---
title: "Pokemon Blanket — $298K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/pokemon-blanket"
last_updated: "2026-08-09T21:03:03.150Z"
locale: en
meta:
description: "Niche score 50/100 · $298K/yr market · 404K searches/yr · $27.94 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $298K/yr market · 404K searches/yr · $27.94 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pokemon Blanket — $298K/yr Amazon US Niche (2026) - Flapen"
---
# **pokemon blanket**
**Worth a look**
Shows a sweet-spot price point ($27.94 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size 51Growth 22Conversion 33Competition 75Returns 78Price range 95Avg price 95Brand share 23Review moat 53Quality gap 20
**Avg price**
**Incredible****$27.94**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$14.78–$50.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Review moat**
**Good****1,370.7**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$298K**
$298K/yr · 404K searches
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-5.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, pokemon blanket is a $298K/yr Amazon United States market (404K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pokemon blanket market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$279K–$349K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#3,085**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **89%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**12 **▲rising
**Sellers**
**44**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 82%
**Open market**
**6%**
- Northwest36% - Pokémon27% - Franco19% - The Northwest Store5% - Komar Kids4% - Mewkou3% - Open — no brand owns it (6 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.9% search growth over the last 90 days.
35K25KHoliday '24Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 6.1×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/pokemon-blanket/trend)
## **Top pokemon blanket search terms**
- **pokemon blanket**229K/yr-7.8%2.0% conv. - **pokemon throw blanket**29K/yr+9.0%1.6% conv. - **pokemon blankets for boys**30K/yr+9.0%3.9% conv. - **pikachu blanket**29K/yr-23.3%2.6% conv. - **pokmon blanket**16K/yr+4.4%2.0% conv. - **charizard blanket**11K/yr-15.5%0.8% conv. - **pokemon blankets**9K/yr+6.6%1.3% conv. - **pokemon blanket adult**13K/yr-21.9%0.8% conv. - **pokemon baby blanket**4K/yr+22.2%0.7% conv. - **pokemon fleece blanket**7K/yr-21.3%2.6% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/pokemon-blanket/search-terms)
## **Top pokemon blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$12K8%$24K12%$36K16%$48K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pokemon Soft Fleece Bed Blanket Warm Bed Throw 51 x 59 inches for Sofa Bedroom Accessories Anime Gifts for Kids Teens**Pokémon**$29.10**4.6★298 rev](https://www.amazon.com/dp/B0DPFPV4QY) [2**Northwest Pokemon Blanket and Hugger Set Cute Pikachu Super Soft Silk Touch Throw 50x60 Inches**Northwest**$27.88**4.8★644 rev](https://www.amazon.com/dp/B0DDLHPL6X) [3**Pokemon Anime Pikachu and Eevee Kids Bedding Super Soft Micro Raschel Throw 46 in x 60 in (Official Licensed Product) by Franco**Franco**$24.31**4.8★14,311 rev](https://www.amazon.com/dp/B0C4W23M17) [4**Pokemon Eevee Evolutions Sylveon Umbreon Vaporeon Throw Blanket - 46 x 60 Cozy Soft Fleece Throw Blanket for Bed Couch**Northwest**$40.36**4.3★50 rev](https://www.amazon.com/dp/B0DHLV16XM) [5**Pokmon Kids Onesie Pajamas - Boys Long Sleeve Zip Up Hooded Blanket Sleep - One Piece Costume - Official License**Pokémon**$29.54**4.6★61 rev](https://www.amazon.com/dp/B0FQG1QZR2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pokemon Anime Gaming Cooling Throw Blanket for Hot Sleepers 50 x 70 Inch Lightweight All-Season Throw Soft Breathable Cooling Fabric for Couch Bed (Officially Licensed Product) by Franco Calm**Franco**$50.29**116 rev3mo ago](https://www.amazon.com/dp/B0GW9GKG2C) [**Pokmon Kids Onesie Pajamas - Pikachu Boys Long Sleeve Zip Up Hooded Blanket Sleep - One Piece Costume - Official License**Komar Kids**$34.14**40 rev5mo ago](https://www.amazon.com/dp/B0GNTH1GZP) [**Pokmon Kids Onesie Pajamas - Charmander Boys Long Sleeve Zip Up Hooded Blanket Sleep - One Piece Costume - Official License**Komar Kids**$34.85**40 rev5mo ago](https://www.amazon.com/dp/B0GNTJSPTT) [**Pokemon Pikachu Hooded Throw - Kids Bedding Super Soft Throw Blanket - 30 in x 50 in (Officially Licensed Product) by Franco**Franco**$28.63**292 rev8mo ago](https://www.amazon.com/dp/B0FZM8YN14) [**LUWEIGURO AllPurpose Cozy Throw Lightweight Plush Fleece for Home Dorm & Office Breathable Layer Durable Edging**LUWEIGURO**$26.30**6 rev9mo ago](https://www.amazon.com/dp/B0FSXTW8VK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pokmon Kids Onesie Pajamas - Pikachu Boys Long Sleeve Zip Up Hooded Blanket Sleep - One Piece Costume - Official License**Komar Kids**$34.14**4.6★**▲ 382%**](https://www.amazon.com/dp/B0GNTH1GZP) [**Pokmon Kids Onesie Pajamas - Charmander Boys Long Sleeve Zip Up Hooded Blanket Sleep - One Piece Costume - Official License**Komar Kids**$34.85**4.6★**▲ 378%**](https://www.amazon.com/dp/B0GNTJSPTT) [**Pokemon Anime Gaming Cooling Throw Blanket for Hot Sleepers 50 x 70 Inch Lightweight All-Season Throw Soft Breathable Cooling Fabric for Couch Bed (Officially Licensed Product) by Franco Calm**Franco**$50.29**4.7★**▲ 372%**](https://www.amazon.com/dp/B0GW9GKG2C) [**Pokmon Kids Onesie Pajamas - Boys Long Sleeve Zip Up Hooded Blanket Sleep - One Piece Costume - Official License**Pokémon**$29.54**4.6★**▲ 354%**](https://www.amazon.com/dp/B0FQG1QZR2) [**Wearable Blanket Hoodie for Kids Oversized Sherpa Blanket Hoodie for Kids Boys Girls Teens 6-13YR Glow in The Dark Game Controller**Mewkou**$31.45**4.7★**▲ 345%**](https://www.amazon.com/dp/B0C7VDYH1F)
**~~View all trending →~~**
## **What buyers say about pokemon blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**24%
*“So soft”*
**Size-Overall**10%
*“Fits fine”*
**Quality-Overall**9%
*“Quality is good for a kids blanket”*
**Comfort-Overall**9%
*“comfortable”*
**Warmth**9%
*“Look is very cozy”*
**Material Quality**4%
*“Fabric:. The material used with this is very soft and very comfortable”*
**Value For Money**3%
*“good value”*
**Weight Light**2%
*“perfect weight”*
**Gifting Purpose**2%
*“Perfect gift for Pokémon lovers”*
**Durability**2%
*“durable”*
### **What buyers complain about **
**Size-Overall**28%
*“Fit is slightly off”*
**Quality-Overall**9%
*“Not a very quality blanket or pillow for the price”*
**Thickness**8%
*“Thin”*
**Shrinkage Resistance**6%
*“Bad fit shrank”*
**Durability**3%
*“didnt even last 2 months”*
**Thin**2%
*“very thin”*
**Neck Fit**2%
*“Size run small - neck is oversized and stretched out”*
**Defective Material/Parts**2%
*“Check item for manufacturer defects”*
**Stitch/Finish/Polish**2%
*“the stitching already came apart”*
**Brightness/Shine/Glow**2%
*“doesnt glow”*
### **Top return reasons **
**Size-Overall**67%
**Material Quality**6%
**Thin**4%
**Length**3%
**Advertised Vs Actual Product**3%
**Value For Money**2%
**Quality-Overall**2%
**Stitch/Finish/Polish**1%
**Sleeve Fit**1%
**Soft Feel**1%
## **Common questions**
- **Is pokemon blanket profitable to sell on Amazon United States?**
- The niche generates $298K/yr across 37 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the pokemon blanket niche?**
- 12 brands and 44 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in pokemon blanket?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 1.9%.
- **When does demand for pokemon blanket peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.1× the quietest.
- **What does it cost to enter the pokemon blanket niche?**
- Listings span $14.78–$50.29; the average listing price is $27.94 (sweet spot $15–$100). The average incumbent carries 1,371 reviews — the moat a new listing must climb.
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