---
title: "Playbill Frame — $94K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/playbill-frame"
last_updated: "2026-08-10T10:08:21.477Z"
locale: en
meta:
description: "Niche score 50/100 · $94K/yr market · 67K searches/yr · $28.72 avg price. A small market ($94K/yr) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 50/100 · $94K/yr market · 67K searches/yr · $28.72 avg price. A small market ($94K/yr) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Playbill Frame — $94K/yr Amazon US Niche (2026) - Flapen"
---
# **playbill frame**
**Worth a look**
Shows a sweet-spot price point ($28.72 avg), but a small market ($94K/yr) keeps it on the watch list.
Market size 23Growth 36Conversion 57Competition 62Returns 77Price range 59Avg price 95Brand share 60Review moat 41Quality gap 32
**Avg price**
**Incredible****$28.72**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$5.86–$149.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,407.17**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+8.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$94K**
$94K/yr · 67K searches
According to Flapen's Amazon United States niche tracking, playbill frame is a $94K/yr Amazon United States market (67K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **playbill frame market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$144K–$172K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#1,535**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **100%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **206 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**16**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 96%
**Open market**
**23%**
- SparklyHome24% - DoubleFill13% - ReqiHome12% - upsimples12% - JCJMY8% - Americanflat8%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +8.6% search growth over the last 90 days.
2K1KHoliday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/playbill-frame/trend)
## **Top playbill frame search terms**
- **playbill frame**51K/yr+2.2%6.2% conv. - **playbill frames**13K/yr+37.6%3.3% conv. - **broadway playbill frame**3K/yr+18.3%4.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/playbill-frame/search-terms)
## **Top playbill frame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$8K12%$11K16%$15K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DoubleFill 4 Pcs Black Theatre Frame with Mat Fits 5.5x8.5 Inch Stage Show Program Frame Wall Hanging or Tabletop Art Frames with Easel Stand and Installed Hanger for Wall Gallery Poster (White)**DoubleFill**$25.07**4.2★82 rev](https://www.amazon.com/dp/B0CZ44FHQ7) [2**upsimples 5.5x8.5 Picture Frame Display Pictures 3.5x5 with Mat or 5.5x8.5 Without Wall Hanging Photo Frame Black 1 Pack**upsimples**$5.86**4.5★41,299 rev](https://www.amazon.com/dp/B0FJLJTHHS) [3**JCJMY 5.5x8.5 Picture Frame Black for Wall Hanging or Tabletop Wall Mounting Horizontally or Vertically 5.5 x 8.5 Wall Gallery Poster Photo Frame with Shatter Resistant Plexiglass Black**JCJMY**$6.21**4.5★11,068 rev](https://www.amazon.com/dp/B0CPT94CVK) [4**Americanflat 9.5x12.5 Floating Picture Frame - Engineered Wood - Black**Americanflat**$14.88**4.7★221 rev](https://www.amazon.com/dp/B0CZVFH3WW) [5**SparklyHome Black Theatre Bill Frame 8 Pack Holds 5.5x8.5-inch Media**SparklyHome**$39.85**4.5★169 rev](https://www.amazon.com/dp/B0D1K6SG3T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**tutata Theater Program Display Frame Hold 5.5x8.5 Media Brochure Display Frame Wall or Tabletop Display Black**tutata**$11.94**13 rev6mo ago](https://www.amazon.com/dp/B0GL1Q6J93) [**upsimples 5.5x8.5 Picture Frame Display Pictures 3.5x5 with Mat or 5.5x8.5 Without Wall Hanging Photo Frame Black 1 Pack**upsimples**$5.86**41,299 rev1y ago](https://www.amazon.com/dp/B0FJLJTHHS) [**Wyxgiv Black 5.5x8.5 Picture Frame Set of 2 Lightweight yet Durable Frame**Wyxgiv**$6.61**476 rev1y ago](https://www.amazon.com/dp/B0F3JFGS7P) [**Hongkee 5.5 x 8.5 Diploma Frame - Made of Real Glass and Black Wooden Frame 5.5 by 8.5 Photo for Wall or Tabletop Display 3 Pack**Hongkee**$13.62**1,488 rev1y ago](https://www.amazon.com/dp/B0DYK136D9) [**Hongkee 5.5 x 8.5 Diploma Frame - Made of Real Glass and White Wooden Frame 5.5 by 8.5 Photo for Wall or Tabletop Display 3 Pack**Hongkee**$14.30**1,488 rev1y ago](https://www.amazon.com/dp/B0DYJXW74K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**tutata Theater Program Display Frame Hold 5.5x8.5 Media Brochure Display Frame Wall or Tabletop Display Black**tutata**$11.94**4.8★**▲ 147%**](https://www.amazon.com/dp/B0GL1Q6J93) [**Hongkee 5.5 x 8.5 Diploma Frame - Made of Real Glass and White Wooden Frame 5.5 by 8.5 Photo for Wall or Tabletop Display 3 Pack**Hongkee**$14.30**4.6★**▲ 131%**](https://www.amazon.com/dp/B0DYJXW74K) [**ReqiHome Black Theatre Bill Frame 4 Packs Fits 5.5 x 8.5 Theater Show-Bill**ReqiHome**$22.69**4.7★**▲ 113%**](https://www.amazon.com/dp/B0DXP9SN44) [**Wyxgiv Black 5.5x8.5 Picture Frame Set of 2 Lightweight yet Durable Frame**Wyxgiv**$6.61**4.3★**▲ 97%**](https://www.amazon.com/dp/B0F3JFGS7P) [**2 Pack Theatre bill Frame with Real Glass Black Theatre Frame Holds 5.5x8.5 inch Media with Installed Hanger and Easel**DriveXpert**$23.90**4.8★**▲ 92%**](https://www.amazon.com/dp/B0BXB6SSZR)
**~~View all trending →~~**
## **What buyers say about playbill frame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**19%
*“The frame is nicely constructed”*
**Size-Overall**18%
*“Perfect fit, thank you”*
**Advertised Vs Actual Product**15%
*“Works for what I need”*
**Value For Money**10%
*“Great for the Price”*
**Display-Overall**7%
*“Now I can display my favorite show Ive seen”*
**Quality-Overall**5%
*“it's very well made”*
**Ease Of Use**3%
*“A simple”*
**Efficiency**3%
*“work well”*
**Mounting**3%
*“And came with great screws”*
**Weight Light**3%
*“The frame is light”*
### **What buyers complain about **
**Size-Overall**19%
*“Poor mat fitting”*
**Defective Material/Parts**13%
*“One came chipped at the bottom”*
**Advertised Vs Actual Product**9%
*“This is a falsely advertised standard photo frame”*
**Weight Light**7%
*“not light like I had expected”*
**Thickness**6%
*“These aren't thick enough for a standard Broadway playbill”*
**Material Quality**6%
*“Cheap plastic and the mats are too large”*
**Frame Quality**3%
*“the frames have little scuff marks”*
**Color**3%
*“I wish there was more color opitions”*
**Weight Heavy**3%
*“actually heavier than it felt”*
### **Top return reasons **
**Frame Quality**52%
**Size-Overall**22%
**Advertised Vs Actual Product**8%
**Quality-Overall**3%
**Material Quality**2%
**Defective Material/Parts**2%
**Scratch Resistance**2%
**Color**2%
**Value For Money**1%
**Compatibility-Overall**1%
## **Common questions**
- **Is playbill frame profitable to sell on Amazon United States?**
- The niche generates $94K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the playbill frame niche?**
- 12 brands and 16 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in playbill frame?**
- Top complaints mined from reviews: Size-Overall, Defective Material/Parts, Advertised Vs Actual Product. The return rate is 1.9%.
- **When does demand for playbill frame peak?**
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the playbill frame niche?**
- Listings span $5.86–$149.95; the average listing price is $28.72 (sweet spot $15–$100). The average incumbent carries 2,407 reviews — the moat a new listing must climb.
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