8) [**Unique Pokmon Party Supplies | Dessert Plates | Serves 24 | Officially Licensed | Plates | Birthday Tableware For Kids Cupcakes Treat Tables Classroom Parties**Unique**$17.94**5.0★**▲ 70%**](https://www.amazon.com/dp/B0G7MCZFDR) [**CENLBJ Cartoon Animation Paper Plates 50 7inch Dessert Plates Boy Girl Birthday Party Games Themed Supplies**CENLBJ**$9.74**4.8★**▲ 57%**](https://www.amazon.com/dp/B0FX9J39CL)
**~~View all trending →~~**
## **What buyers say about pokemon plates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**15%
*“didn't taste too artificial”*
**Quality-Overall**12%
*“Good Quality”*
**Value For Money**8%
*“Great value”*
**Color**7%
*“The bright color”*
**Size-Overall**6%
*“they fit perfect”*
**Design-Overall**6%
*“are beautifully designed”*
**Strength**6%
*“Theyre sturdy enough”*
**Fun/Entertainment Experience**4%
*“Overall, this is a great option for any kid who loves Pokémon and works well for a birthday party”*
**Durability**3%
*“The plates are durable”*
**Advertised Vs Actual Product**3%
*“Got the job done”*
### **What buyers complain about **
**Size-Overall**10%
*“so not the dinner plate size”*
**Quality-Overall**9%
*“Not great quality”*
**Thickness**7%
*“be too thin to hold some dense”*
**Value For Money**7%
*“Price Is A Bit High”*
**Strength**6%
*“might be too flimsy for a heavier meal”*
**Taste-Overall**6%
*“Tasty wish more packets”*
**Ease Of Cleaning**3%
*“I'm not gonna clean that mess up”*
**Artificial Colors**3%
*“AND they dont have dyes”*
**Hard Feel**2%
*“Hard, inedible, cement-like tackiness all over teeth”*
**Durability**2%
*“so dont expect them to hold up to much”*
### **Top return reasons **
**Size-Overall**41%
**Value For Money**40%
**Advertised Vs Actual Product**6%
**Quality-Overall**4%
**Strength**4%
**Design-Overall**1%
**Material Quality**1%
**Ingredients-Overall**0%
**Color**0%
**Comfort-Overall**0%
## **Common questions**
- **Is pokemon plates profitable to sell on Amazon United States?**
- The niche generates $154K/yr across 20 tracked products. 5 of 10 products launched in the last 360 days are still selling. 90-day search growth is +25.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the pokemon plates niche?**
- 8 brands and 17 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in pokemon plates?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 0.4%.
- **When does demand for pokemon plates peak?**
- Demand peaks in Mar–Apr–May; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the pokemon plates niche?**
- Listings span $4.88–$29.62; the average listing price is $16.59 (sweet spot $15–$100). The average incumbent carries 289 reviews — the moat a new listing must climb.
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